Heineken Turning Viral Ad Into New Global TV Campaign
Advertising Age | January 21, 2011
The import, which has struggled to find a breakthrough marketing message, is launching TV versions of its "The Entrance" web campaign, which is the second-most watched web ad in the latest Ad Age Viral Video Chart with nearly a million views in a week.
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Media Buyers To Wall Street: Demand Is Soaring, Upfront Will Be Strong, Especially For Cable
MediaPost Daily News | January 21, 2011
Demand is improving among many of the largest TV advertising categories, but especially healthcare/pharmaceutical, telecommunications, and entertainment/media marketers, though consumer packaged goods, technology and retail are also demonstrating relatively strong demand.
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Despite HD Content, Advertisers Slow To Embrace HD Ads
MediaPost Daily News | January 21, 2011
TV content owners may be moving quickly on HD programming; TV advertisers for HD commercials are another story.
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Stations Shouldn't Give Away Mobile Ads
TVNewsCheck | January 20, 2011
As mobile DTV rolls out, marketers will have the opportunity to establish the deepest connection with consumers through the reach of television, their relationship with local news and entertainment, the interactivity of the Web and the intimacy of personal mobile devices.
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Onion Aims to Get Under the Skin of TV News
Financial Times | January 20, 2011
The Onion, a satirical news organisation, is launching a news programme of its own, as it seeks to poke fun at the overheated rhetoric on cable TV, and capitalise on comedy's growing clout in mainstream media.
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3D Still Causes Headaches, Yet Industry Pushes On With Solution Far Off
Marketing | January 20, 2011
From Hollywood studios to Japanese TV makers, powerful business interests are betting 3D will be the future of entertainment, despite a major drawback: It makes millions of people uncomfortable or sick.
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Headache: NFL Calls Foul On Toyota Ad, Spot Changed
MediaPost Daily News | January 20, 2011
In a rare occurrence for a TV copyright owner - not a TV network - the National Football League forced sponsor Toyota Motor Corp. to change a television commercial after it ran. The spot involved helmet-to-helmet football contact.
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230 Million Smart TV, Web-Enabled CE Devices by 2014
Rapid TV News | January 20, 2011
The global installed base of web-enabled CE devices to access Smart TV applications such as Netflix, Amazon VOD, Pandora, and YouTube is set to proliferate over the next five years, surpassing 230 million units by 2014.
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3D TV Worth More Than $100 Billion by 2014
Rapid TV News | January 20, 2011
Despite misgivings elsewhere about the future of 3D, new research from Companiesandmarkets.com is predicting steady growth for 3D over the next four years.
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TV Broadcasters Resist FCC Proposal to Surrender More Airwaves
The Washington Post | January 19, 2011
"You can't take that much spectrum from broadcasters and not have devastating consequences for delivery of mobile digital television, HDTV and other innovative services," said Dennis Wharton, vice president of the National Association of Broadcasters.
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ANA to Advertisers: Regulate Before Gov't Does It for You
Adweek | January 19, 2011
The Association of National Advertisers delivered a wake-up call to its members Tuesday, urging them to get on board with the online privacy self-regulation efforts before the feds could beat the industry to the punch.
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Local Channels to Gain Valued Slot in TV Guides
Financial Times | January 19, 2011
Jeremy Hunt, the culture secretary, will compel British Sky Broadcasting and Virgin Media to give high prominence to a national network of local television channels in their electronic programme guides.
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Traditional TV Will Prevail, Say Tech Predictions
Toronto Star | January 19, 2011
TV has defied dire predictions it would become obsolete, and viewership and advertising revenue will increase over the next 12 months. Viewers around the globe will watch 140 billion more hours of television this year than they did last year. The global TV audience will grow by 40 million to total 3.7 billion viewers.
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Recession-Proof: Super Bowl Ads Top $200M
MediaPost Daily News | January 19, 2011
This year's Super Bowl is expected to exceed $200 million in advertising revenue - the third straight year in a row for the big NFL game.
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UK Digital TV Inches Upwards to 93% Penetration
Rapid TV News | January 19, 2011
Only just over a year before the planned analogue switch off in 2012, by the end of the third quarter of 2010, UK digital TV penetration stood at 92.6% of UK homes, according to data released by UK broadcasting regulator Ofcom.
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UK Seeks Local TV Operators
Financial Times | January 19, 2011
The network channel will act as a "backbone" to other local stations, carrying a certain number of hours of local TV, while also supplying network content.
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Comcast to Give Up NBC"s Management Role at Hulu
The New York Times | January 18, 2011
In its successful bid to acquire NBC Universal, Comcast was not forced to sell off any assets. It did agree, however, to give up NBC's management role in Hulu, the premier online TV Web site, while retaining a financial stake.
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MagnaGlobal Sees TV Up 6.8% in 2011
Broadcasting & Cable | January 18, 2011
Media buyer MagnaGlobal says that while economic challenges persist, it expects national TV advertising to increase by 6.8% in 2011. The new forecast is an increase from an earlier forecast of a 5.8% gain.
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Social Media Ad Revenue Limited, TV to Stay "Super Media": Deloitte
Marketing | January 18, 2011
Deloitte predicted that TV would strengthen its "super media" status in 2011, with the global audience growing by 40 million to 3.7 billion and boosting worldwide viewing by an astounding 140 billion hours from 2010. That will translate into an additional $10 billion in global ad revenues.
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How Marketers Can Cut Through Cause Clutter
Advertising Age | January 18, 2011
With so many choices and a saturation of "do-good" messages, how do marketers cut through the clutter? Women at NBCU last fall conducted a proprietary study, "Cause & Effect," to help answer this question.
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Super Bowl Ad Creep Gave Viewers Nearly 48 Minutes of Commercials Last Year
Advertising Age | January 18, 2011
Commercial time in the Super Bowl has been creeping up over the past decade, culminating in almost 48 minutes' worth of ads and network promotions during last year's game, according to a study of Super Bowl advertising from 2001 through 2010 by Kantar Media.
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Nielsen Delays Plan To Add Duplicate Viewing To 'Currency,' Extended Screen Ratings Remain On Schedule
MediaPost Daily News | January 18, 2011
Nielsen did not explain why it needed more time, but said the changes are critical to its plans for developing its so-called "extended screen" ratings, which will also incorporate viewing of TV shows that watched online.
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Approval Expected for NBCU Comcast
Financial Times | January 18, 2011
Last week Michael Copps, FCC commissioner, heard appeals from public interest groups who stressed that with approval, Comcast would be in a position to withhold popular NBCU programming from rival cable operators.
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Time to Rethink Your Message: Now the Cart Belongs to Daddy
Advertising Age | January 17, 2011
Mom is losing ground to Dad in the grocery aisle, with more than half of men now supposedly believing they control the shopping cart. The implications for many marketers may be as disruptive as many of the changes they're facing in media.
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Nielsen View of New TV Just Doesn't Rate
New York Post | January 17, 2011
Nielsen, the market leader in traditional TV ratings, is having a tough time tracking eyeballs elsewhere. It has yet to offer advertisers an accepted way of measuring viewers who watch video on their home computers - let alone on portable devices.
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The Future Of Marketing: Ads Get Physical, Digital
VPR News | January 17, 2011
The Super Bowl itself is an example of how much has changed in the advertising industry, says Iezzi. Historically, brands would spend millions of dollars to air an ad for 30 seconds. Now, that 30-second spot is just the beginning.
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Conservatives Roll Out TV Ads as Ignatieff, Layton Ready for Election
Canadian Press | January 17, 2011
The Conservatives are rolling out a series of television ads that attack their opponents while portraying Prime Minister Stephen Harper as a steady hand at the tiller in stormy times.
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Tablets and Smart TVs: What You Need to Know
Broadcasting & Cable | January 17, 2011
At this year's CES show in Las Vegas, the talk was dominated by smart TVs and tablets. And now - in the same way 3D was dissected last year - everyone from developers and manufacturers to broadcasters and consumers will be watching to see how far and how fast smart TV moves on that path from promise to delivery.
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NBA Lockout Would Put $1B in TV Ad Revenue at Stake
Advertising Age | January 17, 2011
At stake? About $1 billion in TV ad revenue for Walt Disney Co.'s ABC/ESPN and Turner Broadcasting's TNT, the main rights holders for NBA games.
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Who We Were Through The Lens Of TV Commercials
MediaPost Marketing Daily | January 17, 2011
"Television programming and advertising are mirrors that reflect popular culture," says Bruce DuMont, president and founder of the Museum of Broadcast Communications, in a statement. "Preserving our television heritage is a way of preserving our past, and offers future generations the chance to experience that culture in a very real way."
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HBO Claims Victory at the Golden Globes
Rapid TV News | January 17, 2011
Premium TV network HBO is claiming a vindication for its programming strategy following the capture of four Golden Globes awards at the 2011 awards ceremony in Los Angeles.
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Global TV Revenues Rise
WARC | January 17, 2011
Adspend grew by 5.8%, while public financing jumped 6.9% and pay-TV sales leapt 8.4%, indicating a broader transformation which is impacting the category.
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Time Warner Cable - Sinclair Deal Avoids TV Blackout
Associated Press | January 16, 2011
After weeks in limbo, about 4 million of Time Warner Cable's customers will no longer have to worry about losing one of their network TV stations.
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Cable Sizzles, Broadcast Fizzles
Adweek | January 16, 2011
Since the year began, marketers looking to reach the young "uns are enjoying unprecedented reach. On Jan. 11, Comedy Central"s raucous Tosh.0 scared up a net record of 3.57 million viewers, nearly 80 percent of whom were in the 18-49 demo. On the same night, BET attracted a staggering 7.7 million viewers with its premiere of The Game, making it the No. 1 scripted debut in cable history.
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