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Ad Market Starting to Stabilize After 'Brutal Year'
WARC | March 05, 2010
Growth should return in the second quarter for the first time in 18 months, with global adspend set to increase by 0.8% this year, compared with a drop of 6.6% last year.
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Dish May Have To Shut Down 8M DVRs After TiVo Legal Loss
Multichannel News | March 04, 2010
Dish Network may be forced to disable as many as 8 million of its DVRs within a month, after the satellite TV operator lost an appeals court decision Thursday in its years-long battle with TiVo. Moreover, Dish could even lose the ability to offer a DVR altogether.
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U.S. Advertisers Look to Product Placement
WARC | March 04, 2010
KFC, General Mills and T-Mobile are among a growing number of advertisers using product placement to connect with their target audience in the U.S.
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TiVo Unveils Set-Top Box For Video From TV, Web
Reuters.com | March 04, 2010
TiVo has introduced a television set-top box that simplifies finding videos from Web outlets like Netflix and YouTube in addition to local program listings, but the device may not spark a rush of new subscribers to TiVo.
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Media Trends: Web-To-TV Gains Popularity
MediaPost Daily News | March 04, 2010
New research indicates that the long-held promise of TV/internet convergence is gaining traction, albeit slowly.
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TV Advertisements for Best Picture Oscar Nominees Show Varying Degrees of Effectiveness According to TiVo
CNNMoney.com | March 04, 2010
"While the results of this data aren't intended to predict this year's winner, they do clearly demonstrate the effectiveness of the advertisements to pique interest."
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The Five Best Movies About TV
TV.com | March 04, 2010
The movie business shamelessly stripmines television for ideas, and certainly appreciates TV"s promotional power, too. After all, the point of cranking up the number of Best Picture nominees from five to ten for this year's Academy Awards was a way to amp up the excitement for this Sunday's Oscar broadcast.
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Gold Medal Game Sets Ratings Record
Marketing | March 02, 2010
As Canadians danced in the streets Sunday night, executives at Canada's Olympic Broadcast Media Consortium were likely doing a dance of their own Monday with news that the game was the most-watched Canadian television broadcast ever.
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3-D TV: Cost, Glasses Barriers To Purchase
MediaPost Marketing Daily | March 02, 2010
"3-D TV is going to drive interest and store traffic. And like HD, it's something you're going to need to see in person. That's good news for retailers and companies for whom flat-panel TVs had become a commodity."
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TVB U.S. Pushes Medium's Power
MediaPost Daily News | March 02, 2010
The trade group for local broadcasters is looking to member stations to air spots promoting local TV as an ad medium. Its four ads - touting broadcast TV's reach, cost-effectiveness, etc. - are expected to begin airing in March.
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Pew: Internet Surpasses Newspapers, Radio for News
Washington Post | March 01, 2010
The Pew's extensive report "Understanding the Participatory News Consumer" dives deep into the media habits of people, who have significantly altered the way they get and share information because of the Internet.
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Olympics' Media Strategy a Win, Execs Say
Media in Canada | March 01, 2010
As coast-to-coast parties exploded in the streets last night after Canada's epic gold-medal hockey win, there remained little doubt that the Olympics have been a hit with Canadians across the country. In fact, a survey released today from interactive design and digital agency Delvinia's Asking Canadians panel indicated that 72.5% of Canadians believe the coverage of the Games was executed well.
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$20 Million Windfall for Pakistani TV
The National | March 01, 2010
A US-funded project to develop educational television programming for Pakistani children has set the broadcast industry alight with an offer of enough funding to build and operate a world-class satellite channel.
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Oscar Telecast Cleans Up in Ad Category
AdWeek | March 01, 2010
With less than a week to go before Hollywood fetes itself with a red carpet and gold statuettes, ABC's ad sales team has cause to throw a celebration of its own, as the network's Academy Awards broadcast is all but sold out.
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That's Advertainment!
Brandweek | February 28, 2010
Rather than just featuring a product in the background, advertisers and networks are making sure viewers won't miss the integration by simultaneously running commercials and, at times, giving a brand a starring role.
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