Set-Top Data Could Be Boost For Stations
TVNewsCheck | January 22, 2010
Dave Morgan, CEO of the television marketing firm Simulmedia, believes 2010
could be the year that advertisers begin to reap the benefits of the
industry's set-top viewing data.
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New Nielsen Ratings Combine Shows' TV and Online Views
AdAge | January 22, 2010
Nielsen's move spotlights the massive changes taking place in the TV business,
which desperately wants to show that more people watch its programming than
those captured in Nielsen's current measures.
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OOH Sports Viewing On Rise
MediaPost Daily News | January 22, 2010
One in five persons who watched the recent NFL playoff games did so away from
their homes, according to recent Arbitron Portable People Meter results.
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Shazam To 'Tag' Dockers' Super Bowl Ad
MediaPost Marketing Daily | January 22, 2010
The Dockers commercial is the first to use Shazam's tagging technology in
conjunction with advertising content, says Shazam CEO Andrew Fisher.
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Campaign Finance Ruling Could Spell Political-Ad
Windfall
Broadcasting & Cable | January 21, 2010
The Supreme Court decision lifting restrictions on corporate and union
spending on campaign advertising could mean more political money for local
media.
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For Super Bowl XLIV Advertisers, Synergy Is the Name of
the Game
New York Times | January 21, 2010
The Super Bowl is the biggest social occasion of the year. That is becoming
the case for Super Bowl advertisers, too, as they add a robust presence in
social media like Facebook, Twitter and YouTube to their marketing lineups.
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Conan's Last Shows Are Sellouts
MediaPost Daily News | January 21, 2010
Looking to buy a TV commercial in the last episodes of "The Tonight Show with
Conan O'Brien"? You're out of luck.
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Multinationals Top Indian TV Advertising Rankings
WARC | January 21, 2010
Major multinational companies continued to place their trust in television in
India last year, as demonstrated by their dominance of the rankings of the
medium's top advertisers last year.
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Audi Aims For A Super Bowl Touchdown
Forbes | January 20, 2010
The ability to reach 95 million people in one day is important to Audi. It's a
shot at distinguishing the company from big competitors, at a time when car
marketers--particularly the luxury players--are reeling.
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Super Bowl Ads More Exciting Than the Game?
Adweek | January 20, 2010
A new Nielsen viewer survey shows that just over half (51 percent) of
respondents enjoy the Super Bowl more for the ads than the game.
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Kids Still Glued to TV
Adweek | January 20, 2010
Amid all the attention rightly paid to kids' engagement with new technologies,
TV viewing remains the dominant media activity of 8-18-year-olds. Kids in
this age bracket spend a daily average of four hours and 29 minutes consuming
TV content.
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TV Advertising Rules Up For Review in the UK
WARC | January 20, 2010
Public service television broadcasters in the UK could soon be freed from the
obligation of selling their inventory at any price in order to fill the amount
of time set aside for advertising on their channels.
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Stations Seen Winning With Localism
TVNewCheck | January 19, 2010
The top prediction from Digital Strategies for Broadcasters, BIA/Kelsey's new
Continuous Advisory Service, suggests local broadcasters have three incredibly
valuable assets: local brands, local content and local sales forces.
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U.S. Marketers Overestimate DVR Impact
WARC | January 19, 2010
According to MPG's figures, 91% of total ad views among 18-to-49-year-olds
were "watched live", with the remaining 9% coming via DVR playback.
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Spain Slimming and Beauty Ads Face TV Watershed
WARC | January 19, 2010
Spain is to introduce new restrictions on TV ads that encourage "the cult of
the body" and cause low self-esteem among young people.
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Magna Forecasts Rise in National TV Ad Spending this
Year
Broadcasting & Cable | January 19, 2010
National TV ad spending will be up 6.2% to more than $35 billion in 2010,
Interpublic unit Magna reported on Tuesday, January 19. Marketers are expected
to begin restoring their budgets as industrial product and personal
consumption expenditure indicators begin to mark improvement.
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2010: Good For TV
Reuters | January 19, 2010
The television will dominate home entertainment for another year in 2010,
showing more staying power than newspapers and even their digital
reincarnation the e-reader which could both struggle, a new report predicts.
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TV Remains Dominant Source For Political News
Television Business Report | January 18, 2010
Recent Rasmussen poll found that a clear majority of Americans " 59% -- plan
on getting most of their political information from their television sets this
year.
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At CBS Television City, Tube-Watching Is a Science
AdAge | January 18, 2010
Television City is being utilized to examine how entertainment-seekers might
move their eyes along a website; how different combinations of commercials in
ad breaks spur memory and recall among viewers; and how consumers experience
programming when they use technology to enjoy video entertainment.
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Thinking Outside the Box: Web TVs Skirt Cable Giants
AdAge | January 18, 2010
Device-makers from Samsung to Boxee to Apple TV are rolling out products that
bypass the cable box and draw content and services directly from the web,
setting up what could be one of the entertainment industry's biggest business
battles of the next few years.
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Colgate, Benjamin Moore Hail Interactive Ads
WARC | January 18, 2010
Promotional offers launched by firms participating in the initiative had to be
withdrawn early, such was its success with viewers.
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