The Real Future Of Television Is The Present
MediaPost TV Board | January 14, 2011
Research always takes time. Buzzy new media revolutions don't. So when you
wonder why there are no currency-level audience metrics for something like 3D
TV, remember that getting things as important as currency right takes time.
And there's no app for that on your iPad.
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Nielsen Wins Ruling in People Meter Case
Broadcasting & Cable | January 14, 2011
A Federal judge in Miami ruled in favour of the Nielsen Co., which had been
sued by Sunbeam Television, owner of WSVN-TV, for abusing its monopoly power
over television ratings when it installed its new local people meter audience
measurement system.
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Pay TV Revenues Boost World TV Market in 2010
Rapid TV News | January 14, 2011
The global TV market"s growth was due chiefly to a rise in pay-TV revenue
(+8.4%), with ad revenue rising at a slower rate (+5.8%). In 2010, paid
television accounted for 48% and 43% for advertising. Public financing did
rise by 6.9% in 2010 but still accounts for less than 10% of the global
television market"s income.
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TV Behavioural Targeting Platform Simulmedia Taps
Artificial Intelligence Developer
MediaPost Daily News | January 14, 2011
The company said Smith will help Simulmedia "scale its TV ad targeting
platform, which combines traditional television audience research data with
licensed anonymous viewing data from more than 15 million US set-top boxes."
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Playboy Looks to New TV Models, 3D for Revitalization
Rapid TV News | January 13, 2011
Amid crumbling circulation and struggling sales, Playboy founder Hugh Hefner
is planning to go private with the iconic company, in order to more quickly
restructure and implement revitalisation strategies. At the heart of the plans
for the Bunny is finding new business partners for new television and Internet
initiatives, including 3D.
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Study: Celebs (Except Oprah) Ineffective In Ads
MediaPost Marketing Daily | January 13, 2011
The study, "Celebrity Advertisements: Exposing a Myth of Advertising
Effectiveness," tested more than 2,600 television ads over the course of 2010
and found that fewer than 12% of ads using celebrities exceeded a 10% lift
versus average industry norms, and nearly 20% of celebrity ads yielded
negative lift scores in excess of 10%.
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Arbitron Kicks Up OOH TV Projects
MediaPost Daily News | January 13, 2011
The company has tracked viewing in bars and other venues for NBC's Olympics
coverage and Turner's high-profile sports events. Now, it wants to move into
other areas, such as regular viewing of afternoon talk shows at work.
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DVRs Rise But Only a Fifth of Content Viewed
Rapid TV News | January 13, 2011
New survey data from Centris Research has highlighted the continuing growth of
digital video recorders (DVRs) in US homes though it also reveals that such
take-up has not been matched by a commensurate spike in viewing of the TV
programmes stored.
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Online Brands Irritate TV Viewers
WARC | January 12, 2011
Online brands were responsible for the TV ads that most annoyed UK consumers
in 2010, a survey has revealed.
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Big Firms Keen on TV in India
WARC | January 12, 2011
TAM Media Research, the monitoring company, reported that the volume of TV
spots in the country over the course of 2010 rose 24% on an annual basis, a
record expansion.
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Survey: More Buyers Plan To Step Up Cable Ad Spending
Broadcasting & Cable | January 11, 2011
In another sign of how strong the advertising market is, more media buyers are
saying they plan to increase spending on cable networks in 2010 than a year
ago.
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3D Won't Take Off Until Glasses Problems are Solved
Cartt.ca | January 11, 2011
One of the major hurdles facing the industry, beyond convincing consumers to
spend thousands on yet another new TV set, when they likely already have at
least one HD set, is the requirement that they hand over another $100 or more
for each pair of 3D glasses so they can watch their new investment with family
or friends.
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U.S. Ad Expenditures Grow Paced by Political TV
MediaPost Research Brief | January 11, 2011
According to data by Kantar Media, total advertising expenditures in the first
nine months of 2010 grew 6.4% from a year ago and finished the period at
$94.06 billion. Ad spending during the third quarter of 2010 was up 8.7%
versus last year, the largest quarterly gain since the end of 2004.
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CES Report: Euphoria Ruled, but How Will Advertisers
Know Which TV Platform Delivers the Best ROI?
MediaPost TV Board | January 10, 2011
At the end of the day, when all the gadget-driven techno-euphoria dies down,
television requires content, and someone needs to pay for that content. If
it's going to be advertisers they'll need to know where they're going to find
ROI. It's going to take technology, innovation, and, most of all, reliable
data to show them.
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Nielsen Hopes to Raise $1.5bn in Delayed IPO
Financial Times | January 10, 2011
Nielsen, the audience measurement and consumer tracking company, has revived
plans for what could be the biggest initial public offering in media this
year, but lowered its expectations of what it will be able to raise.
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Netflix CEO: Praise for FCC's Net Neutrality Proposal
Rapid TV News | January 10, 2011
The FCC has issued a proposal that would prevent the ability of operators to
block over the top competitor content-- of particular interest to Netflix
considering its recent role in the controversy between Comcast and Level 3,
where Comcast asked wholesale provider Level 3 to pay for Netflix traffic
because its volume was negatively impacting the network and therefore the
customer experience.
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Disney, Yahoo Look at Internet TV
The Wall Street Journal | January 10, 2011
Walt Disney Co. is discussing making video from some of its television
networks available on sets embedded with Yahoo Inc.'s Internet-TV software,
people familiar with the matter said.
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Media Faces Scrutiny Over Reporting Errors
TVNewsCheck | January 10, 2011
The rapidly replicated false report that Rep. Gabrielle Giffords had died
after being shot in the head provided media outlets another lesson this
weekend in the danger of leaping to conclusions.
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CBS Sees Green In Eco-Marketing
MediaPost TV Blog | January 10, 2011
CBS bills the sales opportunity as "a green value-add for advertisers." If it
thrives, public interest groups fighting overt commercialism could be behind
it. And it just might be good for all of us.
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TV Makers Not Yet Tuning In to Google TV
cnet.com | January 10, 2011
Google can at least take comfort in the fact that after all these years nobody
else seems to have nailed the right TV-internet interface: truth be told, the
approaches that Google and the TV makers are pursuing aren't all that
different in terms of the basic design.
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Groupon to Advertise in Super Bowl Pregame
Marketing | January 10, 2011
"The next level of extending the brand is traditional offline media and
techniques to build the brand. If you look at the great iconic brands that
have been built on the internet, they all go through that transition, and I
think we"ll go through a similar progression."
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Comcast Cuts Cost of Entry-Level Cable Package 25
Percent
Philly.com | January 09, 2011
With the nation's unemployment rate relentlessly above 9 percent and cable
subscribers cutting the cord, Comcast Corp. has lowered the price of its
entry-level 50-channel TV-only package to $29.95 a month in the Philadelphia
area, a 25 percent drop from its previous $39.95 level.
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TV Makers Fumble Towards the Future: Smarter TVs
Reuters | January 09, 2011
Electronics makers are covering all bases as they rush headlong into a "smart"
TV market deemed the next stage of evolution, trying to figure out just what
will catch on with consumers using increasingly sophisticated displays in
living rooms.
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New TV Streamer Heralds the Age of Telefusion
Rapid TV News | January 09, 2011
The streamer, which has at its heart a mobile TV receiver from Siano, is
designed to enable broadcast mobile TV on any Wi-Fi-enabled device in
particular smartphones or the increasingly popular tablets, such as Apple"s
iPhone and iPad, Samsung Galaxy Tab, Motorola"s Droid and HTC"s Trophy.
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The Big Beast of Non-Fiction TV
Financial Times | January 09, 2011
The heart of Discovery"s business remains cable TV, which Mr Zaslav claims is
"as healthy as it has ever been", brushing off fears that economic hardships
and new competition for viewers" eyeballs are eroding its lucrative model.
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