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Economists Agree: Canada Can Expect 3% Growth in 2010
Marketing | December 18, 2009
Economists at some of Canada's largest banks say the Canadian and world economies will continue to rebound in 2010, and that Canada will lead the way among industrialized countries, creating jobs along the way.
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TV on Top with American Consumers
WARC | December 17, 2009
An increasing number of consumers in the US regard television as their "favourite" form of media, research from Deloitte has found.
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Big Advertisers Turn to TV in Russia
WARC | December 17, 2009
Major advertisers such as Procter & Gamble are making increased use of television in Russia, as they seek to connect with consumers during the downturn.
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YouTube: Considering Pay Model For Premium TV
MediaPost Daily News | December 17, 2009
Looking to hop on the current pay-for-premium video train, YouTube says it is a considering a pay subscription model - in part to attract more premium TV program producers to its business.
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Group M Pushing for Local Ad-Viewing Measurement
Broadcasting & Cable | December 17, 2009
Group M's Chief Investment Officer Rino Scanzoni has been talking to other agency chiefs, including Jon Muzsynski at Starcom, as well as the Television Bureau of Advertising (TVB), The Nielsen Co. and the major station groups to explore new ways to measure viewing on a local level that would bear closer relation to the commercial ratings currency used to buy national TV.
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For Sports TV, a Grand Year Indeed
Media Life | December 17, 2009
2009 has been a hugely successful year for sports programming, as more and more people turn to their televisions rather than going out to attend games during this recession.
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Global Adspend to Rise 2.3% in 2010
WARC | December 16, 2009
It's suggested that marketers in two-thirds of the sample are intending to devote more resources to TV in 2010, with Brazil, China and India up by more than 11%, the US by 1.8%, and France by 1.3%.
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Half of Americans Would Watch Skipped Ads for Money
Synovate | December 15, 2009
More than half of Americans (52%) say they"d be willing to watch skipped TV ads if paid to watch them, such as through a discount on their cable bill... Only 5% of Americans say they could easily live without TV while 34% say they couldn't live without it.
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Bill to End Loud TV Ads Passes House
CBS News | December 15, 2009
"This problem has existed for more than 50 years, but no one has properly addressed it," says Republican Anna Eshoo. "Under the CALM Act, consumers will no longer have to dive for the mute button."
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Comcast Rolls Out Web TV Service Nationally
Reuters | December 15, 2009
Comcast Corp has rolled out an on-demand, web-based service for subscribers to both its video programing and internet access in a bid to keep customers from dropping their cable subscriptions in search of free shows online.
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Americans Turn to TV as Recession Hits Spending
Reuters | December 15, 2009
More U.S. consumers have turned to the great American pastime of watching television as the recession strained household budgets, a survey set to be released on Tuesday shows.
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New Cross-Media Analytics Can Alleviate Guesswork
Advertising Age | December 15, 2009
In the end, all anyone wants is the simple truth about how well a campaign is performing, or whether a shift in strategy is warranted. Advanced cross-media analytics can finally provide both.
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Rentrak Launches Local TV Ratings Service, Acquires Part Of Nielsen
MediaPost Daily News | December 15, 2009
Rentrak, one of the potential rivals to Nielsen's dominance over the TV and video audience measurement business, is making some aggressive moves, including the launch of a local TV ratings business, and the acquisition of a division of Nielsen that services the major Hollywood studios.
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Cable Net Oasis Finds Success No Mirage
MediaPost Daily News | December 15, 2009
The advertising-supported, 24-hour network has now added 6 million homes from two deals with Cox (3.3 million) and Charter (2.7 million).
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TV's Popularity on the Rise
AdWeek | December 15, 2009
When Americans are asked to choose, they prefer TV by a wide margin, so much so that they increased their TV viewing by two hours this year over last to 17.8 hours a week...(and) while DVRs challenge the traditional TV model, Americans still like to watch TV the way they always have: un-timeshifted and without skipping commercials.
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Using Longform to Solve Ad Shortfalls
TVNewsCheck | December 15, 2009
Branded entertainment, otherwise known as product integration, along with long-form ads, are becoming much more prevalent as local stations get creative to meet the needs of local advertisers.
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The Speed of TV Innovation
National Post | December 14, 2009
Television has been a vital part of life for the better part of a century. It has helped educate, inform and entertain us and has transformed the world in which we live. It was truly a defining invention of the 20th Century.
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Mixed Picture: HD Penetration Up, But Viewer Confusion Persists
Multichannel News | December 14, 2009
As the number of U.S. households with high-definition television sets approaches the 50% threshold, viewer confusion about HD technology continues to create challenges for operators.
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Zenith Optimedia Predicts Global Ad Spending Increase
Marketing Magazine | December 14, 2009
The Publicis-owned media agency network Zenith Optimedia is predicting 0.9% growth in global ad spend in 2010, ending a period of decline brought on by the global recession. Zenith predicts global ad spend in 2010 will be US$447.7 billion, up from the projected $443.7 billion spent this year.
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AdWeek Media: Best of the 2000s
AdWeek | December 14, 2009
Picks for the decade's best in the marketing, media and agency world. Includes, TV show, broadcast network, cable network, agency and commercial of the decade, to name a few.
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Nielsen, Catalina Launch Service to Measure Sales Impact of Media Buys
Advertising Age | December 14, 2009
"You get a significantly larger view, which opens up the potential for a lot more campaigns you can accurately measure with more granularity and more geographies," said Mike Nazzaro, CEO of the joint venture.
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Leno Leads in Product Placement
Variety | December 13, 2009
According to Nielsen data, "Leno" boasted more product placement activity - 1,015 mentions - than any other regularly scheduled broadcast and cable series in 2009.
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TV Still Has a Hold on Teenagers
The New York Times | December 13, 2009
European teenagers still spend more time watching television than they do with any other medium " 10.3 hours a week, on average. That compares with 9.1 hours on personal " rather than work- or school-related " use of the internet.
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