Week of Jan 10 2009

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Headlines Archive - Week of Jan 10, 2009

Boxee, Used to View Web on TV, Generates Buzz New York Times \| Jan 16, 2009 Boxee bills its software as a simple way to access multiple Internet video and music sites, and to bring them to a large monitor or television that one might be watching from a sofa across the room. - Read the whole story
W Network Rushes Dollars and Sense Into the Sked Media In Canada \| Jan 16, 2009 A new live call-in show on the W Network will provide viewers with advice on how to save and spend their hard-earned money. - Read the whole story
YouTube for Television Comes to Wii, PS3 MediaPostPublications \| Jan 16, 2009 Regardless of the fact that revenues are still puny, YouTube is still one of Web 2.0's larger success stories. - Read the whole story
TV's Painful Transition to the Web MediaPostPublications \| Jan 16, 2009 The Washington Post's Rob Pegoraro says that this year's Macworld and Consumer Electronics Shows were yet more evidence that TV has a long way to go before consumers are tuning into shows over the Web. - Read the whole story
Selling TVs, Service? Post-2/17 Should Be Interesting MediaPostPublications \| Jan 16, 2009 In about a month -- if all goes as planned -- the United States will switch from an analog broadcast system to an all-digital platform. - Read the whole story
TCA: CBS Expands TV.com Strategy MediaPostPublications \| Jan 16, 2009 CBS' big plans for TV.com, the under-the-radar Internet platform that came with its CNet acquisition, is a three-pronged approach: video, information and social networking. - Read the whole story
In a DTV World, Stations Must Think Mobile Media In Canada \| Jan 15, 2009 Nat Ostroff, vice president of new technology for Sinclair Broadcast Group and CEO of Acrodyne Industries, believes that broadcasting is much more than a means for delivering a station's programming to a cable headend. - Read the whole story
Lifeforce Entertainment to Launch Toronto's Own Online "TV" Network Media In Canada \| Jan 15, 2009 A new Canadian production company that believes the future of television is on the Internet is launching an online TV network that will combine four original web series on one site, lifeforcetv.com. - Read the whole story
American Idol Goes Virtual Via Habbo Mediaweek \| Jan 15, 2009 The Fox ratings juggernaut will launch an Idol-branded locale within Habbo, one of a handful of increasingly popular virtual worlds aimed at teens. - Read the whole story
Target Tries First Price Point Driven TV Ads Brandweek \| Jan 14, 2009 Target, for the first time in the company's history, introduced TV ads featuring price point messaging. - Read the whole story
TV Ads Still Going Strong: BBM Marketing \| Jan 14, 2009 TV is overwhelmingly the source of Canadians' favourite advertisements, according to a new study from BBM Analytics omniVU released yesterday by the Television Bureau of Canada. - Read the whole story
TCA: CBS' Tassler Says "Network Television Still Works" Broadcasting & Cable \| Jan 14, 2009 CBS Entertainment President Nina Tassler insisted that network television is still kicking during a session at the Television Critics Association press tour Wednesday morning. It"s just kicking a little differently. - Read the whole story
Interactive Programming Comes to Family Channel Media In Canada \| Jan 14, 2009 Astral Media's Family Channel is getting interactive by modifying four segments of its animated comedy Phineas and Ferbf from Jan. - Read the whole story
Canwest Gives Project Runway More Web Presence Marketing \| Jan 14, 2009 Canwest is accessorizing the reality series Project Runway Canada with a newly designed, interactive website at GlobalTV.com/Runway. - Read the whole story
'We Don't Live in Your Fantasy World', Women Tell Advertisers WARC \| Jan 14, 2009 For nearly eight decades advertisers and their agencies have, it seems, been barking up the wrong tree in their approach to female consumers in the beauty and fashion sectors. - Read the whole story
A Taste for Breakfast and the Super Bowl New York Times \| Jan 13, 2009 Although the term "grand slam" is associated with baseball rather than football, the restaurant chain that sells the Grand Slam breakfast, Denny's, is becoming a Super Bowl advertiser for the first time. - Read the whole story
A Text Arrives. Oh, It's Just An "Idol" Ad. New York Times \| Jan 13, 2009 Some AT&T Wireless customers have voted an emphatic no on a promotion for "American Idol" that popped up on their phones this week. - Read the whole story
Internet-Ready TV Los Angeles Times \| Jan 13, 2009 New sets and new Websites promise profound changes to the TV landscape. - Read the whole story
Showtime Campaigns for 'Tara' Cross-Platform MediaPostPublications \| Jan 13, 2009 Showtime, a pay network, is making the premiere episode of new original series "United States of Tara" free on more than 100 Web sites and other outlets. - Read the whole story
Yahoo TV Effort Comes at the Right Time MediaPostPublications \| Jan 12, 2009 At the Consumer Electronics Show, Yahoo unveiled a range of new televisions and other devices loaded with software developed with chipmaker Intel Corp. that allows users to call up Web pages and tools for use while watching TV. - Read the whole story
Vision TV Sees Ratings Spike Over Holidays CARTT \| Jan 12, 2009 Multi-faith television network VisionTV saw its highest-ever prime time ratings during its holiday-themed programming last month. - Read the whole story
Television is Starting to Look Beyond the 18- To 49-Year-Old Demographic Los Angeles Times \| Jan 11, 2009 The television business may be rediscovering that there are Americans who matter who aren't ages 18 to 49. - Read the whole story
Super Bowl Ads May Be More Subdued San Francisco Chronicle \| Jan 11, 2009 Super Bowl commercials are destination television. An estimated 100 million people will be watching this year, many of them wanting to see the ads as much as the game. - Read the whole story
CBS Pumps Up TV.com to Create a Destination New York Times \| Jan 11, 2009 When the CBS Corporation bought CNet for $1.8 billion last year, it acquired TV.com, a Web site that had little to brag about except a valuable domain name. Now CBS is transforming it into a video destination. - Read the whole story
CES 2009: Microsoft's New Mediaroom Offers TV Anytime, Anywhere CARTT \| Jan 10, 2009 While much has been reported at CES of Microsoft's next operating system, Windows 7, now available as a beta worldwide, it's the demonstration of its new Mediaroom Anytime, a feature that adds new user capabilities to the Microsoft Mediaroom multimedia and IPTV platform that has been one of the surprises at the show. - Read the whole story
CES 2009: TVs Get Jacked to the Net CARTT \| Jan 10, 2009 LG, Samsung, Vizio, Microsoft, TiVo, and Roku are all companies that are either selling or plan to sell devices that will allow users to download movies from DVD rental service Netflix which now has a catalogue of over 12,000 titles and is shifting to digital delivery of its movies. - Read the whole story
Yahoo's Web TV Faces Uphill Battle Reuters \| Jan 10, 2009 Yahoo Inc wants viewers to "fall in love" with its effort to bring the Web to the TV, but questions remain about how the service will operate and how successful it will be in reaching consumers. - Read the whole story

Originally Posted: 1/19/2009 9:40:43 AM

Last Updated: 8/28/2009 4:39:20 PM