Walmart And P&G Team To Produce TV Movie
MediaPost Marketing Daily | February 12, 2010
Spurred by research that consumers are more responsive to brands advertised in family-friendly programming, Procter & Gamble and Walmart say they are teaming up to produce "Secrets of The Mountain," a movie set to debut on NBC in April.
Read the whole story...
Olympic Broadcast Consortium to Deliver Daily Audience Results
Marketing | February 12, 2010
Canada's Olympic Broadcast Media Consortium is giving its clients a daily update on audience numbers " for TV, radio, online and newspaper"during the Games with its Canadian Unique Multimedia Engagement (CUME) index.
Read the whole story...
Site Specific: Nielsen, ANA Test New Individual TV Ratings
MediaPost Daily News | February 12, 2010
According to a joint release from the Association of National Advertisers' Television Advertising Committee and The Nielsen Company: "There is now a potential path for providing individual commercial ratings."
Read the whole story...
Apple is in TV Pricing Talks
The Wall Street Journal | February 11, 2010
Apple Inc. is in discussions with television networks to lower the price of downloaded TV shows when the company begins selling its new iPad tablet computer, people familiar with the talks said.
Read the whole story...
Brand Specific Commercial Ratings on Horizon
Broadcasting & Cable | February 11, 2010
The Association of National Advertisers and Nielsen said that their tests on brand specific commercial ratings could soon make them a reality. The industry currently uses commercial ratings known as C3, which are based on an average rating of commercials across an individual break.
Read the whole story...
Canwest Charts Difference Between TV 'Viewing' and Paying Attention
Marketing | February 11, 2010
According to a new Canwest Broadcasting and Solutions Research Group (SRG) report on women's TV viewing habits of specialty channels, there is a disconnect between the measurement of channels watched, the ones to which attention was actually paid and, most importantly for marketers, the channels on which viewers were most receptive to advertising.
Read the whole story...
China's Ad Spending Hits $120 Billion
AdWeek | February 11, 2010
Advertising spending in China jumped 19 percent to approximately $120 billion in 2009 based on current exchange rates. TV took the lead with a 20 percent increase, supported by big-spending toiletries companies such as Procter & Gamble, Unilever and L'Oreal.
Read the whole story...
Doritos Spot Sets Record, Most-Watched Ever
MediaPost Daily News | February 10, 2010
The Nielsen Company now says the Doritos commercial featuring two men attacked in a gym for stealing someone else's Doritos was seen by an estimated 116.2 million viewers, which makes it the most-watched TV commercial of all time.
Read the whole story...
Broadcast Sites Grab Millions, NBC Emerges No. 1
MediaPost Daily News | February 10, 2010
Its traditional TV platform might need some work, but among all TV networks' individual Web sites, the NBC brand name comes out on top for 2009.
Read the whole story...
TV Unit's Strength Boosts Disney's Q1 Revenue
AdWeek | February 10, 2010
Disney made it a trifecta, reporting better-than-expected quarterly financial results... while cost-cutting at the film studio and good domestic home entertainment numbers helped, Disney owes its success mostly to television, a unit that CEO Bob Iger would like to wring more cash out of by way of ABC retransmission fees.
Read the whole story...
Five Reasons Why Time Warner Cable Had to Pay Fox
MediaBizBloggers | February 09, 2010
Most of the biggest hits in television are built by the unmatched exposure they get on the broadcast networks, and those hits (e.g., American Idol, CSI, etc.) drive the entire television ecosystem.
Read the whole story"
ANA: Fewer Foresee Death Of TV Spot In Decade
MediaPost Marketing Daily | February 09, 2010
"It's still the best away to reach a mass audience," Bill Duggan, an EVP at the ANA, says. "The survey says there have been reductions to [TV] allocations, but there are still some opportunities. And some threats."
Read the whole story...
Advertising Rates Set to Rise in BRIC Countries
WARC | February 09, 2010
Brazil, Russia, India and China will all see media prices increase this year, as advertisers continue to heighten their interest in these markets.
Read the whole story...
Super Bowl Most Watched Program in Canada and US
Broadcaster | February 09, 2010
Super Bowl XLIV was the most-watched Super Bowl ever with a record audience of 6.7 million viewers in Canada. The game was watched by more than 106 million people in the U.S., surpassing the ratings for the 1983 finale of "M-A-S-H" to become the most-watched program in U.S. television history.
Read the whole story...
Super Bowl TV Advertisers See Online Gains
AdWeek | February 08, 2010
Advertisers that bought spots in this year's Super Bowl saw a sharp spike in online references relating directly to their brands...Of the 38 brands that ran ads during the game, 75 percent saw the number of blog posts about them double, compared with the average for Sunday evenings over the past six months.
Read the whole story...
Power to the People! Doritos User Generated Ads Score Big Again, Crowned #1 Spot According to TiVo
CNNMoney.com | February 08, 2010
Nine of ten most engaging commercials aired in first-half of the game, proving once again that when the action increases, the audience is glued to game.
Read the whole story...
Super Bowl XLIV Features Record Amount of Advertising
AdWeek | February 08, 2010
Super Bowl XLIV featured a record-setting amount of network commercial time, according to a report issued by Kantar Media. There were 41 paid advertisers in the game that aired a total of 66 different messages.
Read the whole story...
CTC Hopes Media Outreach Will Bring Olympic Afterglow
Marketing | February 08, 2010
This month, more than three billion people from all over the world will have their eyes focused squarely on Vancouver and the rest of Canada. The Canadian Tourism Commission is banking that these viewers will be so enamored by the scenery and culture that they will flock to Canada long after the Games have moved on.
Read the whole story...
Snickers 'Celebrity Sack' Tops 'USA Today' Ad Meter
AdWeek | February 08, 2010
A Snickers commercial featuring '70s sitcom stars Betty White and Abe Vigoda topped the influential USA Today Super Bowl Ad Meter. Though there are many rankings and gauges for spots that run in the game, the Ad Meter is one of the most closely watched, particularly by clients seeking a quick read on the popularity of their SB efforts.
Read the whole story...
Online Video One Step Closer to TV-Sized Ad Loads
AdAge | February 08, 2010
Starting this fall, Nielsen intends to start making available data that take into account viewing of commercials that run in a particular show, no matter whether they are seen online or on TV.
Read the whole story...
Five Things That Transform TV
The Economic Times | February 07, 2010
Features like intelligent illumination, gesture and touch-based interactive response, internet integration and flexible display will soon be part of TV sets. Here are five things that will radicalize TV, as we have known it.
Read the whole story...
|