Comcast-NBCU Deal Would Create Minority Networks
Reuters | December 17, 2010
Comcast Corp. will offer new programing targeted at African and Asian Americans if it is allowed to buy a majority stake in General Electric Co.'s NBC Universal, the company announced this week in agreements with civil rights groups.
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Google's TV Bid Meets Reality as CBS, Fox Bar Shows
Bloomberg | December 17, 2010
Google Inc."s drive to bring the internet to living-room TVs and generate fresh advertising sales is being threatened by the failure to obtain popular shows such as "Glee" and "NCIS."
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TV Sites Record Big Gains, Less Reach In Video Ads
MediaPost Daily News | December 17, 2010
Top TV-based online businesses witnessed mostly gains in video advertising, according to the latest comScore results.
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Positive Trend: Local Broadcast Ads Rise 30%
MediaPost Daily News | December 17, 2010
Local television advertising continues to climb - now up over 30% for the third quarter over the same period a year ago.
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UK Set For Higher Adspend Growth
WARC | December 17, 2010
TV was the star performer, with spend rising 15.8% from Q3 2009. The channel's share of total display ad spend has increased from 33.8% to 35.8% over the same period.
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Sony Has a Lot to Play For as it Seeks 3D Success
Financial Times | December 16, 2010
No company has as much riding on the technology as Sony. In addition to TVs, the group makes PlayStation game consoles, owns the Sony Pictures movie studio and is the lead developer of Blu-ray DVDs, the only disc format large enough to store high-definition 3D feature films.
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ESPN Airs 3D Ads, Movie Trailers
MediaPost Daily News | December 16, 2010
A pair of movie companies will run ads in 3D Friday as ESPN airs its first NBA game in the emerging format. Also, in a nifty tie-in, Philips will air a spot for a Norelco 3D razor. And Sony, which is an official sponsor of the ESPN 3D network, has also purchased time.
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DirecTV Agrees to Alter its Practices, Give Refunds
The [Connecticut] Day | December 16, 2010
Customers in Connecticut and across the country who believe they've been the victims of alleged deceptive ads and unclear contract conditions from DIRECTV may be entitled to refunds and other measures.
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CALM Act Signed Into Law
Broadcasting & Cable | December 15, 2010
The CALM (Commercial Advertisement Loudness Mitigation) Act was approved in the House Dec. 3. The bill, which has been pushed by Rep. Anna Eshoo (D-Calif.), adopts the Advanced Television Systems Committee's recommended practices for variations in commercial volume in relation to the programs around them.
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DVR Threat to TV Ad Model Looks Increasingly Manageable
Advertising Age | December 15, 2010
Feared a decade ago as a killer stalking the TV-advertising model, DVRs are proving less of a threat than many people feared.
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Political Media Spending Hits All-Time High
Adweek | December 15, 2010
Broadcast TV remained the most preferred political ad medium, raking in an all-time high of $2.29 billion, and representing more than three-quarters of political ad spending.
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Comcast Surges on Analyst Upgrade
The Street | December 14, 2010
"With deal closure imminent for 2011, we believe it is time for investors to start thinking of Comcast as the combined Comcast-NBCU entity. On that basis it is attractive on valuation."
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YouTube Giving Away 100 TV Sets in Google TV Contest
Los Angeles Times | December 14, 2010
YouTube has a call out to viewers to submit videos on why they're "pumped up" about Google TV, the service from Google Inc. that allows viewers to search for television programs online and then watch them on their television sets. Broadcast networks have been wary - even downright hostile - toward the service.
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Best Buy: 3D, Net-Connected TVs Selling Poorly
Broadcasting & Cable | December 14, 2010
Best Buy blamed weaker-than-expected fiscal third quarter results in part on consumer reluctance to buy more expensive 3DTVs and Internet-connected sets as well as price competition for lower-end TVs and notebook PCs.
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Canadian TV Execs Have New Ideas for 2011 to Avoid Music Industry's Fate
Marketing | December 14, 2010
"We're not jumping off our buildings worried about it ... but I don't believe any of us are naive enough to believe that we alone can halt the inevitable progress of technology and the merging of multiple screens," said Alon Marcovici, CTV's executive vice-president of digital media.
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Southern Lawyer Advertises In 3D
MediaPost TV Blog | December 14, 2010
Who says all the breakthrough ideas come from Madison Avenue? Consider the creative gambit out of Stanville, Kentucky, population 500, from an enterprising lawyer.
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NAB Launches Campaign To Protect Broadcast TV
MediaPost Daily News | December 14, 2010
With the FCC considering new regulations, the broadcast industry's trade group is launching an ad campaign to forestall any government action it deems harmful. The National Association of Broadcasters will debut the campaign that promotes broadcast TV's vitality and potential next month.
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ANA Blasts Network Pillar Practice As Ad Invasion
MediaPost Daily News | December 13, 2010
Some of the biggest TV advertisers have called on television networks to immediately stop their practice of superimposing logos and promos around the borders of the television screen.
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Web Video Future at Heart of Comcast, NBC Review
msnbc.com | December 12, 2010
Regulators are pushing for tough conditions to ensure that Comcast can't stifle online video services by withholding content or pushing up prices for marquee NBC programs at a time viewers are starting to turn to the Internet for recent movies or the latest episodes of "Saturday Night Live," "30 Rock" and other popular TV shows.
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