Headlines Archive - Week of Feb 21, 2009

• Oscar Proves Profitable For ABC
  MediaPostPublications | Feb 27, 2009
  ABC may have found at least a partial buffer against declining prices in the Oscar telecast: increasing the number of minutes sold to the highest level since 2004. - Read the whole story

• 'Newsday' Whacks Cablevision's Bottom Line, TV Delivers
  MediaPostPublications | Feb 27, 2009
  Cablevision System Corp. took a sizable hit in the fourth quarter, mostly due to troubling print advertising business with Long Island, NY publication Newsday. - Read the whole story

• Snuggie Rode Silly Ads To Stardom Over Rivals
  New York Times | Feb 26, 2009
  One of the most memorable, and parodied, of current infomercials is for the Snuggie, a blanket with sleeves whose users resemble converts to a cozy cult. - Read the whole story

• Ratings: Obama Address Draws 52.3 Million Viewers
  Broadcasting & Cable | Feb 25, 2009
  President Barack Obama's first address to a joint session of Congress, similar to a State of the Union address, was carried live by ten national TV networks and drew 52.3 million viewers, according to Nielsen ratings. - Read the whole story

• Nielsen Says TV Viewing In U.S. Reaches "New Heights"
  CARTT | Feb 25, 2009
  The average American is watching more than 151 hours of television per month, an all-time high, says a new report from The Nielsen Company. - Read the whole story

• ARF: TV Ads Are Still Effective, If Not More
  Brandweek | Feb 25, 2009
  An analysis of 388 case histories from seven different research agencies found that TV is not only as effective as ever - it is possibly even increasing. - Read the whole story

• LifeLock Uses 'Celebrity Apprentice' To Rev Marketing
  MediaPostPublications | Feb 24, 2009
  Mark Burnett's "The Apprentice" got a shot in the arm last season and delivered higher ratings to NBC. The catch -- the inclusion of celebrities under the title "Celebrity Apprentice." - Read the whole story

• US TV Viewing Time Hits New High
  WARC | Feb 24, 2009
  Americans spent a record average of five hours a day watching TV in the last quarter of 2008, according to figures from Nielsen. - Read the whole story

• Evidence Suggests TV Working Better Than Ever
  Advertising Age | Feb 23, 2009
  A funny thing is emerging from the smoldering ruins of what may be the ugliest quarter TV has ever encountered financially: a growing body of evidence which suggests not only that TV advertising still works, but that it may be working better than ever. - Read the whole story

• Some Economists Say Recovery In Sight
  Marketing | Feb 23, 2009
  The economic picture across Canada keeps darkening, but at least some economists see a faint ray of light on the horizon. - Read the whole story

• Oscar Audience Increases 13% From Year Ago, ABC Says
  Bloomberg.com | Feb 23, 2009
  ABC's telecast of the Academy Awards last night drew 13 percent more viewers than last year's show, the network said, citing Nielsen Co. data. - Read the whole story

• Nielsen: Video Viewing Up Across Three Screens
  MediaPostPublications | Feb 23, 2009
  The appetite for video continued to grow in the fourth quarter as U.S. consumers watched more programming across television, the Internet and mobile devices than the prior quarter, according to Nielsen's latest A2/M2 Three Screen report. - Read the whole story

• Oscar Ratings On The Rise
  Variety | Feb 23, 2009
  Powered by strong showings in the country's biggest markets, the 81st annual Academy Awards telecast on ABC produced improved ratings Sunday night -- rising by about 6% in Nielsen's metered-market overnights vs. last year's record low. - Read the whole story