Headlines Archive - Week of Jul 25, 2009

• Two More Forecasts for Growth in 2010
  Marketing | Jul 31, 2009
  Canada appears to be in the final throes of a painful recession, with growth that’s now starting to trickle through the economy intensifying next year, say two reports released Thursday. - Read the whole story

• TiVo 'Pure' Ratings Show Ads Lose Significant Audience
  MediaPost Publications | Jul 30, 2009
  Analyzing data for May from its Stop-Watch ratings service, which tracks usage patterns of 250,000 subscribers, TiVo found that TV commercials lost as much as 84% of their potential audiences during that month. - Read the whole story 

• Vudu Moving to Embed Online Video Service into TVs
  Newsfactor Network | Jul 29, 2009
  Online video service Vudu will embed the second generation of its platform into Internet-capable TVs. LG's Netcast models will be the first to provide access to Vudu's library of more than 14,000 videos. - Read the whole story

• Meredith Cites Week-to-Week Improvement for TV
  Radio Business Report | Jul 29, 2009
  Non-political television ad revenues were down 25% in fiscal Q4 (April-June) at Meredith Corporation and Q1 is currently pacing down double digits as well. But CEO Steve Lacy told analysts that the company is seeing TV ad sales improve week-to-week. - Read the whole story

• Paying for Partly-Watched Video Ads? BrightRoll Has a Fix for That
  VentureBeat | Jul 29, 2009
  Video ad network BrightRoll has introduced a new payment model for video ads, one under which advertisers only pay if the viewer watches the entire clip to completion. - Read the whole story

• NBC Launches 'Locals Only' Websites
  TVNewsCheck | Jul 29, 2009
  NBC Local Integrated Media today introduced the commercial versions of its 10 city Web sites, that it says are designed to better feature its unique around-town, entertainment and news coverage and "create an even deeper connection with users through innovative social media features." - Read the whole story

• Google Gives TV Advertisers More Options
  MediaPost Publications | Jul 29, 2009
  Google Inc. is teaming with Visible World Inc., a software provider of software, to give advertisers more targeting options on TV, reports that creates multiple versions of a given ad, according to a story in The Wall Street Journal. - Read the whole story

• New On Demand Services Bridge Gap Between Web and TV
  Mediacaster | Jul 28, 2009
  Livestream (formerly Mogulus) and Blip TV are working with broadcasters like NBC and consumer electronics manufacturers like Sony to enable more Web content on TV. - Read the whole story

• Forrester Survey Says Time Spent Online Is Levelling Off
  Advertising Age | Jul 28, 2009
  According to Forrester's annual survey of more than 40,000 American consumers' self-reported media habits, this year web surfing levelled off at 12 hours a week after growing from less than six hours a week in 2004. - Read the whole story

• TiVo: Not Stations' Foe, But Friend, Future
  TVNewsCheck | Jul 28, 2009
  TiVo now believes digital video recorder technology can be a friend. - Read the whole story

• 'Bachelorette' Ends on a Season High
  Media Life | Jul 28, 2009
  Averages a 3.4 rating in 18-49s over two hours. - Read the whole story

• LED TV to Become Industry Standard
  CCTV.com | Jul 28, 2009
  Television sets are becoming thinner today. South Korean electronics companies are betting on super-slim LED televisions usurping their slightly fatter competition and becoming the industry standard. - Read the whole story

• Silverman Leaves NBCU for Cross-Platform Venture
  MediaPost Publications | Jul 28, 2009
  Barry Diller's IAC has persuaded NBC Universal Entertainment co-chairman Ben Silverman to partner on a new multimedia production company. - Read the whole story

• Canadian Business Confidence Improving: Survey
  Financial Post | Jul 28, 2009
  The mood of Canadian businesses brightened in the second quarter of this year, according to the Conference Board of Canada. - Read the whole story

• Product Ads Gain More Screen Time
  Boston.com | Jul 28, 2009
  Advertisers are inserting themselves more deeply into TV shows than anyone thought possible just four or five years ago. - Read the whole story

• Google, Ally to Target TV Spots
  TVNewsCheck | Jul 28, 2009
  In an effort to give advertisers more targeting options on TV, Google Inc. is teaming with Visible World Inc., a well-known New York provider of software that creates multiple versions of a given ad, according to a story in the Wall Street Journal. - Read the whole story

• ESPN and CNN Think TV Could Be Bought and Sold Based on Who's Talking About It
  Advertising Age | Jul 27, 2009
  A recent article in Advertising Age reports that what's important to marketers of today is more than a TV network's ability to lure a sizable crowd. - Read the whole story

• Marketing To Today's 65-plus Consumers
  Adweek | Jul 27, 2009
  Stick around for seven or more decades and you're apt to become the focal point of some stereotypes before you're done. - Read the whole story

• Telus Delivers CTV Shows to Mobile Customers
  Marketing | Jul 27, 2009
  A new mobile video streaming service from CTV gives Telus wireless customers access to some of the network's top programs. - Read the whole story

• Shopping Habits Altered by Recession More in U.S. Than Canada: Study
  Marketing | Jul 24, 2009
  For many Americans, conspicuous consumption has given way to careful, guarded spending, while almost half of Canadians say they haven't changed they're spending habits since the recession hit. - Read the whole story

• WXIX News Interacts With Viewers
  TVNewsCheck | Jul 24, 2009
  Raycom Fox affiliate WXIX Cincinnati (DMA 34) has established an online franchise connecting viewers directly to its Fox19 Ten o'clock News. - Read the whole story