Week of Jan 24 2009

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Headlines Archive - Week of Jan 24, 2009

What Next? Statsthought: 19.2 Strategy \| Feb 2009 Google TV Ads, the TV advertising platform for TV advertisers, is offering new time-shifting viewership data for its TV advertiser clients. - Read the whole story
Giving Voice: P&G Bullish On Ad Spending MediaPostPublications \| Jan 30, 2009 Procter & Gamble's top executive gave indications again Friday that the country's largest advertiser appears on track to continue in that role. - Read the whole story
Mobile Gets Game: Big Increase In Downloads MediaPostPublications \| Jan 30, 2009 People are using their phones -- and their smartphones in particular -- for more than just talking or checking email. - Read the whole story
Super Bowl To Sell 2.6M HDTVs Twice \| Jan 30, 2009 The Consumer Electronics Association said Friday that Sunday's Super Bowl XLIII between the Arizona Cardinals and Pittsburgh Steelers is expected to drive the purchase of some 2.6 million HDTV units. - Read the whole story
Google Ad Platform Supplies Better Viewer Data MediaPostPublications \| Jan 30, 2009 Google TV Ads, the TV advertising platform for TV advertisers, is offering new time-shifting viewership data for its TV advertiser clients. - Read the whole story
Online TV Viewers Prefer Variety of Advertising, ABC Says TVWeek \| Jan 30, 2009 Online television viewers prefer seeing a variety of advertisers in an online episode of a television show, according to data from ABC. - Read the whole story
Getting Into Consumer Head Space With Environics Analytics Media In Canada \| Jan 29, 2009 A new web-based micromarketing tool by Environics Analytics will help media agencies and marketers find out exactly where their target demographic lives, what their value systems are, and provide a snapshot of their consumer and media consumption behaviour. - Read the whole story
Hard News On TV Draws Major Ratings Wall Street Journal \| Jan 29, 2009 Even as many news programs face a postelection audience drop-off, "serious" television news is drawing serious ratings this winter, with viewers flocking to shows like CBS Corp.'s "60 Minutes" and PBS's "NewsHour with Jim Lehrer." - Read the whole story
According To ABC, Web Viewers Will Tolerate Twice The Ads Advertising Age \| Jan 29, 2009 A recent article from Advertising Age reveals that research from ABC shows online viewers will tolerate shows such as "Grey's Anatomy" with ads from multiple sponsors, much like TV. - Read the whole story
Upbeat But Sympathetic: A Fine Line For Super Bowl Ads New York Times \| Jan 29, 2009 For television viewers, the Super Bowl offers an annual midwinter spectacle. On Sunday, in addition to a football game and a halftime show, they can watch Madison Avenue try to walk a tightrope. - Read the whole story
Tam-Tam Touts The Importance Of Ads Marketing \| Jan 29, 2009 Tam-Tam\TBWA has created a television campaign offering creative solutions for the current economic crisis. - Read the whole story
NBC Partners With Virtual World To Target Teens MediaPostPublications \| Jan 28, 2009 NBC.com and Habbo, an online virtual world for teens, are launching a virtual "Heroes" character, which was created by Habbo and will live on Habbo.com and "Heroes" Evolutions, the on-air show's interactive Web site at www.nbc.com/Heroes/evolutions/. - Read the whole story
Best Buzz Is Free Buzz, Porter Tells Advertising Week Marketing \| Jan 28, 2009 Among the many speakers at day two of Advertising Week in Toronto were two who offered glimpses into the future of the industry. Both agreed there may be drastic change in the years ahead, but there is plenty of opportunity to thrive. - Read the whole story
TiVo Chief Urges Changes In TV Advertising Hollywood Reporter \| Jan 28, 2009 TiVo CEO Tom Rogers presented the TV industry with a dire view of the next few years unless something is done to counteract the current advertising crisis. - Read the whole story
Brits Watch More TV Than Ever, Says Report By Thinkbox Guardian \| Jan 28, 2009 British viewers watched more than 26 hours of TV per week each last year, a record high matched only in 2003, thanks to a combination of factors including belt-tightening consumers spending more time on the sofa as the economic downturn took hold. - Read the whole story
Increase In Ads No Problem For ABC.com Hollywood Reporter \| Jan 28, 2009 The more ads the merrier on ABC.com, according to new research Disney-ABC TV Group commissioned from Nielsen Media Research. - Read the whole story
Advertisers Shell Out For Super Bowl Spots Los Angeles Times \| Jan 27, 2009 Despite the recession, companies pay up to $3 million for airtime -- after all, 100 million people will be watching. - Read the whole story
Good News: Hershey Ups Ad Spending MediaPostPublications \| Jan 27, 2009 Echoing comments by Procter & Gamble's top executive, the CEO of chocolate maker Hershey Co. said lower ad pricing offers an opportunity to get more for less -- and his company intends to take advantage of it. - Read the whole story
MediaBank Integrates With Google TV Ads MediaPostPublications \| Jan 27, 2009 MediaBank, the rebel software system upstart for media planners and buyers, has struck a major deal to integrate its systems with Google's growing TV Ad platform -- a radical media-buying system in its own right. - Read the whole story
NATPE 2009: TV Stations Buckle Down in Tough Times Broadcasting & Cable \| Jan 27, 2009 In the toughest economic environment broadcast executives say they have ever seen, station managers are changing up business models, experimenting with programming and retraining sales staff to eke what revenue they can out of a dry marketplace. - Read the whole story
Canadians Yet To Be Convinced On PVRs Broadcasting & Cable \| Jan 26, 2009 New research from CTAM Canada Adoption says rates in Canada for personal video recorders are still modest and many Canadians aren't sure they'll ever get one. - Read the whole story
Considerable Gap Remains Between HD Set Ownership And HD Viewing CARTT \| Jan 26, 2009 According to research firm In-Stat, the number of American HDTV households, defined as those having both an installed HD-capable TV set and also receiving and watching HD programming, increased by almost 40% in 2008. - Read the whole story
Many Canadians Consume Many Media Marketing \| Jan 26, 2009 Advertisers and media companies need to look at multi-channel strategies to reach multi-tasking Canadians, according to a study by Ipsos Reid. - Read the whole story
Infomercials Find Their Way To Television"s Prime Time New York Times \| Jan 25, 2009 The last two Saturday nights, CBS's prime-time lineup included "Game Show in My Head," "48 Hours Mystery," and lots of infomercials. - Read the whole story
Web-Connected TVs Expanding Entertainment Offerings Reuters \| Jan 24, 2009 That oldest of questions -- "Anything good on TV?" -- may soon get a new answer: Music. - Read the whole story

Originally Posted: 2/3/2009 11:37:21 AM

Last Updated: 3/12/2009 1:31:59 PM