Kid Media Consumption: TV Tops
MediaPost Marketing Daily | December 11, 2009
Live television is still tops with kids. According to the Nielsen Company, kids aged 2-5 spend 25 hours per week watching TV. Overall, the 2-11 group averages 28 hours a week.
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Americans Consume Voluminous Media, TV Still Leads
MediaPost News | December 11, 2009
Americans spent 16% of their information hours browsing the Internet, which is second only to television's 41%, according to the UCSD study.
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Human Capacity for Information is Massive but Finite
TechNewsWorld | December 10, 2009
Almost all Americans are exposed to television. It's hard to find anyone who isn't exposed to television on a daily basis, regardless of age, observed Bohn. That includes cable and satellite viewing, as well as watching movies on DVDs.
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Forecast: 5% Broadcast Ad Gain in 2010
AdWeek | December 10, 2009
Broadcast networks' advertising revenue will be up 5 percent in 2010, or 3 percent on an underlying basis, CBS chief research officer David Poltrack predicted today at the UBS Global Media & Communications Conference in New York.
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Buyers Rely On TV, Research Online First
MediaPost Marketing Daily | December 10, 2009
People are still depending on traditional media - television in particular - to help them find out about consumer electronics purchases.
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The 10 Most Important TV Commercials of the Decade
Silicon Alley Insider | December 10, 2009
Instead of going for the funniest or the most memorable, Adweek characterized their choices as the "creative work that most influenced the industry and came to define the era."
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Advertisers Want More Commercial Time, Says Moonves
Marketing | December 09, 2009
Advertisers are now paying 25% more for TV commercial time than they did in the spring, according to CBS Corp. CEO Leslie Moonves.
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TV Still Tops with Canadian Consumers, Survey Finds
Media in Canada | December 09, 2009
More than 66% of Canadians said they are satisfied with TV - a figure that has remained relatively unchanged since 2002.
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Uptick in Global Ad Spending Is Forecast for 2010
The New York Times | December 08, 2009
It was not exactly a rousing chorus of "Happy Days Are Here Again," but the predictions for next year by three forecasters of advertising spending had Madison Avenue smiling.
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Online, Mobile Video Usage Soar, But TV Remains Dominant Screen
MediaPost Daily News | December 08, 2009
The findings, which come from the third-quarter edition of Nielsen's quarterly "A2/M2 Three Screen Report," show that U.S. consumers still access nearly 99% of their video content via a TV screen.
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WOM influences most electronics, apparel purchases
RBR/TVBR | December 07, 2009
Hearing what other people have to say about a product gives shoppers the satisfaction of knowing what they purchased is peer-reviewed and worth their money.
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CBS in Super Shape as it Bowls for Dollars
AdWeek | December 07, 2009
As of late last week, CBS has sold more than 90 percent of its Super Bowl inventory, leaving the broadcaster with just a handful of in-game avails. By comparison, at this time a year ago, NBC had moved around 85 percent of its SB spots; with two weeks to go before Pittsburgh and Arizona clashed in Tampa, the Peacock had yet to sell its remaining 10 avails.
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Zucker: NBC Underinvested in Development
The Hollywood Reporter | December 07, 2009
NBC Universal president and CEO Jeff Zucker on Monday said the media and entertainment industry is continuing to make slow progress in making money off content in the digital space.
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Stations Turn Apps Into Cash
Broadcasting & Cable | December 05, 2009
2010 will be the year when many TV stations aim to turn mobile apps"downloads offering real-time local news on various mobile devices"into real profit.
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