Showtime, Verizon Team For Interactive TV
MediaPost Daily News | February 26, 2010
Showtime Networks and Verizon have teamed to give sports fans a more engaged TV experience. Together, they have launched the first nationwide, HD interactive television application: Showtime's new sports interactive feature.
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More UK Advertisers Embracing Co-creation
WARC | February 26, 2010
An increasing number of advertisers are looking to UK consumers to generate ideas for their innovation and communications programs.
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ESPN to Launch 3D Network
MediaPost Daily News | February 26, 2010
ESPN promises to launch a 3D network in time to carry the World Cup games this summer in South Africa. The company said it will use a Florida facility for 3D research going forward.
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Olympic Sponsors Strike Gold
Toronto Star | February 25, 2010
While it's too early to say who will bring home the bulk of the corporate medals, experts say most companies that gambled on the Games are now poised for a payoff.
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Becel to Debut The Heart at Oscars
Media in Canada | February 25, 2010
It's not often that Canadians get hype commercials of their own for big simulcast events such as the Academy Awards, but that will be the case March 7 when Unilever brand Becel debuts its short film, The Heart, during the broadcast.
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TV Drives Online Sales and Audience Expansion
Shoot Online | February 25, 2010
In 2Q 2009, watching TV in the home accounted for 77% of screen time among consumers age 2+, up 1.5% year-over-year. Rather than cannibalize television viewing, emerging video platforms, such as broadband and mobile TV, are complimentary, acting as audience multipliers.
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Cablevision Launches Web-To-TV Service
MediaPost Daily News | February 25, 2010
Long Island, NY-based Cablevision Systems has announced a new wireless digital service that will seamlessly connect its consumers' computers to their TVs. Using the company digital network, the multiple system cable operator says a consumer will be able to transmit any content in real-time to their big-screen TVs.
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IOC Says Half the World Will Watch Vancouver Games
Marketing | February 24, 2010
Timo Lumme, managing director of International Olympic Committee TV, said by the time the games are over, some 3.5 billion people"about half the world's population"will have watched some coverage of Vancouver's Games.
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Get Ready to Pay for Online TV
CNNMoney.com | February 24, 2010
"Every piece of content that is commoditized by nature has to be free," said Ran Harnevo, chief executive of 5min Media, an independent digital media group. "On the other hand, if everything were free, you would lose the production value of good shows. So people will have to pay for content that's not commoditized."
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Water-Cooler Effect: Internet Can Be TV"s Friend
The New York Times | February 23, 2010
Remember when the Internet was supposed to kill off television? That hasn"t been the case lately, judging by the record television ratings for big-ticket events.
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Mercury Media Releases "The Power of Television"
Business Wire | February 23, 2010
"Television advertising is not dying. Rather than fragmenting the marketplace, emerging video platforms like broadband and mobile TV are acting as audience multipliers."
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TV Ratings Soar for Canada-U.S. Game
The New York Times | February 23, 2010
MSNBC"s audience for Sunday"s United States-Canada preliminary-round game Olympic men"s hockey game, 8.22 million viewers, was the second highest in the history of that network, only slightly behind its ratings on election night in 2008, when 8.23 million watched.
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Even Without Tiger, Golf is Good Business
Marketing | February 23, 2010
"We're all looking forward to him coming back, but until then we're doing perfectly fine," said CBS Sports president Sean McManus.
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Cablevision Cooks Up Pillsbury VOD
MediaPost Daily News | February 23, 2010
Cablevision's Rainbow unit said it will soon give the Pillsbury Doughboy his own video-on-demand outlet. The branded channel for Pillsbury products will include some longer-form programming as well as other interactive TV features.
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CBS Research Chief's Theory: TV Still a Big Bang
Broadcasting & Cable | February 22, 2010
CBS Corp. Chief Research Officer David Poltrack is on a mission to correct misapprehensions that TV is any less effective than it's ever been, or the assumption that marketers are dropping it in favour of other media.
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IAB Unveils "An Interactive Television Advertising Overview"
Business Wire | February 22, 2010
"Interactive television turns passive TV-watching into yet another engaging digital media experience that marketers can make a part of their advertising mix," said Randall Rothenberg, President and CEO of the IAB.
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Americans Miss CBC Olympics Coverage
Toronto Star | February 22, 2010
"I know we've been lucky to have options of how we watched the Olympics. Maybe we got spoiled. We're now finding out how the Olympics looks to the rest of the country who can't watch Canadian TV. Once you've had that choice, it makes it really hard to go back to just having NBC."
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Networks Wary of Apple's Push to Cut Show Prices
New York Times | February 22, 2010
But the networks do not want to ignore the 125 million customers with credit cards who have iTunes accounts, either.
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Advanced Ads: 3 Reasons Why The Wait Is Over
Multichannel News | February 20, 2010
A nagging chicken-and-egg problem has held back advanced TV advertising, which promises richly interactive and highly targeted capabilities combined with the massive reach of television.
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