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ASC Says Children's Advertising "Significantly Different" Thanks to Initiative
Marketing | August 27, 2010
The report notes the 19 companies participating in the Canadian Children's Food and Beverage Advertising Initiative (CAI) achieved "excellent compliance results" in 2009.
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"Mad Men" Stars Shill for Real Brands, Blurring the Show's Boundaries
Fast Company | August 27, 2010
When it comes to actually pushing product, Mad Men has shied away from making such a direct correlation between brands and its actors. But Mad Men has quietly and cautiously allowed their brand to appear in several other deals.
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Africa Set For Consumer Spending Boom
WARC | August 27, 2010
"Executives and investors cannot afford to ignore Africa's immense economic potential. Nor can they assume that traditional ties will guarantee them an advantage in the competition."
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Will Digital Entities Want To Play In The Big-Budgeted TV Game?
MediaPost TV Watch | August 27, 2010
Right now, for all the coolness factor of a Facebook, a Twitter, a YouTube, those entities, in and of themselves, don't have the wherewithal to put on - and here's the key here, market - big-budgeted TV shows, something that consumers still seek.
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Traditional Advertising: Why Companies Need It
Forbes.com | August 26, 2010
While few mass communication strategies can beat word of mouth for immediacy and authentic conversation, the paid advertising message is the foundation on which all that buzz is based.
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CEA, ESPN Sponsor "National 3D Demo Days"
MediaPost Marketing Daily | August 26, 2010
The Consumer Electronics Association, ESPN and the top cable and satellite providers are looking to demystify some of consumers' questions about 3D television via a special weekend of "National 3D Demo Days" at electronics retailers around the country.
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Scatter Strong for New Season
Broadcasting & Cable | August 26, 2010
After taking in more money than expected during a fast-moving upfront, networks are finding advertisers still have more dollars to spend on the new TV season in the scatter market.
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Netflix Adds Video Application for iPhone, iPod Touch
Bloomberg | August 26, 2010
Netflix Inc., the online movie- rental service, introduced an application on Apple Inc."s iPhone and iPod Touch for subscribers to watch streaming movies and television shows.
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Cisco's ExtendMedia Purchase: TV Everywhere And Beyond
NewTeeVee | August 26, 2010
Cisco doubled down on TV Everywhere, announcing the intent to acquire Massachusetts-based ExtendMedia in order to bolster its IP video delivery infrastructure.
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TV Networks' Digital Platforms Still Experimental, Yielding Digital Pennies
MediaPost TV Watch | August 26, 2010
Here's what you need to know about premium TV shows currently running on different digital video platforms these days: It's still all experimental.
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Video-on-Demand Proving Popular in the UK
WARC | August 26, 2010
"Unlike linear broadcast, online offers so much interactivity and opportunity for different types of ad formats," said Sarah Rose, head, VOD and channel development, at Channel 4. "It's everyone's responsibility to explore what makes them more engaging and creative."
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TiVo Preps Promo Metric
Adweek | August 26, 2010
TiVo will add a suite of new features to its StopWatch ratings service starting next month. These include a new promotion effectiveness metric that will identify what percentage of TiVo panelists were exposed to a program promotion.
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Media Consumption Patterns Undergoing a Major Transformation: Study
Cartt.ca | August 25, 2010
"There are few established consumption patterns and it"s a trial-and-error market with lots of curiosity around it. The consumer is looking for a solution that can offer them the freedom to choose what they want, when they want it and how they want it. The user experience is in focus, rather than the technical platform."
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Toshiba To Make 3D TV, No Glasses Needed
MediaPost Daily News | August 25, 2010
Mitsubishi's technology involves transmitting different images at various angles to create an illusion of dimension and depth, a principle used by current glasses-free monitors.
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Apple, Disney Close to iTunes Rental Deal
The Hollywood Reporter | August 25, 2010
Apple is closing in on a deal with the Walt Disney Co. to offer TV shows as 99 cents rentals for 48 hours on Apple's iTunes store, the Wall Street Journal reported Wednesday.
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Dish Network Offers First Online Portal Integrating Live TV
Cartt.ca | August 24, 2010
Called DISHOnline.com, the portal allows customers to watch live TV plus all of their DVR recordings, free with their paid subscription. Using a robust search engine, customers may also browse for content by title, network, actor or genre.
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CBS Serves Up U.S. Open Tennis in 3D
Broadcasting & Cable | August 24, 2010
CBS Sports has followed through on previous suggestions that tennis would be a 3D-friendly sport, securing a sponsorship deal with Panasonic to produce stereoscopic 3D coverage of the U.S. Open championship to be held Aug. 30-Sept. 12.
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Web-to-TV Video Content Revenue Will Top $17B in 4 Years: Research
Cartt.ca | August 24, 2010
Growth in web-to-TV video is happening faster than originally anticipated, and by 2014, In-Stat predicts that there will be 57 million U.S. broadband households viewing full-length on-line video on the TV.
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Dish Network Unveils Online Video Portal
The Hollywood Reporter | August 24, 2010
"We want to give consumers more options" at a time when they spend more time watching TV content online, said Bruce Eisen, vp online content development and strategy at Dish. "The portal is at the forefront of Dish's TV Everywhere strategy."
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Apple's iTV Coming in September
San Jose Business Journal | August 23, 2010
Apple will integrate iAds in the product, allowing content producers to directly monetize and distribute content, which he says will "eventually destroy the television side of the cable and satellite industry."
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Content Kings Control the Future of IPTV
cnet news | August 23, 2010
New technologies are making it easier to get high-quality video streams just about anywhere and on any device, but content owners are still calling the shots. What this means for consumers is that the dream of cutting the paid-TV cord and getting everything you want streamed over the Net without a subscription and largely for free is a pipe dream.
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Why P&G Sought Small Over Scale in TV Strategy for Latest Pringles Launch
Advertising Age | August 23, 2010
More advertisers are thinking small when it comes to using TV. They're increasingly less concerned with swinging for the fences, and instead linking up with less-prevalent programming venues where their ads can soak up a greater amount of attention.
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Cablevision Eyes Q4 for Addressable Ads Across Footprint
Broadcasting & Cable | August 23, 2010
Cablevision Systems is planning to let advertisers deliver different local ads - based on individual household information, such as income - to all of its 2.9 million digital subscribers in the New York metropolitan area starting in the fourth quarter of 2010.
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Dish To Debut 'TV Everywhere' Site With 150,000 Videos
Broadcasting & Cable | August 23, 2010
"It's an ongoing process of adding more networks," said Bruce Eisen, Dish's vice president online content development and strategy. "When a Dish customer pays us for content, they should be able to watch it wherever they are and whenever they want."
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Real-Time Community, Big-Scale Events Still Desirable In TV World
MediaPost TV Watch | August 23, 2010
Advertising during big events is something marketers still desire, even as another part of their media plan looks to micro-target specific audiences and potential consumers. So for now - whether it's live or not - there is still plenty of value for TV's keeping it real.
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Selling Televisions With Television
Broadcasting & Cable | August 23, 2010
"I will say that making televisions in the electronics industry does give you a halo to other product categories, even if they're unrelated. So, when we are promoting our televisions in our integrated approach, I see a lift in cameras and I see a lift in audio, and I see a lift in personal devices unrelated to the TV itself because of the volume and the mass of that one centerpiece in the home."
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Boom in Multigenerational Households Has Wide Implications for Ad Industry
Advertising Age | August 23, 2010
While families living under the same roof usually have a financial incentive to do so, they also tend to have more discretionary income than single seniors or recent college graduates who are paying their own rent and expenses. Toy, book, travel, and car industries all could be targeting both groups, said Robert DiLallo, director of the New York office of the Grandparent Marketing Group.
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TiVo to Track Web Content Usage on TV Sets
The Hollywood Reporter | August 23, 2010
The move creates more competition for media measurement firm Nielsen, which has been pushed by critics to provide more integrated usage data across various platforms, and help media, entertainment and advertising companies better understand content consumption in the digital age.
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Political Ad Spending Set to Soar
Adweek | August 23, 2010
According to Borrell Associates, political ad spending will reach $4.2 billion this year, double the $2.1 billion the firm estimated was spent in 2008.
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Product Placement Spending to Surge in Europe
WARC | August 23, 2010
Product placement spending is set to enjoy double-digit growth in Europe over the period to 2014, as a result of the economic recovery and a relaxation of formal restrictions.
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"Schizophrenic" View of TV Reins in U.S.
WARC | August 23, 2010
"Most Americans say they no longer view the TV set as a necessity. But they keep buying more and more of them, especially the ones with the big, sleek screens and crystal-clear pictures."
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DirecTV Blasts Comcast/NBC Potential To Restrict Web Competition
MediaPost Daily News | August 23, 2010
In filing comments with the FCC concerning the Comcast-NBC merger, DirecTV says Comcast could move NBC programming to online through a "loophole" - and deny or restrict competitors' access to that content.
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