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At U.S. Open Panasonic Creates 3D Content
MediaPost Daily News | September 02, 2011
To back its line of 3D and Internet (IP) HDTVs, Panasonic is looking to big sports events to help loosen the tech-acceptance gridlock of people waiting for 3D content, and content providers waiting for people to buy 3D TVs.
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Winners and Losers: The Changing Media Ad Landscape, 1980-2011
MediaPost Daily News | September 02, 2011
After the internet, cable TV has enjoyed the biggest expansion among all media in terms of ad revenue and share, jumping from just $58 million in 1980 - or less than 1% of total ad spending - to $27.1 billion in 2010, a 17.4% share. Unlike online advertising, it was relatively unaffected by earlier recessions.
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Power Outages Hit Nielsen Hard
Broadcasting & Cable | September 02, 2011
Hurricane Irene, and her lesser alter ego, Tropical Storm Irene, caused devastation up and down the East Coast, and hit a commensurate number of Nielsen homes in the process. Markets including Boston, New York, Baltimore, Washington, Richmond and Raleigh-Durham all experienced what Nielsen calls "data exclusions" - insufficient sample size required to issue the ratings.
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New Terms on Comcast, NBCU Merger
Variety | September 02, 2011
A federal judge on Thursday gave the final signoff on Comcast's acquisition of NBC Universal, but he added additional oversight regarding the deal's impact on competition and the burgeoning online video market.
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Toshiba Leaps Ahead of 3D Rivals
Financial Times | September 01, 2011
Toshiba has taken a significant lead over Sony and other 3D technology rivals with the unveiling of the world's first glasses-free, large-screen 3D television at the IFA Consumer Electronics Show in Berlin.
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Starz To Pull Plug On Netflix Deal
Multichannel News | September 01, 2011
"This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content."
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Cable Experiences Little 'Breakage,' Advertisers Not Cutting Cords
MediaPost Daily News | September 01, 2011
A Wall Street report Wednesday says that even with a bumpy economy, advertisers aren't pulling back on spending commitments made in the TV upfront market, while the scatter business remains robust. Also, national cable ad spending for 2011 is estimated to increase by 12%.
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TV Still Rules in Germany
WARC | September 01, 2011
Television retains a lead role in Germany, with more consumers still regularly watching broadcast content than surfing the net or reading newspapers for pleasure, a study has found.
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In-Stat: Half of Tablet Owners Watching Both TV and Films
Broadcasting & Cable | August 31, 2011
In a new study that contains a number of important data points for producers, networks and multichannel providers plotting their multiplatform strategies, the research firm In-Stat has found that about half of all tablet owners are watching both feature length films and TV shows on their tablet devices.
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Celebrity Marketing Models Change
WARC | August 31, 2011
Advertisers such as Unilever, L'Oreal and Heineken are adapting their approach to using celebrity brand ambassadors, reflecting changing preferences and strategic priorities.
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3DTV Panel-Makers Eye Steady Growth For Q3
Rapid TV News | August 31, 2011
Despite well-publicised uptake problems, 3D LCD TV panel-makers are targeting 53% growth in Q3 2011 as essential technologies are maturing and costs continue to fall.
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Muy Rico: Spanish-Language TV Tops $1.5B In Ad Rev
MediaPost Daily News | August 31, 2011
Some of the biggest success stories in Spanish-language news media come from TV, where Univision now rivals ABC, CBS and NBC in terms of audience size. It even recently launched a 24-hour Spanish-language news station.
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Bunnies and Stewardesses: Fall TV's Racy Slant
The Wrap | August 30, 2011
Martha M. Lauzen, Ph.D., the executive director for Center for the Study of Women in Television and Film, suggests that, particularly in dour financial times, male viewers - not to mention the overwhelmingly male decision-makers at the networks - might be looking to retreat into less complicated, more comforting times.
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'Steven and Chris' to Debut on Live Well Network
Broadcasting & Cable | August 30, 2011
The weekly talk show, which is returning for a second season in syndication, is now cleared in more than 75% of U.S. households.
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Internet TV: Canadian Growth Could be Stunted
CBC.ca | August 30, 2011
"The broadcasters got together and forced the CRTC's hand into conducting another investigation into over-the-top content providers. What changed? The only thing that changed is that Netflix came to town and was an enormous success. Is it really destroying Canadian television? I think it's complimentary, not confrontational."
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Viewers Spend Weekend Glued to Weather Channel
Adweek | August 29, 2011
This past weekend, as Hurricane Irene made her way up the Eastern Seaboard from North Carolina through New England, millions of residents - the ones with power, at least - turned to local and national news to keep up with the storm's path, while others, safely out of harm's way, tuned in for a weekend's worth of entertainment.
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Cable Stocks Surge In Irene's Wake
Multichannel News | August 29, 2011
A day after Hurricane Irene barreled up the Eastern Seaboard, the Dow Jones Industrial Average surged more than 250 points, taking cable stocks along for the ride.
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Is Troubled Google TV Making a Comeback?
The Globe and Mail | August 29, 2011
"Virtually all the television manufacturers on their very high end will eventually adopt Google TV... or perhaps one of the competitors that will emerge. We know this space exists. The issue is getting that started, getting the applications built and so forth, and that"s taken quite a while."
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2011 VMAs Score Biggest Audience Ever for MTV
Broadcasting & Cable | August 29, 2011
The telecast, which saw Katy Perry and Adele top the award winners and Beyonce confirm her pregnancy onstage, was also the most-watched in the network's target of persons 12-34, delivering 8.5 million viewers and a 10.8 rating in the demo, according to Nielsen.
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MTV's VMAs Digital Strategy Embraces All Screens
Billboard | August 29, 2011
MTV is far more than just a cable TV channel these days. It's instead a mix of multiple screens ranging from mobile phone, to computer to tablet. And the network made that point crystal clear during its flagship Video Music Awards broadcast Sunday night.
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Levin: Branded Entertainment Key To Viewer Engagement
MediaPost Daily News | August 29, 2011
"Advertisers are seeking a return and to have greater control of their content. But they are not taking advantage." All this is something branded entertainment can do for them.
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Product Placement Rises in Networks' Telenovelas
The New York Times | August 28, 2011
Coming off a strong upfront season the two major Spanish language television networks, Telemundo and Univision, are lining up more opportunities for advertisers wanting to incorporate their products into their telenovelas.
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Social Media and TV Need Not Be Enemies
The Telegraph | August 27, 2011
The enduring power of television still eclipses the draw of digital but both have an important place in the advertiser's armoury.
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