MyNetwork TV Gets Renewal
Broadcasting & Cable | February 11, 2011
After a shaky start and three format changes, MyNetwork TV can finally relax: Station groups, including the ten Fox-owned stations, have renewed the programming service for three more years.
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Oscars Command Pricier Ad Market
MediaPost Daily News | February 11, 2011
ABC has benefited from a strong TV ad market and has sold out its "83rd Annual Academy Awards" with higher prices than a year ago.
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Scripps' Lifestyle Media Strong: Cable Nets Up 7%
MediaPost Daily News | February 11, 2011
Scripps said its advertising revenue rose 6.8% to $281 million at its cable channels and websites in its Lifestyle Media group. Better results occurred from the group's affiliate fees, and from cable and satellite TV, climbing 16% to $81.3 million.
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Chevy Super Bowl Most-Watched Commercial of All Time
Broadcaster | February 10, 2011
According to Nielson, 119,628,000 viewers in the U.S. saw Sunday's Chevy commercial, which features a woman racing a Chevrolet Camaro through a desert, city streets and flying out of a parking garage.
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NBC To Seek Increase In Super Bowl Ad Price
Broadcasting & Cable | February 10, 2011
"Obviously with the ratings and what it's done, we're going to push price," said Marianne Gambelli, president for network ad sales at NBC. "Where it goes, I'm not exactly sure yet, but we've got a lot of conversations going on, we have a lot of activity and there's a lot of demand for it."
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ANA Pushes For True Commercial Ratings
MediaPost TV Blog | February 10, 2011
The Association of National Advertisers is continuing its 4-year-old push to bring true commercial ratings - or "brand-specific" ad measurement - to the market. That spun forward Thursday as ANA chief Bob Liodice cited progress, saying the necessary technology for Nielsen to offer the individual-spot ratings should be in place by year's-end.
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Satellite Video Services to be Worth $27 Billion by 2020
Rapid TV News | February 10, 2011
According to satellite consulting and analyst firm Euroconsult this figure includes revenues from TV channels and contribution services for permanent and occasional use and would represent an $11.2 billion rise on what was amassed in 2010 when an estimated 25,000 TV signals were transmitted by satellite.
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Regulators Take Wrong Path on Comcast-NBC
Financial Times | February 10, 2011
On January 18 as expected, the Federal Communications Commission approved a huge deal that let the Comcast Corporation acquire NBC from the General Electric Company. This deal has been attacked by various consumer advocates as a "Comcastrophe" for tolerating an unholy marriage between a major media company and a huge cable and internet company.
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Sinclair 4Q Broadcast Revs Rise 23%
MediaPost Daily News | February 10, 2011
Broadcast revenues climbed 23.5% to $189.9 million, with net income moved into the black - $33.0 million from a net loss of $67.8 million in the fourth quarter 2009 - chiefly from strong political and automotive sales.
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UK Agencies, Media Owners Upbeat
WARC | February 09, 2011
"The results were fascinating - 2011 seems to be bringing renewed optimism across the media industry, with technology and innovation driving the vision," said Kathleen Saxton, founder of The Lighthouse Company.
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Belo: Political Revs Rocket, Spot Up 18%
MediaPost Daily News | February 09, 2011
Full year 2010 spot revenue was up 18%. This breaks down to a 6.1% increase in local spot, and 16% more in national spot. Political revs saw a $42.3 million increase compared to 2009.
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Can The NHL Continue To Score With Crown Jewel Events?
NYSportsJournalism.com | February 08, 2011
"We've got more sponsorship dollars against this game than we had [at the 2011 Winter Classic] in Pittsburgh, which was by far the biggest event business that we've had to date." said John Collins, NHL COO. "Being able to get back and play an outdoor game in Canada is something that our fans, corporate partners and the clubs told us is overdue."
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TV Helps Boost Disney Earnings
Broadcasting & Cable | February 08, 2011
Growth at its TV networks helped drive Walt Disney Co.'s first quarter earnings sharply higher. Net income was $1.3 billion, or 68 cents a share up 54% from $844 million, or 44 cents a share, a year ago.
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Ads Enjoy High Viewing During Super Bowl
Broadcasting & Cable | February 08, 2011
Super Bowl viewers stayed tuned during the commercials, according to a second-by-second analysis compiled by Rentrak.
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Super Bowl Ads That YouTube Like the Most
Adweek | February 08, 2011
About 24 hours after the game ended, we tallied up the "Likes" and "Dislikes" earned by every Super Bowl spot on YouTube, then created a "YouTube Index" to rank the ads.
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NFL Championship Ratings a Win for CTV and RDS
Marketing | February 08, 2011
According to overnight data from BBM Canada, CTV garnered 6.54 million viewers for the big game, while French-language counterpart RDS got 754,000 - a combined viewership of 7.29 million. That's 5.4% higher than last year's audience of 6.9 million.
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Super Bowl Bests Its Own Viewing Record
MediaPost Daily News | February 08, 2011
Another TV record for this year's Super Bowl, which gave the Green Bay Packers the championship title. The game registered 5% higher viewing to a Nielsen preliminary average of 111 million viewers.
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Broadcast Standards Being Eroded, Critics Say
Toronto Star | February 08, 2011
MPs Charlie Angus (Timmins James Bay) and Thomas Mulcair (Outremont) suggested Monday that rules for accuracy in broadcast journalism are being weakened because the government wants to accommodate right-leaning Sun TV News or Fox North as it has become known.
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PepsiCo 'Crash' Ads Score: #1, And 4 In Top 10
MediaPost Marketing Daily | February 08, 2011
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos and Pepsi MAX scored big during the game, with one tying for first place and three more high up within the top 10, as ranked by USA Today's Super Bowl Ad Meter.
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Amateur, Pro Broadcasters Gain Access to ROKU Boxes
Rapid TV News | February 08, 2011
Amateur and professional broadcasters alike can now stream their channels directly to ROKU boxes thanks to a DIY middleware solution from Eyepartner.
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Chevy Best Competitors in Super Bowl SEM Showdown
Direct Marketing News | February 07, 2011
The smart advertisers put themselves in a position to keep scoring after Super Sunday. Chevy seemed to be the most aggressive; leveraging not only its own themes, but many others related to other Super Bowl advertisers' themes.
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Super Bowl's Commercial Content Gets Pre-Game Internet Viewing - Raising Questions For Future
MediaPost TV Watch | February 07, 2011
In a continual effort to monetize the entire Super Bowl marketing experience, a number of advertisers again released their TV commercials in advance of the Super Bowl itself. What was going on here?
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For African-American Viewers, Content Is Key
Broadcasting & Cable | February 07, 2011
Historically, African-Americans have been underserved by TV networks, but "once they find content that they deem to be of value and that touches and connects with them, they watch it in droves."
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Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaPost Marketing Daily | February 07, 2011
The optimism of ad executives, as measured by their plans to increase spending over the next 12 months, is now greater than it was at its pre-recession peak in the spring of 2007, according to the latest installment of a semi-annual tracking study of the sentiment of advertisers and media-buying executives.
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On Advertising's Biggest Night, Eminem Gets Animated, Roseanne Gets Clocked
Associated Press | February 07, 2011
A two-minute ad for Chrysler starring Eminem and a Volkswagen ad featuring a mini-Darth Vader that went viral before it even aired were two of the most talked-about spots during advertising's big night, Super Bowl XLV, in which Green Bay Packers defeated the Pittsburgh Steelers 31-25.
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Bowl Buzz: VW's Pipsqueak Dark Lord Steals Show
MediaPost Marketing Daily | February 07, 2011
When it comes to commercials, Volkswagen's wee Darth Vader is walking away with the Super Bowl trophy, according to early buzz.
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German 3D TV Sales Higher Than Expected
Rapid TV News | February 07, 2011
The large-scale market introduction of 3D TV sets in Germany commenced in June 2010. Shortly thereafter, the monthly sales figures regularly were more than five times as high as the sales of HDTV sets in 2004 when the HD technology was introduced in Germany.
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Google Upgrades TV Templates
Rapid TV News | February 07, 2011
Accepting that the Google TV user experience is "not always ideal within the context of a living room", the IT giant believes that the two new template designs will make it easier to deliver video content.
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Unilever Seeks Quality Ads
WARC | February 07, 2011
"We set out to launch fewer bigger innovations, to reach more markets more quickly and to improve product quality throughout our portfolio. All supported with higher levels of better quality advertising."
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TiVo's Ad Scorecard Measures Brand Effectiveness
MediaPost Daily News | February 07, 2011
Time shifting service and growing media research company TiVo has launched a free, interactive Web site - Ad Scorecard - where brand managers can determine attention, as well as a brand's overall TV effectiveness. This comes from analyzing commercials and how well they retain viewers.
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