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Fox TV's Gamble: Fewer Ads in a Break, but Costing More
New York Times | Feb 12, 2009
"Fringe," which had its premiere in September, was the first test of Fox's fewer-commercials strategy, which the network calls "Remote-Free TV." Each episode of "Fringe" includes about 10 minutes of commercials, four to six minutes fewer than the typical hourlong show. - Read the whole story
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GroupM, Nielsen to Track TV Spots In-Flight
MediaPostPublications | Feb 11, 2009
In a move that could set off a new competitive arms race on Madison Avenue, WPP's GroupM unit has struck a deal with Nielsen Co. for a new "real-time" commercial tracking system that will put competitive advertising analysis on a hair trigger. - Read the whole story
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Online TV Viewing on the Rise, Says New Study
Media In Canada | Feb 11, 2009
Momentum for online TV viewing is growing in Canada, according to research-based consulting firm SRG's latest Fast Forward Quarterly which based its findings on 1,000 online consumers in November last year, as part of ongoing tracking of the evolution of digital lifestyles in the country. - Read the whole story
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With Hulu, Older Audiences Lead the Way
Wall Street Journal | Feb 10, 2009
When you look at the audience of well-known Web 2.0 properties like YouTube, Facebook, MySpace or Twitter, their rapid adoption was fueled by 18- to 24-year-olds. This was not the case with Hulu.com. - Read the whole story
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TVO Live on YouTube
Mediacaster | Feb 09, 2009
TVO, Ontario's public educational media organization and YouTube, the leading online video community, have launched their new website partnership, putting branded TVO content online for millions of users to see and share. - Read the whole story
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