FMCG Firms Still Keen on TV Advertising in India
WARC | January 29, 2010
The number of TV ads in the personal care, food and beverage categories increased in India last year, a trend fuelled by major players like Hindustan Unilever and Coca-Cola.
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TV Ads Most Engaging: Study
Marketing | January 29, 2010
Audience attention may be more fragmented than ever, but new research from the Television Bureau of Canada suggests TV keeps viewers more emotionally engaged than print, online or radio ads.
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Study Shows Initial Advertiser Attitudes Toward Tablet Category
RBR/TVBR | January 29, 2010
The large, easy-to-use touch screen allows users to access information digitally but also interact with it as if it were in hardcopy. As a result, readers are more apt to tackle long-form content, such as long newspaper articles, lengthy magazines, books and textbooks.
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Election Ad Ruling: What's It Mean To TV?
TVNewsCheck | January 29, 2010
Eight days ago, the Supreme Court's long-awaited corporate campaign spending ruling in Citizens United v. Federal Election Commission struck the law of political broadcasting with lightning.
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Spain Blurs the Line Between Programs and Ads
AdAge | January 28, 2010
Spain is flouting European Union laws on maximum ad time by allowing telepromotions -- features that blur the boundaries between programming and advertising -- to air over and above the 12 minutes of commercial airtime that is legally permitted each hour.
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Rentrak's 'Stickiness' Mines TV Value On Granular Level
MediaPost Daily News | January 28, 2010
Rentrak's "Stickiness Index" has been in operation for about six months, and the company says it continues to reveal value in TV shows not always pegged to traditional measures.
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Super Bowl Fans Relish Ads As Much As Big Game
Media Post Daily News | January 28, 2010
Good news for Super Bowl marketers in 2010: More people intend to watch the commercials than the year before.
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Boomers Log Some Serious TV Time
AdWeek | January 27, 2010
Boomers' media usage patterns are similar to most Americans in one respect: TV dominates. In each month of Q3 2009, Americans watched an average of 129 hours of TV compared with 27 hours spent on the Internet, according to Nielsen's latest "A2/M2 Three-Screen Report."
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Pre-Testing Fails to Identify Most Effective Ads
WARC | January 27, 2010
Qualitative pre-testing tends to be an inadequate tool when it comes to identifying which ad campaigns will deliver the highest return on investment, new figures show.
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CBS Urged To Drop Super Bowl Ad
TVNewsCheck | January 26, 2010
A coalition of women's groups called on the CBS network on Monday to scrap its plan to broadcast an ad during the Super Bowl featuring college football star Tim Tebow and his mother, which critics say is likely to convey an anti-abortion message.
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Apple Pushing TV Networks To Slash Prices On iTunes
The Business Insider | January 25, 2010
According to a Financial Times report, Apple explains that lowering prices will increase sales dramatically, offsetting any revenue lost from the cuts.
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Deloitte Media Predictions 2010
Thinkbox | January 25, 2010
Deloitte predicts that in 2010 most video content will continue to be consumed linearly - that is, according to broadcasters' programming schedules. They estimate is that over 90 percent of all television watched will be via traditional broadcast.
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Looking For Profit In The Recovery
TVNewsCheck | Jan 25 2010
One of these lessons is to reach out to far more advertisers than stations did when the economy was strong and ad prices were soaring. Many advertisers simply couldn't afford TV.
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10 Worst Super Bowl Ads Ever Created
MSNBC | January 25, 2010
For advertisers, few events offer higher stakes than the Super Bowl. It"s not just the most-watched television event of the year; it"s also the one day when people actually sit down in front of the TV specifically to watch the commercials.
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Forrester: Television Ads To Grow 4%
MediaPost Daily News | January 25, 2010
Forrester Research says the TV advertising business will gain slightly in 2010 and that television will remain the dominant mass medium and the biggest line item in consumer marketers' budgets.
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Auto Ad Market Shifting Back Into Gear
TVNewsCheck | January 25, 2010
TV station executives and reps are sounding downright positive about the automotive advertising market these days, a critical category that has been in sharp decline for the past couple of years.
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Ad Industry Could Help Economy Recover: ICA Study
Marketing | January 25, 2010
Just in time for Advertising Week, the Institute of Communication Agencies has released a new study which shows advertising could help spur an economic recovery by encouraging consumers to open their wallets.
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Fourth Quarter Lift Seen for TV, Local Advertising
Reuters | January 25, 2010
"There's a sense that TV has come back into vogue," says Chris Hayward, head of UK media trading at influential media buyer ZenithOptimedia, which is owned by Publicis...Television, which attracts about 40 percent of all advertising spending, tends to suffer less than other traditional media in times of recession as viewing rises.
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Stations Rack Up Super Bowl Ads
Broadcasting & Cable | January 25, 2010
Super Bowl XLIV is expected to bring CBS an estimated $200 million in ad revenue. It is also shaping up to serve as a much-needed shot in the arm on the station level. The network's owned-and-operated stations, together with the affiliates, have been pitching local ad buys to a much wider circle of advertisers than Super Bowl broadcasters have in the past.
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Late Spending Frenzy Fueled Senate Race
boston.com | January 24, 2010
In the campaign"s final eight days, 12 different groups aired television spots for or against one of the candidates, spending more than the candidates" campaigns spent - combined - on TV during that period.
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