Headlines Archive - Week of Aug 29, 2009
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Survey: 33% of Advertisers See Uptick In '09 Spending
MediaDailyNews| September 04, 2009
Bucking conventional wisdom, a new survey of small and mid-sized advertisers from a media buying agency found that 33% of respondents said they expect to increase their ad spending compared to 2008. Read the whole story"
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No added commercials, say networks
Media in Canada | September 03, 2009
Canadian conventional networks can now air as many TV commercials in prime time as they wish, after the CRTC completed its two-year phase-out of per-hour ad-minute restrictions on Sept. 1.
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Canadians Want TV Everywhere
Mediacaster | Sept 03, 2009
Nearly seven out of 10 Canadian TV viewers say being able to access their cable channels on the Web or mobile is an "excellent" (26%) or "good" (41%) idea.
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Curves Goes Up Against Weight Watchers
Adweek | September 02, 2009
New spots from Publicis tout 30-day diet plan.
The push marks the first time that Curves, an international women"s fitness chain, has tackled a competitor directly with its advertising. A TV ad, running on national cable networks, advertises the chain"s month long diet plan.
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NDS, TNS Can Track Individual TV Viewers
Broadcasting & Cable | Sept 02, 2009
NDS and TNS Media Research have enhanced their joint TV-audience measurement offering by adding the ability to identify individual viewers -- and track their viewing habits -- in homes that have agreed to participate in a measurement panel.
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Parks Associates: Network-Connected TVs To Triple In 2010
Home Media Magazine| Aug 27, 2009
The number of Internet-connected TVs used as networked devices in American homes will nearly triple in 2010, from 2.4 million in 2009 to more than 7 million, according to research presented Aug. 27 by Parks Associates.
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Amazon, Blockbuster, Facebook to Launch Yahoo TV Widgets
ClickZ | Sep 01, 2009
Yahoo's interactive TV widgets are ready to sink or swim. Amazon, Blockbuster, Facebook, and Due Maternity are among a number of brands set to launch the widgets in the next "two or three weeks,"according to Patrick Barry, VP of Yahoo Connected TV.
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BBM Canada launches new measurement system for TV
Marketing Magazine | August 31, 2009
BBM Canada is set to launch its Portable People Meter (PPM) audience measurement service tomorrow and immediately begin using the technology to report on national and regional television audiences. Because the device is portable, it can record such data whether the carrier is watching television in their own home or in another residence, allowing BBM Canada to report data that is more accurate and useful to advertisers, said Jim MacLeod, president and CEO of the organization. Read the whole story...
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Verticals To Drive Stations' Web Growth
TVNewsCheck | September 01, 2009
TV stations have been operating local Web sites and trying to squeeze revenue from them for well over a decade now. But David Lebow believes the real action in the burgeoning local online market is just beginning and that broadcasters' chances of being the dominant players are as good as anybody's.
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Chase Charges Ahead With Sapphire Effort
Brandweek | September 01, 2009
In a bid to reach shoppers with deep pockets, Chase Card Services is investing an estimated $30 million in measured media to introduce Chase Sapphire, with the lion"s share of the spend devoted to prime-time television.
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Super Bowl Spots Are Still Selling
AdWeek | August 31, 2009
CBS has sold 65 percent of the available commercial spots for next year's Super Bowl, according to sources, an impressive amount considering the still-dire economic circumstances. At this time last year, NBC had sold 85 percent of inventory, but CBS has had to battle the full force of the financial crisis that began in September 2008.
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114.9 Million US TV Homes Estimated for 2009-10 Season
Nielsen Wire| August 28, 2009
For the 2009-2010 broadcast season Nielsen estimates that the total number of television households within the U.S. (including Alaska and Hawaii) will be 114.9 million. This is an increase of 400,000 homes from last year and the smallest increase in the last 10 years.
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BBM Announces Launch of PPM TV/Radio Panel
Broadcaster Magazine | August 31, 2009
BBM Canada announced the launch of a national and regional electronic audience measurement service using Portable People Meter (PPM) technology. The television system it replaces is wired to BBM panelist"s television sets.
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Hey, PC, Who Taught You to Fight Back?
New York Times | August 29, 2009
It"s an Apple-Microsoft ad war, one destined to go down in history with the cola wars of the 1980s and "90s and the Hertz-Avis feud of the 1960s. According to TNS Media Intelligence, Apple spent $264 million on television ads last year, 71 percent more than Microsoft. In the first six months of 2009, however, Microsoft responded with $163 million worth of commercials, more than twice Apple"s spending.
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Comcast Wins Appeal Of FCC Ownership Cap
The Washington Post | August 29, 2009
Comcast, the nation's largest cable television provider, can grow bigger if it wants to, after a federal court decision on Friday that tossed out a rule preventing cable companies from controlling more than 30 percent of the U.S. market.
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A&E and Lifetime Channels Complete Their Merger
The New York Times | August 27, 2009
The long-anticipated merger of the cable channels A&E and Lifetime was completed on Thursday as the companies that jointly owned the channels announced a deal that will place Abbe Raven, the current president of A&E, in charge of the combined entity.
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NBCU Pumps Advertising, Content Deal with Gas Station TV
Broadcasting & Cable | August 31, 2009
NBC Universal will deliver local and national programming and sell local ads that will appear on TV screens at up to 1,000 gas stations, through a deal announced Monday with Gas Station TV. According to the companies, NBCU content will be seen by more than 30 million viewers each month as they fuel up.
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