Who Owns the TV Screen During a Commercial Break?
Advertising Age | December 10, 2010
The Association of National Advertisers came out Friday against TV network
logos and promos that flank low-definition commercials on high-definition
screens. "The sidebar real estate of an ad belongs to the advertiser unless
otherwise agreed or unless the concurrent program content is part of the
regular network programming format."
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Nielsen Finds 'Satellite' Station Ratings Illogical,
Will Restate
MediaPost Daily News | December 10, 2010
Nielsen Thursday notified clients that it will restate ratings for nine TV
stations in four of its metered markets due to a problem with the "software
logic" used to process its ratings data.
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Social TV Helps to Drive Television Advertising Growth
APP Market | December 10, 2010
There is still a continued, strong demand among marketers for commercial time
on television, unlike the newspaper format -which shifts from print to web-
people still like to watch television on their TV sets in addition to new
platforms. Digital TV, HDTV and DVRs have helped drive new interest, as well
as the advent of social media.
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Oprah: Will the Queen of Talk Be Cable's Last Word?
Bloomberg Businessweek | December 09, 2010
"No one has ever created a whole channel with original programming [like this]
from scratch," says Ron Schneier, chief operating officer of online
advertising service MyVideoRights and a former executive at A&E Channel. "It
has its share of risks."
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Time Warner Rolls Out Premium Cable Service
Financial Times | December 09, 2010
Time Warner Cable is launching a $199 a month premium service with unusual
perks for gadget-loving wealthy clients, as it begins to segment its customers
according to how much money they are willing to pay and what level of service
they demand.
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E.W. Scripps TV Stations on Track for 4Q Surge
Television Broadcast | December 09, 2010
"Despite tougher comparisons due to the rebound in local television
advertising that started in December 2009, Scripps believes year-over-year
television ad revenues will increase in the low- to mid-single-digit range,
excluding political advertising," the company said.
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Disney, Netflix Deal Adds New Shows, Expands
Distribution
MediaPost Daily News | December 09, 2010
Disney has re-upped and expanded its online distribution deal with Netflix,
allowing for some current shows on the Disney Channel to be streamed about two
weeks after broadcast.
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Adspend Rises in Asia Pacific
WARC | December 09, 2010
According to Nielsen's statistics, Asia Pacific is home to nine out of the ten
markets around the world where consumer confidence is at its highest.
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CBS Stations Expand Their Local Online Push
TVNewsCheck | December 08, 2010
CBS has been remaking its online presence with initiatives that build on the
television company"s presence in traditional media, a footprint including 29
television stations, 36 radio stations and numerous digital operations.
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Local TV Continues to Engage, Inform, Inspire
MediaPost Research Brief | December 08, 2010
A recently released a study Hearst Television shows that local television news
is more effective in engaging viewers' attention to advertising than other TV
program genres and competitive media.
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"Connected Home" to Drive DirecTV Growth
Broadcasting & Cable | December 08, 2010
DirecTV's initiative to hook-up its customers' set-top boxes to the Internet -
dubbed the "Connected Home" - could help close the gap in Pay-Per-View revenue
between the satellite giant and cable operators, as well as boost what has
been a surprising premium channel business.
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Maffei: Traditional Pay TV Model Will Survive
Broadcasting & Cable | December 08, 2010
Liberty Media CEO Greg Maffei said traditional pay TV companies will survive
the latest threat to their business models - over-the-top video - mainly
because they have weathered similar storms before.
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Filling the 3D Pipeline - CRC Licenses 2D to 3D
Conversion Tools
mediacaster | December 08, 2010
Among the 3D players, the Communications Research Centre (CRC) Canada, which
is now offering 2D-to-3D conversion technologies to companies interested in
bridging the content gap. Three companies currently have non-exclusive
agreements with CRC, and are working under commercial license agreements.
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In 2010, Belo Ad Growth Soars 18%
MediaPost Daily News | December 08, 2010
Belo, one of the largest pure-play, publicly traded TV station groups, expects
to end 2010 with year-over-year advertising revenue growth of 18%, according
to CEO Dunia Shive.
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Tis The Season To Be...Golly, Nielsen Adds Web-Enabled
Sets To TV Ratings
MediaPost Daily News | December 08, 2010
Effective with the change, Nielsen said that when internet-enabled TVs or TV
set-top devices are used to consume internet-only content, without audio,
including general Web surfing, email or other applications, that usage would
not "generally" contribute to Nielsen's official estimates of "television
usage."
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TV Futures: Scatter Grows in '11, Nielsen To Count
Time-Shifted Viewing
MediaPost Daily News | December 08, 2010
CBS senior research executive David Poltrack estimates the four networks will
grow 5% in advertising revenue in 2011 - in part by some 20% or more higher
scatter pricing. But not all networks will benefit.
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HBO Floats the Idea of Standalone Service
New York Post | December 07, 2010
HBO could one day be offered as a standalone service, not tied to any specific
level of pay-TV subscription, Time Warner chief Jeff Bewkes said yesterday.
Such an a-la-carte offering by the leading premium pay-TV channel could boost
HBO's subscriber level above its stagnant 30 million and add some ka-ching to
its bottom line.
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Q3 Review: TV Viewing in the U.K. Continues Growth
Thinkbox | December 07, 2010
The latest TV viewing figures show that people in the UK watched an average of
27 hours, 34 minutes of live, linear TV each a week during January to
September 2010 (3 hours, 56 minutes a day), with growth across every age
group. This represents an increase of 1 hour, 50 minutes on the same period
last year.
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Internet Ads Fail to Engage U.S. Consumers
WARC | December 07, 2010
Online banner and search ads typically prove the least effective channels for
commanding the attention of US consumers, a study has revealed.
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Nexstar Ups Local Programming, 1Q Ads Rise
MediaPost Daily News | December 07, 2010
As far back as 2005, Nexstar Broadcasting was an industry icebreaker in
creating the retrans consent revenues that local stations collect. Now the
company is onto a second round.
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Discovery Wants Incentive To Embrace TV Everywhere
MediaPost Daily News | December 07, 2010
It may be a while and take some serious money before Discovery Communications
makes its networks available via a TV Everywhere-type model. All agreements
with distributors for Discovery's 13 networks call for TV-only distribution
and don't allow for multiplatform extensions.
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Still Counting on the Power of Television
The New York Times | December 06, 2010
"The success story, perhaps surprisingly, has been television," said Steve
King, chief executive at the ZenithOptimedia media division of the Publicis
Groupe. TV is, by his estimates, still gaining share of the overall
advertising market, he added, to 40.7 percent in 2010, from 37 percent in
2005.
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Ad Growth Continues at Viacom
Broadcasting & Cable | December 06, 2010
Coming off a strong third quarter domestic ad revenue growth, Viacom CEO
Philippe Dauman said that ad sales, up 8% in the period, should rise even
higher in the fourth quarter.
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CBS Forecasts 3.4% Gain In Broadcast Ad Revenues
Broadcasting & Cable | December 06, 2010
Speaking at UBS" 38th annual global media and communications conference in New
York, CBS" Chief Research Officer David Poltrack said that network television
advertising revenues are up 6.2% in 2010, up from his previous forecast of 5%.
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ZenithOptimedia Predicts Increase in Overall 2010 Ad
Spend
Marketing | December 06, 2010
Canadian ad spending is expected to increase 7.5% to $10.1 billion this
year"its largest year-over-year increase since 2006"and will grow an
additional 5% to $10.6 billion in 2011 according to the latest ad spend
forecast from ZenithOptimedia.
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Cogeco Cable First in Canada to Provide Addressable TV
Advertising
Broadcaster | December 06, 2010
The Advatar system enables television advertisers to deliver tailored
messaging to individual households during a commercial break. This technology
uses public domain demographic information to accurately pinpoint consumer
needs and interests, enhancing the relevance of advertising commercials to
unique viewers.
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Ad-Supported VOD Drives Viewer Loyalty: Survey
Broadcasting & Cable | December 06, 2010
About 63% of consumers with access to VOD said the availability of TV program
episodes on-demand makes them more likely to watch those shows on a regular
basis, according to a survey commissioned by digital media services firm
Avail-TVN and conducted by Frank N. Magid Associates.
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Big 3 Forecasters See Ad Economy Expanding In 2011
MediaPost Daily News | December 06, 2010
Two of Madison Avenue's Big 3 forecasters - Interpublic's Magna and WPP's
GroupM units - have significantly upgraded their forecasts for the worldwide
ad economy in 2011. The other, Publicis' ZenithOptimedia unit, revised its
forecast slightly downward.
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The Future of TV
The Guardian | December 06, 2010
At a time when internet content is about to be readily available on
traditional television screens in the nation's living rooms, just how TV will
look in the future is by turns exciting and daunting " but for the moment not
altogether clear.
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ESPN Says Study Shows Little Effort to Cut Cable
The New York Times | December 05, 2010
Seeking to understand the cutting of cable cords, ESPN has waded into the
Nielsen Company"s audience sample and concluded that the cancellations are
currently a "very minor" phenomenon.
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Auto Driving Super Bowl
Mediaweek | December 05, 2010
Fox"s Feb. 6 Super Bowl XLV broadcast will feature no fewer than 20 automotive
spots, accounting for nearly one-third of the event"s 63 total avails and far
surpassing that of any previous Super Bowl.
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