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3DTV Will Stick This Time, Panellists Say
Cartt.ca | February 18, 2011
Even if today's content viewers don't catch on to the 3D fad, tomorrow's will, since virtually every animated feature is now done in 3D and young people are growing up expecting to see three dimensions.
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Mobile Platforms are Changing TV Viewing but Funding Challenges Hurt
Cartt.ca | February 18, 2011
Despite the apparent changes to consumers' mobile video viewing behaviour and the potential to leverage these changes to monetize new viewer habits, challenges still remain, particularly as it relates to financing and funding.
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Cricket World Cup Inspires TV and Content Deals
Rapid TV News | February 18, 2011
"We expect the market during the World Cup season to be approximately 600,000 unit sales in India, we are targeting 250,000 unit sales," Masaru Tamagawa, managing director at Sony India says. The company is reportedly investing 1 billion rupees in Bravia during the tournament, and has enlisted India"s cricket captain M S Doni to endorse the product line.
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One Billion Smart TVs by 2015
Rapid TV News | February 18, 2011
In all, In-Stat predicts that such smart TVs and Blu-ray players that support online apps will constitute over 50% of a billion web-enabled, stationary CE devices in operation worldwide in 2015.
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CBS Registers 11% Rev Gains, Retrans To $250M By '13
MediaPost Daily News | February 18, 2011
Improvement in TV show licenses revenue and continued gains in ad sales helped to lift CBS Corp. to big financial gains in its fourth-quarter reporting period.
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Virgin Media Eyes Lead in Internet TV Race
Financial Times | February 17, 2011
Virgin Media, which launched its next-generation television service, Virgin Media TiVo, in the U.K. in December, will ramp up distribution to customers in 2011 as it seeks to gain an early lead bringing internet-connected TV to UK living rooms.
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Digital Video Ads In Premium TV Earn Most Attention
MediaPost Daily News | February 17, 2011
A new study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer - typically in premium TV shows - at 81%. Shorter, professionally produced videos - 5 minutes to 20 minutes long - only get a 62% completion rate.
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U.S. Broadcast Auction Set to Net Over $33bn
Rapid TV News | February 17, 2011
The forthcoming auction of 120 MHz of underutilised broadcast TV spectrum in the US looks set to provide a huge windfall for the US Treasury, more than $33 billion.
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CBS Boosted by Local Advertising
Financial Times | February 17, 2011
"TV has a tremendous amount of momentum and advertising dollars are coming in the door," said Anthony DiClemente of Barclay's Capital.
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Is TV Everywhere Working For Comcast?
NewTeeVee | February 16, 2011
While bundled subscribers are stickier than those on standalone pay TV plans, there could be another reason that Comcast subs are sticking around: They might finally be starting to see value in its TV Everywhere rollout.
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The Brits Do Product Placement Differently
guardian.co.uk | February 16, 20100
Ofcom, the media regulator, published a set of rules that will govern how products can be promoted as part of a revised broadcasting code following a consultation with the industry. Ofcom's new rules "will enable commercial broadcasters to access new sources of revenue, whilst providing protection for audiences."
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LG Targets 5 Million 3D TV Sales for 3D Leadership
Rapid TV News | February 16, 2011
Such sales would represent around a fifth of sales and LG's sets will use a new 3D technology film patterned retarder (FPR) which it is hoped by the firm will address nagging issues regarding image quality that have to date been associated with its sets.
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U.S. Marketing Spend to Rise
WARC | February 16, 2011
Traditional media expenditure is set to expand 2.4%, while the resources behind introducing new products grow 8.2% and spending on brand-building jumps 9.1%, the same total as customer relationship management.
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Panelists Tout Addressable Ads As Industry's "Holy Grail'
Broadcasting & Cable | February 16, 2011
While the "holy grail" of advertising, addressable television, may be years off from becoming mainstream, it seems 2011 is going to be the year of the interactive ad.
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SMGx Execs Eye 100% Addressable Ad Universe By Decade's End
Broadcasting & Cable | February 16, 2011
Likening the industry push to the space race of the 1950s and 1960s, SMGx executives called for a major acceleration of addressable advertising by decade's end.
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Rovi Deal Lets TV Viewers Buy Retail Via Remote
MediaPost Daily News | February 16, 2011
Rovi Corporation, the big electronic program guide company, and Delivery Agent, a longtime seller of TV related merchandise, have just made a deal where consumers can use their remotes to buy products when using their program guides.
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Shaw's New CEO Gives Conventional TV a Vote of Confidence
Cartt.ca | February 15, 2011
"We believe that the most efficient way to reach consumers, influence customer buying decisions and build a competitive edge in the marketplace is advertising on conventional and specialty channels."
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Journal Broadcast Revenue Up 22%
Broadcasting & Cable | February 15, 2011
Journal Communications reported fourth quarter 2010 television station revenue of $37.4 million, a 32.1% increase over the same quarter a year before. For the full year, broadcasting revenue increased 13.3% to $194.4 million. Revenue from television stations for the full year increased 18.7% to $125.1 million.
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Majority of UK Viewers Interested in Multi-Screen Video
Rapid TV News | February 15, 2011
A study of UK mobile video subscribers has found that 58% have an interest in multi-screen services that let them watch a programme on one device and then switch to watching it on another.
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LG Launches First 3D Video Smartphone
Rapid TV News | February 15, 2011
In arguably the key product launch of Mobile World Congress 2011, LG has launched what it claims is the world"s first 3D smartphone.
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Search Me: TV Nets Miss Chance To Connect With Viewers
MediaPost Online Media Daily | February 14, 2011
Patterns in search volume suggest traditional TV broadcasters are missing an opportunity to connect with viewers online. That's according to a white paper from Google analyzing the behavior of viewers and the patterns in online use: before, during and after TV shows air.
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Needham: Nielsen Still Gold, Stock Could Rise 30%
MediaPost Daily News | February 14, 2011
Nielsen's share price is projected to increase about 30% over the next year, partly because the company "essentially holds a monopoly position" in TV measurement and has "enormous barriers to entry" in its field, according to a Wall Street analyst.
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CIMM Kicks Off 3-Screen Usage, Ad Metrics
MediaPost Daily News | February 14, 2011
The Coalition for Innovative Media Measurement, the group of advertisers, agencies and networks looking to upgrade media measurement, is launching two tests about how best to track multiscreen usage for a particular individual.
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Adspend Rises in Germany
WARC | February 14, 2011
Advertising expenditure levels are continuing to rise in Germany, signalling the market's recovery from the recession ... Television enjoyed a 4.9% expansion.
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Discovery Reports 7% Rev Gain
MediaPost Online Media Daily | February 14, 2011
Overall, Discovery Communications continued to have strong financial results for its fourth quarter. The period witnessed a 7% gain to $1.01 billion in worldwide revenue, with a 9% hike in U.S. results to $612 million.
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Current TV Plans to Widen its Web
Financial Times | February 13, 2011
"The conversation of democracy in America has fallen on hard times," says Al Gore, the chairman of Current and former US vice-president. "A fact-based, reason-based passionate discourse is needed now more than ever."
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