Researcher Sees Good News For TV
Television Business Report | February 18, 2010
Parks Associates research firm expects that an advertising turnaround for traditional broadcast television will take place this year " and that its long-term future looks good as well, as it begins to adopt digital technology to add targeted interactive options to clients.
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Record Viewing Figures Shows TV Remains in Good Health
Marketing Week | February 17, 2010
Surely now at last all those who maintain that broadcast television is dead or dying and that channels have just about had it, should engage their brains before they open their mouths.
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Online Brands Increase TV Ad Spend
UTalkMarketing.com | February 17, 2010
TV advertising now accounts for 71.5% of online brands" measured advertising investment, according to data from Nielsen Media Research.
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HBO Rolls Out its TV Everywhere Service
NewTeeVee.com | February 17, 2010
Cable programmer HBO has launched its own TV Everywhere portal, enabling paying subscribers to its cable channels to watch on-demand movies and TV episodes online.
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Baltimore Addressable Ad Trial Shows Efficiency, Improved Relevance
Broadcasting & Cable | February 17, 2010
Information from anonymous set-top box data from the 60,000 households found that, overall, homes receiving addressable advertising tuned away 32% less of the time than homes receiving non-addressable advertising.
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NBC: Ads During Olympics Beat Those on Regular TV
Advertising Age | February 16, 2010
Ads from auto advertisers, financial-services firms, movie studios and retailers during the Olympics are having more impact on viewer behaviour than commercials airing in more typical TV programming, NBC said, citing data from Nielsen IAG, which measures likability and recall of ads, programs and product placements.
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NBC Rallies Reseach Team to Measure How People 'Consume' the Olympics
The Wall Street Journal | February 16, 2010
With an estimated 185 million unique viewers over a 17-day period, the Olympic Games provide a special audience microcosm, and one that NBC believes will be particularly useful for measuring new-media consumption habits and trends.
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Forecast Sees Improvement For All Media in 2010
RBR.com | February 15, 2010
"While ad-supported media faces a few longer-term structural questions given the impact of digital technology on ad pricing, we believe there is a transformative "Wal-mart effect" taking place in media that structurally favors national advertising, as the impact of scale disparity in corporate America has a gradual structural impact on multinationals" advertising & amrketing strategies."
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Pioneering Scheme Offers Better TV Ad Metrics
WARC | February 15, 2010
Advertisers in the US may soon be able to measure the ratings for individual TV spots, as part of a pioneering initiative involving the Association of National Advertisers and The Nielsen Company.
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Live TV's Alive as Ever, Boosted by Social Media
AdAge | February 15, 2010
In the past year, live events have seen significant ratings increases, thanks in large part to social media. The rise of Twitter and other online blogs and networks has only amplified TV programming basics, turning awards shows, sporting events and season finales into multiplatform media experiences.
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Local TV for Devices on the Move
The New York Times | February 14, 2010
Beginning in April, eight television stations in Washington, D.C., will broadcast a signal for a new class of devices that can show programming, even in a car at high speed.
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DTH Companies See Big Money in Ad Innovation
Business Standard | February 13, 2010
Companies have different models in place. Tata Sky, according to its CMO, Vikram Mehra, has the default, power-on channel available for advertising, besides the interactive application platform, where advertisers can associate as content providers, thereby getting their branding on the channel.
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