World Junior Gold Medal Game Scores Big Ratings
Marketing | January 07, 2011
While it might not be pleasant to remember Wednesday night's disastrous game for the Canadian junior men's hockey team, it's worth trudging through miserable memories to find one Canadian winner: TSN.
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YouGov: Subway Tops Other Brands in Positive Buzz
Brandweek | January 07, 2011
Ford, the only automotive brand to make the top 20, increased more than 13 points, riding on highly praised vehicle lines and a well received TV campaign featuring Dirty Jobs star Mike Rowe. It's also the only Detroit carmaker that didn"t accept government bailout money.
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HD Star Performer for U.S. in 2010
Rapid TV News | January 07, 2011
Little evidence of cord-cutting, an inexorable rise in HD and weak future demand for 3D TV are among the stand out items in the latest State of The Media 2010: US Audiences and devices report from Nielsen.
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NatGeo Buys VOD AdTracker From Rentrak
Broadcasting & Cable | January 06, 2011
National Geographic Channel has signed on as the first client for Rentrak Corp.'s new AdEssentials service, which tracks and reports video-on-demand advertising performance.
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TV Giants Adapt to New Age
WARC | January 06, 2011
Verizon, TiVo and Time Warner Cable are among the companies adapting their approach to TV, in recognition of the changing industry landscape.
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Turner Worries that Web Overexposes Shows
Los Angeles Times | January 05, 2011
One of the concerns of making shows available on multiple platforms is that the rerun value and appeal to viewers will be diminished.
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Mobile500 Alliance Grows to 92% of U.S. TV Homes
Broadcasting & Cable | January 05, 2011
The Mobile500 Alliance along with Mobile Content Venture, another consortium of broadcasters, are both working to develop business models and alliances with content providers, networks, device manufacturers and technology suppliers to speed the development of mobile DTV services.
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Comcast to Offer Live Streaming on Tablets
Reuters | January 05, 2011
Comcast Corp plans to soon roll out a feature allowing its customers to watch real-time television shows, whether a crime drama or newscast, on tablet computers such as Apple Inc's iPad.
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Yahoo Zeroes In on Google's Turf With 'Connected TV' Play
Adweek | January 05, 2011
Yahoo is sending a message to major broadcast and cable networks when it comes to the Web/TV convergence: We are your friend.
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ESPN to Broadcast 3D 24/7
Rapid TV News | January 05, 2011
In the face of nagging doubts as to whether there will be enough compelling 3D content to make services worthwhile, ESPN has nailed its 3D colours firmly to the mast by announcing that it will now air content 24-hours a day.
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Cisco Unveils Platform for TV Everywhere
Rapid TV News | January 05, 2011
Cisco is aiming to enable a new architecture tailored to making video content available across any network or device, with the launch of the Videoscape platform. And not just video: the launch aims at nothing less than a total, immersive video-enabled communications, entertainment and lifestyle experience.
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With Midseason Comes a Shift in Rankings
Media Life | January 05, 2011
The midseason brings two major changes to the schedule that will mix up the broadcast networks rankings over the next few months.
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Measuring An Ad's Success Calls For More Than Just Metrics
MediaPost TV Blog | January 05, 2011
At a time when an important measure of an ad's effectiveness is how often those watching in time-shifted mode skip it, TiVo evaluates marketers producing the most DVR-proof spots.
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NAB Launches 'Future of TV' Site, Promotes TV Technologies
MediaPost Daily News | January 05, 2011
A new campaign pushing the glitzy new TV technologies is being targeted to consumers - courtesy of the National Association of Broadcasters - with a secondary emphasis touting free over-the-air television.
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Ace Metrix Names Samsung's 'Wonder-full' Best Ad
MediaPost Marketing Daily | January 05, 2011
Samsung's TV spot for its 3D LED TV is the highest-scoring ad of 2010, according to Ace Metrix, which rates ads based on their effectiveness.
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3D Not a Panacea for Bad Content
Rapid TV News | January 05, 2011
Many recent analyses of the 3D industry have emphasised just how crucial the availability of compelling 3D content is and in what may be worrying portent for TV orators investing in 3D services, a new study by BTIG Research has concluded that 3D is not a panacea for "awful movies" and despite early optimism, 3D has not given Hollywood the boost it was expected to provide to movie box office returns.
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U.S. Ad Recovery Strengthens
WARC | January 05, 2011
Television delivered a 10.5% surge from January to September, with traditional networks up 6.1%, a total reaching 9% regarding their cable counterparts, and 11.9% covering spot TV.
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Web and Other Options Are Shaking Up How We Watch TV
USA Today | January 04, 2010
There's still wide disagreement over how many people will take to web TV and how quickly they'll do so. Research firm SNL Kagan estimates that 16.5 million homes have a Web TV device and 2% use it to watch Hollywood TV shows and movies.
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Increased Content Availability to Boost 3D's Future
Rapid TV News | January 04, 2011
In releasing more details of its Quarterly TV Design and Features Report, industry analyst DisplaySearch has stated that the availability of 3D content will remain the greatest determinant of the value of 3D TVs to consumers and as a result its achievable premium in TV sets.
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NPD: People Want Internet-Connected TVs
MediaPost Marketing Daily | January 04, 2011
Despite all of the hype 3D television received over the past year, consumers are looking to a different technology to take their television viewing to a new level: Internet connectivity.
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TV Sales Climb, 3D Slower Adoption Rate
MediaPost Daily News | January 04, 2011
While some reports continue to predict uneven results for the sale of 3D TVs, global overall production of TV sets will continue to climb. Santa Clara, Calif.-based researcher DisplaySearch says there was a 17% hike in global total TV shipments in 2010 over 2009 to 247 million units - the best growth since flat-panel TVs were introduced.
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Moody's Sees Broadcast TV Safe for the Next Decade
TVBR.com | January 03, 2011
"Even with the advent of internet TV, the broadcast and cable networks that invest heavily in exclusive content rights to popular programming and sporting events that command high viewership ratings will be protected from online competition over the next 10 years."
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Manufacturers Turn to Smart TV After 3-D Disappoints
The Wall Street Journal | January 03, 2011
After 3-D TV failed to excite consumers last year, manufacturers are betting that following the app-laden path of smartphones and tablet computers will fatten up what have been ultraslim profit margins.
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Goodbye Empty Black Box, Hello Smart TV
TV Board | January 03, 2011
Smart TV is shaking up the sprawling television landscape, and making manufacturers relevant again for the first time since 1986. That's when GE bought and broke up RCA, the last company to both manufacture TVs and own a network (NBC), and - not coincidentally - the single most innovative company in television history.
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NHL Classic Scores In Primetime
Broadcasting & Cable | January 03, 2011
Postponed by rainy weather and pushed into NBC's primetime, the National Hockey League's Winter Classic on New Year's Day become the league's most-watched regular season game in 36 years.
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TV Viewing Continues to Edge Up
The New York Times | January 02, 2011
Americans watched more television than ever in 2010, according to the Nielsen Company. Total viewing of broadcast networks and basic cable channels rose about 1 percent for the year, to an average of 34 hours per person per week.
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After Two Slow Years, an Industry Rebound Begins
The New York Times | January 02, 2011
Television advertising, whether through integrated-brand campaigns like Microsoft's or otherwise, has been one of the bright spots as the advertising industry begins to recover from the devastating effects of the recession and marketers experiment with a variety of new ways to reach the audience.
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Oprah Winfrey's New Network: What the Critics Think
The Hollywood Reporter | January 02, 2011
"[The unveiling] was most striking for what it lacked: Nowhere in that opening gush of feel-good highlight reels, self-improvement plans, spiritual quests, aha! moments, celebrity master classes and people finding their truths and living their own best lives was there a snicker of malice or a hint of raillery."
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