Apple Expected to Build 50-Inch Connected TVs
Rapid TV News | February 04, 2011
In a report published in Barron's this week, Munster predicts that Apple will be unable to resist the siren song of an exploding market: Out of the 220 million flat-screen TVs that will be sold in 2012, 48% will be internet-connected.
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Cord-Cutting Has Limited Impact on Pay TV
Rapid TV News | February 04, 2011
Cable and satellite TV firms can rest easy: the fear that subscribers would in quit their traditional services for broadband over-the-top (OTT) video seems somewhat over exaggerated.
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Broadcast TV Grows Digital Biz, Spikes 14%
MediaPost Daily News | February 04, 2011
"Despite search, despite social networks, and despite national portals' focus on local sales, TV station sites continue to grow in share of the local online ad spend."
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Viacom: TV Nets Ad Numbers Soar, Film Division Falters
MediaPost Daily News | February 04, 2011
Viacom grabbed double-digit increases for advertising for its domestic TV channels in its most recent fiscal first quarter - but lost ground overall in revenues and income. Separately, it made a deal with Hulu to return its programming to the digital service.
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News Corp.'s Cable TV Revs Up 12%, Overall Earnings Rise
MediaPost Daily News | February 03, 2011
Despite lower double-digit ratings in the fall, Fox grabbed big double-digit percentage increases in national TV advertising sales from some key programming areas this past fourth quarter - all part of News Corp.'s strong quarterly earnings improvement for its television businesses.
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Turner Networks Boosts Ad Sales 21%
Adweek | February 03, 2011
Time Warner boosted its fourth-quarter profit by 22 percent, surpassing Wall Street's expectations thanks in large part to strong advertising sales gains at its cable networks unit.
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Yap.TV Preps Product That Synchs Tablet and TV Ads
Adweek | February 03, 2011
Yap.TV, a startup behind a fast-growing iPad application designed to make TV viewing more social, is close to launching an ad product that will be able to synch up tablet ads with live TV ads.
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Honda Characters 'Jump' From TV Ad to iPhone App
Thinkbox | February 03, 2011
Honda has launched the first campaign that allows viewers to use an app to interact with a TV ad in real time. App users can "catch" animated characters with an iPhone as they appear on screen in Honda's new TV ad.
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TV Sales Set to Soar in Spain Yet 3D Still 'Irrelevant'
Rapid TV News | February 03, 2011
Despite the economic crisis - or maybe because of it - sales of TV sets in Spain rose dramatically in 2010. In total, 6 million units were shipped, two million more than was expected by industry analysts according to consultant GfK.
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Demand for Super Bowl Ads Spikes in Canada
Toronto Star | February 02, 2011
The Super Bowl may be the most popular sporting event in the U.S., but it's also one of the most watched TV shows in Canada, bigger than the Grey Cup, Academy Awards and Stanley Cup. That translates into a huge opportunity for advertisers, and the broadcaster with rights to the game.
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BCE Says it Will Sell Content to its Rivals
Toronto Star | February 02, 2011
BCE Inc. says it's willing to sell video content to competitors if the CRTC approves its $1.3 billion purchase of CTV, but the Montreal-based telecom company wants its rivals to do the same kind of deal-making.
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New TV Services Gain Ground
WARC | February 02, 2011
Research firm Ovum estimated cable TV would reach 573m households worldwide in 2015, after registering a compound annual growth rate of 3%.
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With the Weather So Bad in Much of the Country, The Weather Channel Shatters Records
TV Week | February 02, 2011
"The Weather Channel (TWC) set a new one day digital record and plans the most live coverage ever in the network's history," TWC announced.
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Comcast, Turner Broaden TV Everywhere Pact To Cover Live Streaming
Broadcasting & Cable | February 01, 2011
Comcast subscribers will get access to "hundreds" of hours of Time Warner Inc.'s Turner Broadcasting System movies and TV shows, both online and on cable video-on-demand, under an expanded, multiyear TV Everywhere deal - including, later this year, live streaming over the internet.
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McGraw-Hill Revenue Up 22%
Broadcasting & Cable | February 01, 2011
McGraw-Hill reported fourth quarter revenue of $28.4 million, up 21.7% over the same quarter the year before. Broadcasting revenue grew 18.3% for the year.
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High Hopes for Local TV - Nonprofit Co-ops
TVNewsCheck | February 01, 2011
As part of its commitment to the FCC, NBC's O&Os are looking to partner with nonprofit news organizations that can provide investigative, community-focused stories.
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Newspaper Revenue Slides but Gannett Helped by Political TV Ads
Marketing | February 01, 2011
Despite reductions in print, Gannett has remained profitable largely by shrinking its work force and consolidating operations such as printing plants to reduce costs. Overall expenses declined 4.2% to $1.15 billion from $1.2 billion. But the more significant factor in the fourth quarter was the performance of the company"s TV stations.
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Does Super Bowl Spending Equal Super Returns?
MediaPost Marketing:Sports | February 01, 2011
If reaching consumers is the main advantage, advertisers can rest easy knowing that the Super Bowl is one of the few events considered "TiVo proof." Ratings have climbed over the past four years, with last year's game surpassing the finale of "M-A-S-H" as the most viewed telecast in history at 106 million viewers.
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Mobile Opportunity for TV Content Providers and Advertisers
Rapid TV News | February 01, 2011
New research from Nielsen and Yahoo! showing how and when mobile devices are used has revealed a possible compelling opportunity for content providers and advertisers alike to complement the TV viewing experience.
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TV Drives French Adspend Growth
WARC | February 01, 2011
TV recorded a 15.3% jump to 8.5bn Euros - contributing 55% of industry growth - as brand owners enhanced their investment in line with the strengthening economic environment.
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68% of U.S. Adults To Watch Super Bowl, Ads Big Draw
MediaPost Daily News | February 01, 2011
The poll noted there was a 6% point gain to 54% of those polled who plan to tune in for the commercials as much as the game. And it's assumed that this demo will be somewhat likely to discuss commercials on social networks. This figure rose from 48% in 2010.
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Viamedia To Add 2 Million Homes To Google's TV Ad Network
Broadcasting & Cable | January 31, 2011
Google struck a deal with TV advertising sales firm Viamedia, which will provide some ad inventory covering some 2 million homes across 18 cable and telco operators to the Google TV Ads online marketplace.
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Local TV Growth Projected for 2011
TVBR.com | January 31, 2011
There's no federal election windfall this year, but high-yield bond analysts Bishop Cheen and Davis Hebert at Wells Fargo Securities still see good core ad growth for local television. And when the political bucks return in 2012, look for more de-leveraging - which is something that bondholders really like.
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NHL Ups Sponsorships, Media Spending
MediaPost Daily News | January 31, 2011
The NFL isn't the only sport to crow about higher ratings and revenue - the NHL has lifted its key business numbers, as well as its media dollars to TV partners.
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HDTVB: Bureau Helps Advertisers Find Stations Inserting HD Ads
MediaPost Daily News | January 31, 2011
The new web-based planning tool was created in response to a request from Peggy Green, the top television buyer at Publicis' Zenith Optimedia Group, which is also one of the largest buyers of TV advertising.
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Car Ads Back in the Super Bowl Spotlight
Financial Times | January 30, 2011
"A lot of people debate the value of $3m for a spot in a very complex media environment but it"s still one of the best vehicles to get your message across. As the media fragments more, tent-pole programming like the Super Bowl becomes more important."
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Super Bowl XLV: 100 Million Viewers Strong?
Adweek | January 30, 2011
It took nearly three decades to unseat the 1983 finale of M*A*S*H as America's most viewed TV program. But the new record, just a year old and set by the 2010 Super Bowl, could be toppled by Sunday's telecast of the Big Game on Fox.
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