No Cord Cutting: ESPN3.com Strictly For TWC Subscribers
MediaDailyNews | September 03, 2010
TV service is still the revenue gem, so much so that Time Warner Cable will soon make ESPN3.com available only to subscribers who pay for TV service.
Read the whole story...
Brand 'Warmth' Key To Loyalty, Purchase Intent
MediaPost Daily News | September 03, 2010
According to a new study, consumers' perceptions of a brand's warmth, in particular, along with perceptions of its competence, heavily influence both their purchase intent and loyalty.
Read the whole story...
Yahoo, Vestal Bring WebTV To Europe
MediaPost Daily News | September 03, 2010
Continuing the rush by Internet companies to work themselves into future technology of television sets, Yahoo has made a deal with the Vestal Group, a large TV manufacturer with the biggest share of TV sets in Europe.
Read the whole story...
Nielsen Projects More Hispanic TV Households
MediaPost Daily News | September 03, 2010
For the new TV season, Nielsen says there will be more new Hispanic TV homes -- once again -- than any other group.
Read the whole story...
Powering Mobile TV Content Creation and Consumption
Mediacaster | September 03, 2010
MoboVivo, the Calgary, AB-based mobile media development company, has updated its 'TV Everywhere' video distribution and marketing system to support portable media and mobile devices, computers and TVs.
Read the whole story...
BP Hiked Adspend in Response to Oil Spill
WARC | September 03, 2010
BP more than tripled its adspend following the Gulf of Mexico oil spill, in a bid to make sure its response was "as transparent as possible."
Read the whole story...
New Apple TV Could Become "Big Reset"
WARC | September 02, 2010
"Apple TV is a big reset. This is to TV what the iPhone was to phones " they started by teaching people that there was more to a phone than making calls."
Read the whole story...
Why Apple Rental Plan Alienates Most Studios
Adweek | September 02, 2010
At issue is the 99-cent price tag that represents a steep discount from the TV episodes already offered on iTunes. Multiple executives described it as an unacceptable devaluation of the content that puts in jeopardy the so-called "downstream" windows crucial to generating profit including DVD and syndication.
Read the whole story...
Amazon Eyes Subscription Web TV Service
Reuters | September 01, 2010
Amazon.com Inc has approached media companies with a proposal for a subscription service that gives users unlimited access to some television shows and movies over the internet in a bid to rival Netflix.
Read the whole story...
TV Set Purchases Up, But 3Q Should See "Correction"
MediaPost Daily News | September 01, 2010
Worldwide sales of television sets continued to climb in 2010 - up 26% in the second quarter of this year to 56.2 million units. The gain was 2% up over the first-quarter 2010 numbers.
Read the whole story...
U.S. Marketing Budgets Are Set to Rise
WARC | September 01, 2010
Most positively, marketing budgets were pegged to rise by 9.2% in the coming year, an uptick on 5.9% in February 2010, 1.1% in August 2009 and 0.5% in February 2009.
Read the whole story...
Cable Hits Achieve Record Status For Season
MediaPost Daily News | September 01, 2010
Cable's big summer shows are nearing their respective zeniths - as a number of series have had their season-enders.
Read the whole story...
Roll 'Em: Google/YouTube To Launch Pay-Per-View TV
MediaPost Daily News | August 31, 2010
Following on the heels of Google TV, Google is now looking to get into the pay-per-view film business - looking to compete with Netflix and possibly Apple's iTunes.
Read the whole story...
UK Viewers Back "Annoying" Product Placement
WARC | August 31, 2010
A majority of consumers in the UK would accept product placement if it supports free television content or cheaper pay-TV services, despite the fact many find it "annoying".
Read the whole story...
Murdoch May be Key to Apple's Plan to Offer 99 Cent Digital Rentals of TV Shows
Los Angeles Times | August 30, 2010
For several weeks Hollywood has been wrangling over Apple's push to offer rentals of TV show episodes for 99 cents. Many in the entertainment industry fear that the low price could break the economic model that supports the high cost of producing TV shows.
Read the whole story...
Robust TV Ad Market Expected Through 2010
The Hollywood Reporter | August 30, 2010
"[TV is] still the most cost-effective buy to support a brand, and brands are increasingly important as we go through these economic cycles," said Howard Bass, a senior partner at Ernst & Young. "The marketplace is relatively strong, and a big part of that is thanks to the sophistication and innovation of the agencies putting together the buys."
Read the whole story...
Is Cable Killing the Golden Goose?
NewTeeVee | August 30, 2010
Cable companies continue to raise prices for their pay TV subscriptions, even as consumers are struggling to make ends meet due to the economy. That may be the reason that the number of people paying for multichannel TV services dropped for the first time ever last quarter.
Read the whole story...
Nielsen Pegs 116M TV Homes For New Season
MediaPost Daily News | August 30, 2010
Nielsen will add 1 million TV homes to its official numbers - 0.9% - for the start of the broadcast season, more than double the number of a year ago.
Read the whole story...
Carat Charts Improved Ad Marketplace Cross-Platform
MediaPost Daily News | August 30, 2010
Globally, Carat now predicts 3.9% growth this year, compared to its previous outlook of 2.9%. TV spending should increase across the globe by 6.3% this year and by another 6.2% in 2011.
Read the whole story...
Channel Zero Goes Back in Time for CHCH Rebranding
Marketing | August 30, 2010
Channel Zero Inc. is taking a page from its more than 50-year history with all-new branding and fall programming for its CHCH television station in Hamilton, Ont.
Read the whole story...
U.S. Rebound Set to Boost Global Adspend
WARC | August 30, 2010
Global adspend will rise by 3.9% in 2010 and 4.7% in 2011, thanks to a "faster than expected rebound" in the US and continued growth in Asia and Latin America.
Read the whole story...
Web TVs Bigger for Manufacturers than 3D
Financial Times | August 29, 2010
Nearly 28m TV sets with built-in internet connectivity are expected to ship over 2010, according to the iSuppli research firm, compared with just 4m 3D TVs. This would be a rise of 125 per cent on the 12m units shipped in 2009.
Read the whole story...
Networks: Where's the Bear?
Mediaweek | August 29, 2010
Despite a rash of troubling macroeconomic indicators that suggest the recovery may have lost its forward momentum, media buyers and network executives are confident that the TV advertising marketplace will remain robust through the end of the year.
Read the whole story...
|