Computers Hooking Up With TVs
MediaPost Research Brief | January 28, 2011
According to SideReel, an independent web TV destination with a base of more than 10 million monthly unique users, 40% of respondents had connected their computer to their TV in the past month, a three-fold increase over last year's results.
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Latest Round of Tory Attack Ads Spark Backlash
Marketing | January 28, 2011
Have Tory attack ads gone too far? That question reverberated Thursday from the twitterverse to the ivory towers of academe after the Conservative party unleashed two new attack ads against Liberal Leader Michael Ignatieff.
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Record Breaking Linear TV Viewing May Have Peaked
Rapid TV News | January 28, 2011
Even though traditional linear services form the vast majority of TV viewing in the UK, and is at record highs, the industry body that revealed the trend believes that such viewing may have peaked.
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Subs Surpass Ads as TV Markets Rebound
Rapid TV News | January 28, 2011
TV subscriptions have surpassed advertising to become the premier source of recovering TV revenues according to the latest World TV Markets report by IDATE.
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Media General Reports 29% TV Revenue Gain
Broadcasting & Cable | January 27, 2011
Media General reported fourth quarter operating income of $36.4 million, a 12% gain from the fourth quarter of 2009. A 29% increase in broadcast revenue in the period, driven by political advertising, paced Media General to the blockbuster quarter.
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Tiger Woods's Decline May Lead to 'Hard Ball' Talks on TV Golf Contracts
Bloomberg | January 27, 2011
During Tiger Woods's rise to golf dominance, U.S. PGA Tour Commissioner Tim Finchem held most of the negotiating power against television network executives. That may change this year.
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TV Needs New Business Model to Survive Says Activia CEO
Rapid TV News | January 27, 2011
Connect TV will bring about profound changes to the TV market in terms of both consumption and business models and for both free and pay-TV declared Joan Roses, Activa Multimedia's CEO in an exclusive interview to 'Rapid TV News'.
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Pay TV Strengthens in MEA Region
WARC | January 27, 2011
The Middle East and Africa have the fastest-growing pay-TV markets in the world with subscription rates expected to treble between 2011 and 2015.
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Broadcast Sector: Improved Profitability, Undervalued Stocks
MediaPost Daily News | January 27, 2011
Though TV stations continue to report hefty financial gains in recent periods, broadcasters are still trading below the stock market as a whole.
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TV Economics Rest on Super Bowl's Shoulders
Financial Times | January 26, 2011
Many people watch to see what marketing's wildest creative directors come up with in the ad breaks. When the Pittsburgh Steelers face the Green Bay Packers on Fox on February 6, however, the sporting action should be centre stage for anyone looking to understand US television's remarkable comeback.
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SeamBI's Placement Platform Is Boon To National, Local Advertisers
MediaPost TV Blog | January 26, 2011
What's remarkable about SeamBI is the opportunity for localism. McDonald's could be in the show in Detroit, while KFC could occupy the same inventory during the Cleveland airing.
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Report: Half of Super Bowl Viewers Will Watch for Ads
Adweek | January 26, 2011
The report, based on a survey of 2,000 online respondents earlier this month, found that nearly as many viewers will be watching for the ads, the halftime show or "just for the fun of it."
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DVRs Approaching Critical Mass, Finally: Prove More Of A Whimper Than A Big Bang
MediaPost Daily News | January 26, 2011
For now, the bottom line is that TV advertising still works, and TV advertising spending continues to grow. It is growing because consumers are watching more TV than ever before, despite all the time they're spending doing everything else, according to Nielsen.
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Slow Burning 3D Market to Catch Fire
Rapid TV News | January 26, 2011
New research from Databank is confirming other recent reports that following slow growth in 201, the global 3D market is set to take off.
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Nielsen Offering Raises $1.6bn
Financial Times | January 26, 2011
The book for the media and consumer tracking company was "many times" subscribed, according to sources close to the deal. The sale of 71.4m shares, a 20 per cent stake in the company, raised $1.6bn. If an over-allotment of shares is exercised, the listing could raise as much as $1.9bn.
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Winter Storm Boosts TV Viewing
Broadcasting & Cable | January 25, 2011
Here's news that will warm the hearts of TV executives during a long winter: the icy storms that hit much of the country earlier this month brought more people inside and in front of their TV sets.
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Meredith TV Revenue Up 30%
Broadcasting & Cable | January 25, 2011
Meredith Local Media reported fiscal second quarter revenue of $97 million, close to a 30% jump over the same quarter a year ago. Operating profit in the station group was $39 million.
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Broadcasters Looking Forward to Better Times
Broadcasting & Cable | January 25, 2011
"I think that television has been undervalued, and local television in particular has been undervalued. Advertisers came back to us not because we are nice guys, although of course we are, but because we deliver. We work to sell products, we work hard in our communities, and we help people sell their wares."
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Rentrak To Provide Astral With Audience Measurement Services
Broadcaster | January 25, 2011
Rentrak collects anonymous household demographic information as part of its OnDemand Essentials service, and provides demographic data and analysis to the advertising, television and digital media industries.
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Studios Focusing on Co-Financing High-Profile TV Series With Foreign Broadcasters
The Hollywood Reporter | January 25, 2011
"We're now, with 70-odd channels around the world, of the size and scale that we can invest ourselves in original content. And this is happening at the same time U.S. producers are stretched financially in what they can afford to make."
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Unilever and O&M Win Cassies Grand Prix for Hellman's "Real Food" Campaign
Marketing | January 25, 2011
It was a real good night for Unilever and its agency partner Ogilvy & Mather Toronto at the 2011 Cassies held in Toronto Monday, as the two took home the Grand Prix for work on the Hellmann's brand.
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Organic Growth Drives Media Market
MediaPost Daily News | January 25, 2011
The economy is still a big question mark, but media industry professionals are thinking good thoughts - especially about the near term.
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Canadian Consumers Unsure About 3DTV, Says TV Survey
Cartt.ca | January 24, 2011
Canadians' interest in 3D TV is minimal, however, their interest in high definition television is at an all-time high, according to the latest TV Quality Survey.
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Hazlitt to Wean ITV Off Ad Breaks
Financial Times | January 24, 2011
ITV has been "arrogant" and "complacent" and must work more closely with advertisers and media agencies to end its reliance on the 30-second TV ad, its commercial chief has told the Financial Times.
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WPP'S Sorrell Calls for Self-Regulation in Addressable Advertising
Broadcasting & Cable | January 24, 2011
WPP Group Chief Executive Martin Sorrell on Monday claimed that as addressable advertising becomes more prevalent, it needs to remain up to the companies that implement the technologies to regulate themselves in terms of privacy issues.
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Got Ideas? Feel Like Innovating? TV Needs You
MediaPost TV Board | January 24, 2011
Consider this: For all the talk about how many advertising dollars are migrating online these days, there's still no bigger ad bucket than TV. Advertising on television accounts for about $70 billion in spending per year. Yet advertising on TV is still the least-innovative ad medium around.
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Young Canadians More Likely to Share Ads: ICA
Media in Canada | January 24, 2011
Twenty-six percent of respondents also indicated that they viewed TV as the most influential medium on their purchases, with in-store advertising coming in second place at 19%.
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Peacock Plumage: NBC 4Q Profits Soar 38%
MediaPost Daily News | January 24, 2011
Looking even better for Comcast - as the company will close on its NBC Universal deal at the end of the month - NBC reported its best quarterly profit results in six years.
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Revamped Canadian Media Fund Sees 85% Jump in Funding Requests
Marketing | January 24, 2011
The revamped Canadian Media Fund, which pumps tax dollars into Canadian film, television and digital media production, is winding up its first year with a sharp increase in demand for money.
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Adap.tv Strikes Flingo Deal To Better Monetize TV
MediaPost Daily News | January 24, 2011
Looking to capitalize on the big potential advertising marketplace of new Internet-connected TVs, digital video insertion/management platform Adap.tv has struck a deal with TV applications company Flingo.
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India's DTH Competition Drives Down Cable Fees
Rapid TV News | January 24, 2011
Competition from India's direct to home (DTH) satellite TV operators has resulted in lower subscription costs for cable TV connection in 22 Indian cities, according to a survey by Content Management Systems (CMS).
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Super Bowl Ad Market Heats Up
WARC | January 24, 2011
Experts have reported strong competition for Super Bowl ads, with overall viewership forecast to increase and 30 second spots costing advertisers up to $3m.
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