Headlines Archive - Week of Feb 28, 2009

• Advertising a "Social Good"
  WARC | Mar 06, 2009
  According to communications minister Lord Carter, advertisers in the UK should recognise their importance as an "economic and social good" that helps provide funding and support to deliver content and material of cultural importance. - Read the whole story

• Online Behavioral Targeting Pioneer Turns to TV
  MediaPostPublications | Mar 05, 2009
  Dave Morgan, one of the pioneers of so-called "behavioral targeting" in online media, has shifted his focus to Madison Avenue's 800-pound gorilla, television. - Read the whole story

• Viacom May Charge to View Shows Online
  MediaPostPublications | Mar 05, 2009
  At least two major programmers are warming to a system that would take some of their online content and place it behind barriers. - Read the whole story

• Rapid Growth Predicted for Mobile TV Industry
  MediaPostPublications | Mar 04, 2009
  The mobile TV industry expects to rapidly grow this year and for the next five years largely due to more free, ad-supported content. - Read the whole story

• Optimism Returning to Housing Market, RBC Survey Finds
  Globe and Mail | Mar 04, 2009
  Confidence appears to be seeping back into the housing market, with a majority of Canadians saying it's a good time to buy, according to the Royal Bank of Canada's annual homeownership survey. - Read the whole story

• Moonves: CBS May Sell Fewer Ads
  MediaPostPublications | Mar 04, 2009
  

  In this recessionary economy, expect fewer overall TV upfront advertising dollars, says CBS' CEO Les Moonves, but higher program pricing increases--at least at CBS. - Read the whole story

• Study: Gen Y Notices Social Net Ads, but Claim Irrelevance
  MediaPostPublications | Mar 04, 2009
  The vast majority of young consumers -- 84% -- do notice ads on social networks. The bad news for advertisers, however, is that just 19% find the ads relevant, according to a new study. - Read the whole story

• Rainbow Amps Up Interactive Ads
  MediaPostPublications | Mar 04, 2009
  With a difficult upfront advertising market on the horizon, Rainbow Media's cable networks will amp up its offerings for TV advertisers, including, for the first time, new interactive advertising products on a limited basis. - Read the whole story

• Huge Finale for ABC's 'The Bachelor'
  Media Life | Mar 03, 2009
  For once, ABC wasn't exaggerating when it dubbed last night's final rose ceremony the most unbelievable "Bachelor" finale yet. And the audience seemed to agree. - Read the whole story

• Cable Companies Target Commercials to Audience
  New York Times | Mar 03, 2009
  The advertiser's dream of sending a particular commercial to a specific consumer is one step closer to reality as Cablevision Systems plans to announce the largest project yet using targeted advertising on television. - Read the whole story

• Mobile TV Next Killer App, Says NSR Mobile TV Study
  Broadcast Engineering | Mar 03, 2009
  In what it bills as the "most complete 360-degree analysis of convergence trends influencing the MoTV business," research firm NSR draws a complex picture of mobile TV and mobile video as challenging in ways that don't easily adapt to business lessons transferable from past models. - Read the whole story

• Liked the Show? Maybe It Was the Commercials
  New York Times | Mar 03, 2009
  In two new studies, researchers who study consumer behavior argue that interrupting an experience, whether dreary or pleasant, can make it significantly more intense. - Read the whole story

• Ask.com Uses TV Crawl to Capture Attention of Viewers
  Advertising Age | Mar 02, 2009
  Advertising Age reports search engine Ask.com recently started an ad campaign that relies mostly on "crawls" that show up in the lower part of the screen during selected cable programs. - Read the whole story

• KVVU Rewards Build Ratings, Revenue
  TVNewsday | Mar 02, 2009
  Meredith's KVVU in Las Vegas (DMA 42) was looking to boost ratings and sales over the long haul. So they turned to a more robust solution: the Fox5 Rewards Program. You might call it a watch to win-win-win promotion - the winners being the viewers, the advertisers and KVVU. - Read the whole story

• Prime-Time TV Isn't Prime Anymore
  BusinessWeek | Mar 02, 2009
  Late-night network shows such as Conan O'Brien and Nightline are outdoing the likes of CSI, and advertisers are taking notice. - Read the whole story

• Bewkes Plans to Put All Cable Programming on the Web -- But Not for Free
  Advertising Age | Mar 02, 2009
  Advertising Age reports that Jeff Bewkes, Time Warner CEO, has a plan to put all cable programming on the web in places such as Hulu, MySpace, Yahoo TV, or even YouTube. - Read the whole story

• Product Placements, Deftly Woven Into the Story Line
  New York Times | Mar 01, 2009
  On "Harlem Heights," a new reality show on BET, the young and hip stars swish Listerine, treat their allergies with Zyrtec, and sweeten their coffee with Splenda. - Read the whole story

• Internet Television Moves to Center Stage
  TVWeek | Mar 01, 2009
  Since online video is one of the few advertising mediums expected to grow this year, it will be a closely watched marketing category. - Read the whole story

• Race Becomes More Central to TV Advertising
  msn.com | Mar 01, 2009
  Ever see an inner-city schoolyard filled with white, Asian and black teens shooting hoops? Or middle-aged white and Latino men swigging beer and watching the Super Bowl on their black neighbor's couch? Or Asians and Latinos dancing the night away in a hip-hop club? - Read the whole story