Commercials People Didn't Want to Fast-Forward
New York Post | December 24, 2010
According to Nielsen"s list of the Top 10 Best-Liked TV Commercials of the year, six companies have been particularly successful in the endeavor, although they're probably not the ones you'd expect.
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In 2010, Cable TV's Ratings Put Network on Notice
USA Today | December 24, 2010
Cable networks have been challenging broadcasters' hold on TV viewers for years, but the big networks' lackluster fall is proof of a new parity.
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Media Rates to Rise
WARC | December 24, 2010
Most major advertising markets are likely to witness an increase in media rates next year, Billetts, the consultancy, has predicted.
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Affluent Consumers Most Likely DVR Owners
MediaPost Daily News | December 24, 2010
Income levels often click with technology adoption. So it's no surprise that homes with DVRs have an upscale profile. Nielsen research shows adults in homes with incomes of $75,000+ account for nearly 50% of all DVR owners.
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Conditions Set For Comcast's NBCU Bid
Financial Times | December 23, 2010
Comcast's bid to buy control of NBC Universal from GE and Vivendi will be subject to tough but narrowly defined conditions, it emerged as the Federal Communications Commission chairman indicated that he would support the deal.
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Video On Demand Boosts Live Viewing
MediaPost Research Brief | December 23, 2010
A new survey measuring consumer behaviors and attitudes toward Video on Demand (VOD) by Avail-TVN finds that nearly two-thirds of consumers say that availability of television program episodes on-demand make them more likely to watch those television shows on a regular basis.
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Costs Come Down, HDTV Set Ownership Up
MediaPost Daily News | December 23, 2010
A solid majority of U.S. homes now have an HD set, which is up from just 12% five years ago. The Leichtman Research Group reports that 61% of homes have at least one HD set, and about one-quarter have more than one.
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Battle For Future of TV Heats Up
WARC | December 23, 2010
"Where you would like to get to is have a architecture and a capability that any piece of content could be accessed by the consumer on any device at any time. Then its up to the content rights holder to determine whether they want to sell it at all, at that moment, in different windows."
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Time-Shifted Viewers Still Watch Commercials
MediaPost Daily News | December 22, 2010
Time was that DVRs were going to destroy TV's ad-supported model. But a new Nielsen report shows viewers watch a notable amount of commercials that they could zap, which is helping increase C3 ratings, the industry currency.
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Web Start-ups Buy More TV Airtime
Financial Times | December 22, 2010
Today - with broadband penetration much higher and airtime prices lower - even Google is advertising on TV and billboards and investors are encouraging more of their portfolio companies to take advantage of TV's mass reach.
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Broadcast Still Ad-Attractive, DVR Could Be Helpful
MediaPost TVBLog | December 22, 2010
To be sure, addressable advertising hardly means a sports car enthusiast will want to watch a Mustang ad. They may still reflexively opt to skip. Still, maybe the uphill road DVRs pose advertisers with, gets a little flatter.
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Cable Ratings, Auto Dollars to Add Up in 2011
Mediaweek | December 21, 2010
A strong scatter market and a deluge of automotive dollars have analysts particularly bullish, and many industry observers are predicting a record haul for ad-supported cable in 2011.
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Comcast Could Add TV Apps With New DVRs
NewTeeVee | December 21, 2010
Reports surfaced last week that Comcast was looking to improve the way users find and access content through a next-generation set-top box and DVR it is testing with some users in Augusta, Ga. Now new details are emerging, including illustrations of a new home menu that highlights social features and apps.
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Hulu Mulls More Pay Plans, Not an IPO
The Wall Street Journal | December 21, 2010
Online video site Hulu LLC has taken off the table the idea of going public, at least for now, and may consider other financing options, people familiar with the matter said.
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Apple Says New Apple TV Sales Will Go Over 1 Million This Week
Business Insider | December 21, 2010
This could also be read as a shot at the competition. As in: "Hey big media companies, you want to make money on your content? Come to iTunes, come to Apple, we sell things."
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NFL Leaders Hold Enormous TV Power
MediaPost TVBlog | December 21, 2010
What would America do without the NFL? Ratings are soaring and may never plateau. Whether it's fantasy football or gambling or the Michael Vick fascination (unstoppable or unforgivable?) or simply a game that meshes so well with the TV screen, the interest in the NFL is electric.
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Targeted TV Ads Coming to U.S.
WARC | December 21, 2010
DirecTV and Starcom MediaVest Group have forged a new partnership that brings targeted television advertising to the national level.
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TV On the Go Ready to Hit the Small Screen
Chicago Tribune | December 20, 2010
In 2011, the technology is expected to gain momentum as the Mobile Content Venture, a group of 12 major broadcasters, will be upgrading stations to start delivering mobile DTV in 20 markets covering more than 40 percent of the U.S. population.
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BIA/Kelsey: 2010 Local TV Rev to Hit $18.5B
TVNewsCheck | December 20, 2010
Politics and automobiles gave the over-the-air local television industry a much needed revenue injection in 2010, leading BIA/Kelsey, adviser to companies in the local media space, to raise its estimate for the year to $18.5 billion, a 17 percent increase from 2009.
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ESPN Debuts ScoreCenter On Net-Enabled TVs
MediaPost Daily News | December 20, 2010
It was only a matter of time before ESPN ramped up operations on Internet-enabled TVs. As new technology emerges, ESPN wants content ready to flow before the first item leaves a Best Buy.
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Media Groups Channel Their Energies
Financial Times | December 20, 2010
Some media conglomerates, such as Rupert Murdoch's News Corp, are starting to target the Middle East's 250m Arabic speakers for the first time, while others, such as Viacom, aim to expand operations established in recent years.
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Dish Screens 3D Movies
MediaPost Daily News | December 20, 2010
As Dish Network moves into 3D with a video-on-demand offering in the format, a company representative said the satellite operator has no announcements on whether it will add one of the 3D networks.
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Google TV Endures Rocky Start
WARC | December 20, 2010
All of the four major American networks are yet to provide Google TV users with access to their online video content, partly due to concerns that such a deal would erode broadcasters' own ad revenues.
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Broadcast Nets Push Genre Shows
Deadline | December 19, 2010
Genre series are all the rage in cable with the success of AMC's The Walking Dead and HBO's True Blood, which have been breaking series records to rank as their network's top-rated series and become pop culture staples. But, with the exception of ABC's Lost, sci-fi, vampire, zombie, fantasy and comic book-based series have struggled to attract sizable audiences on the major broadcast networks.
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