Week of Jan 17 2009

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Headlines Archive - Week of Jan 17, 2009

The Inauguration On TV New York Times \| Jan 23, 2009 When it matters most, broadcast television remains the single most dependable visual medium in America. - Read the whole story
Should TV Networks Program Their Commercials? MediaPostPublications \| Jan 23, 2009 TiVo has just made a case for TV networks to start programming commercials. - Read the whole story
Consumers Aren't Cutting Back On Cable Packages Broadcast Dialogue \| Jan 22, 2009 Jim Shaw, the CEO of Shaw Communications, says consumers aren't cutting back on cable packages despite a recession. - Read the whole story
Fox's 'Fringe': Less Ads, Less Ad-Skipping MediaPostPublications \| Jan 22, 2009 Fox's experiment -- looking to increase commercial viewing by running fewer ads in the drama "Fringe" -- may be paying off. - Read the whole story
Why TV Programmers Won't Take Marketing Lessons From The Internet MediaPostPublications \| Jan 22, 2009 In the ever-fractionalized world of TV programmers, businesses are fighting the same battles. Right now many call such TV efforts "permission" marketing. - Read the whole story
Our TV, Internet Usage About Equal As Multitasking Continues To Rise CARTT \| Jan 22, 2009 Canadians are getting increasingly likely to be using their laptops or mobile devices to access the Internet while they watch television, says a new study released today by Ipsos Reid. - Read the whole story
Five Lessons For Confident Marketing And Communication In An Economic Downturn Admap \| Jan 2009 Here are five lessons for confident marketing and communication in an economic downturn. - View the list
TV Coverage Gives Everyone A Seat On The Mall USA Today \| Jan 21, 2009 Yesterday, on a crisp, sun-drenched day that seemed custom-built to showcase a crowd, millions of Americans, possibly more than have ever watched any other televised event, experienced that moment through TV's coverage of the inauguration of Barack Obama. - Read the whole story
Net Gains: NBC Viewership Soars On Its Web Site MediaPostPublications \| Jan 21, 2009 Despite the grim economic forecast the CEA is still projecting growth this year for some products. - Read the whole story
With New President, TV Economy Means Lending A Helping Hand MediaPostPublications \| Jan 21, 2009 How can those in the TV business "serve" best, for viewers, advertisers, competitors, and new media platforms? - Read the whole story
How TV And The Web Covered The Day's Big Show Toronto Star \| Jan 21, 2009 The Internet and Barack Obama are linked forever because of the way the new president used the medium to help win the election, but yesterday it was a safer bet to be close to a TV to catch history in action. - Read the whole story
Obama's Inauguration Watched By 29.2% Of Households In Top 56 Markets Broadcasting & Cable \| Jan 21, 2009 The combined overall household rating for the inauguration of President Barack Obama in Nielsen"s top 56 metered markets was 29.2%. - Read the whole story
TiVo: Movie Ads Pop On DVR Playback Adweek \| Jan 21, 2009 Six of the 10 most-viewed commercials seen in DVR playback mode during 2008 were spots for theatrical film releases, according to a new study from TiVo on network and cable TV commercial viewing habits. - Read the whole story
MSNBC Wants To Add A 3rd Prime-Time Show New York Times \| Jan 21, 2009 Building on the momentum of its prime-time hours, MSNBC is developing a 10 p.m. program that would complement its left-leaning evening lineup, the cable news channel"s president said this week. - Read the whole story
Report Bullish On Big Media's Future Hollywood Reporter \| Jan 20, 2009 Media conglomerates were hammered Tuesday on Wall Street, along with the rest of the market, in a swoon that coincided with an 85-page report from Stanford Group that largely was bullish on big entertainment companies. - Read the whole story
Recession Could Be 'Good News' For TV, Suggests Deloitte Report Guardian \| Jan 20, 2009 The recession could be good news for the television industry as people stay at home and avoid costly live events, a new report from Deloitte suggests. - Read the whole story
Consumers Cling To Old Favorite Brands Adweek \| Jan 20, 2009 According to the 1.2 million consumer interviews conducted in 2008 via the online BrandIndex poll, mostly tried-and-true names rose to the top. - Read the whole story
Online Video Of Inauguration Sets Records Consumption New York Times \| Jan 20, 2009 Millions of cubicle dwellers across the country helped set records for Internet traffic on Tuesday as they watched online video of the inauguration ceremonies, or at least tried to. - Read the whole story
Obama Inauguration Demonstrates Changes In News Consumption TVWeek \| Jan 20, 2009 The inauguration of Barack Obama as 44th President of the United States turned out to be more traditional television than a showcase for broadcast technology. - Read the whole story
Integration With Search Still Lacking In Ad Campaigns Search Engine Land \| Jan 20, 2009 Contemporary media messages, delivered across an ever growing number of channels, surround consumers through out the day. - Read the whole story
NBC's 'Loser' Goes Mobile MediaPostPublications \| Jan 20, 2009 In conjunction with successful NBC reality competition show "The Biggest Loser," a new mobile application gives users access to fitness and diet at the gym, or wherever. - Read the whole story
Family Channel Ups Digital Disney Content Marketing \| Jan 20, 2009 Astral Media's Family Channel is extending its relationship with Disney-ABC-ESPN Television to provide users with Disney Channel programming and advertisers with enhanced targeting capabilities on Family.ca. - Read the whole story
Why Internet TV Is Ready To Join Obama MediaPostPublications \| Jan 20, 2009 The election that captivated the U.S. in 2008 is about to reach its pinnacle with the inauguration of President Obama today. - Read the whole story
Is Star Power Enough To Sell Beer In Hard Times? Two Brewers Hope So New York Times \| Jan 19, 2009 Two big brewers are about to find out whether star power is sufficient to help counteract a star-crossed economy. - Read the whole story
Canadian B'casters Going With The Stream Hollywood Reporter \| Jan 19, 2009 As the conventional TV advertising slump bites, Canadian broadcasters are seizing on a new revenue stream: acquiring digital rights of popular U.S. series for their broadband and entertainment portals. - Read the whole story
Super Bowl 90% Sold Out For NBC Marketing \| Jan 19, 2009 The Super Bowl is on track to remain one big, glitzy bash even in these tough economic times. - Read the whole story
Fallon's 'Late Night' Eyes Integrations, Live Spots Broadcasting & Cable \| Jan 18, 2009 While plans for NBC's new late-night franchise featuring Jimmy Fallon are still being formulated, network and show execs are already looking at ways to bring in ancillary dollars. - Read the whole story

Originally Posted: 1/28/2009 2:10:19 PM

Last Updated: 3/12/2009 1:27:22 PM