Google To Super Bowl Marketers: Give Us Your Ads - And Your Ad Dollars
Forbes.com | February 05, 2010
Charging into the Super Bowl for the first time, Kia Motors is discovering that buying a 30-second ad during the game, which will air on CBS this Sunday, is opening a few doors, namely a deeper relationship with a very big company: Google.
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Google Calculates Benefits For Direct-Response Ads
MediaPost Daily News | February 05, 2010
Under a new feature, the Google TV Ads platform can now automatically provide an advertiser with a cost-benefit analysis for a direct-response ad.
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Bring It On: Political Spending Expected To Hit $4.2 Billion
MediaPost Daily News | February 05, 2010
Good news for TV stations - future political advertising could turn into an "endless campaign."
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Do We Watch the Web the Same Way We Watch TV? Not Really
neilsen wire | February 04, 2010
The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV. In short, TV network content online is used to catch up with programming, and not typically as a replacement for TV viewing as results from our email survey showed.
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Verizon Embarks On Interactive TV For Olympics
MediaPost Marketing Daily | February 04, 2010
Propelled by an EBIF (Enhanced Binary Interchange Format) platform, Verizon's FiOS service will allow its subscribers to pull up athlete bios and medal counts, while watching the Games on USA, MSNBC and CNBC.
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EA Games Books Heavy TV Ad Schedule
MediaPost Marketing Daily | February 03, 2010
In the past few weeks, the company has booked television advertising time during the NFC Championship Game, the season premiere of "Lost" and the Super Bowl, all with the hopes of gaining a mass audience for franchise (or potential franchise) titles.
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Sony Begins 3D Demos
Marketing | February 03, 2010
Between the Titanic-sinking box-office take of James Cameron's Avatar, the number of upcoming 3D film releases and the buzz over TV manufacturers' 3D-capable products at last month's Consumer Electronics Show in Las Vegas, it's safe to say people will be getting their fill of 3D in 2010. And Sony Canada wants to be one of the first to give the 3D experience to consumers
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Consumer Reports Gives Seal of Approval to "Connected TVs"
Broadcasting & Cable | February 03, 2010
Consumer Reports has addressed the growing interest in bringing Internet video to the TV by testing new Internet-capable TVs and Blu-ray players and rating them in its March issue in a "TV meets Web" report.
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CBS Reaches Sellout Level for Super Bowl
MediaWeek | February 02, 2010
CBS has sold out the Super Bowl a week in advance of the game, the network has confirmed. All but a few of the pre- and post-game spots are gone as well.
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Super Bowl Airs with US Ads on Videotron
Broadcaster | February 02, 2010
The full, uncut broadcast of the Super Bowl with U.S. commercials will be available to subscribers equipped with an illico Digital TV HD set-top box and access to Videotron"s HD service.
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Nielsen, Initiative Track Big Sports Events, Viewership Up MediaPost | February 02, 2010
Worldwide major TV sports events continue to grow -- despite TV fragmentation in many other programming areas. The big UEFA Champions League Final has grown by a massive 74% since 2004 -- reaching a worldwide audience of 109 million average viewers and 206 million total viewers for the Barcelona-Manchester United game.
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TV Will Survive Change in Habits, Says Report
WARC | February 02, 2010
Media consumption habits will continue to change in the next five years, but traditional mediums like TV are still likely to have a key role to play, according to a new report.
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9 in 10 Will Watch Super Bowl at home
RBR/TVBR | February 02, 2010
The great majority of U.S. households (9 out of 10) say they will be watching Super Bowl XLIV at home or at a friend"s or relative"s house instead of watching it from a restaurant or bar, according to a new survey by The Nielsen Company.
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Survey: By 2012, 3/4 Of U.S. Will Have HDTV
MediaPost Marketing Daily | February 01, 2010
Nearly two-thirds of all Americans have a high-definition television in their home, and another 12% intend to buy one within the next two years, according to a consumer survey from the Opinion Research Corporation (ORC).
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Celebrity Endorsements Soar 150% in 2010 Grammy Awards TV Ads
PR Newswire | February 01, 2010
"Our Grammy ad research suggests that a definite rebound in celebrity endorsements is underway," said David Reeder, Vice President, GreenLight.
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