Headlines Archive - Week of Aug 15, 2009
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- Red Means Revamped Advertising
Technician Online | Aug 21, 2009
The University filmed a new set of television advertising spots on Wednesday. They attempt to show the University’s true ideals and differ from last year’s campaign. - Read the whole story
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- Rentrak to Launch Mobile Ratings for Flo TV
Mediaweek | Aug 20, 2009
Rentrak Corp. has struck a deal to provide mobile TV ratings for Flo TV, a subscription video service that offers full-length simulcast and time-shifted programming from several entertainment brands such as CBS, ESPN, Fox and NBC Universal. - Read the whole story
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- Stations’ Health Care Windfall Tops $45 Million
Broadcasting & Cable | Aug 20, 2009
According to figures from TNS Campaign Media Analysis Group (CMAG), over $60 million has been spent thus far in an attempt to get viewers to pressure their elected officials on health care one way or the other, with around $45 million of that going to local television. - Read the whole story
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- ANALYSIS: Nielsen Rival - Real Or Ruse?
Broadcasting & Cable | Aug 19, 2009
Time Warner"s announcement that it has concluded a new seven-year contract with Nielsen Co. sheds a whole new light on last week's reported formation of a consortium aimed at opening up the measurement field as online viewing grows. - Read the whole story
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- Shopaholics Take a Holiday
Globe and Mail | Aug 19, 2009
When a trio of big U.S.-based retailers reported second-quarter earnings on Tuesday that beat analysts' expectations, the markets responded with a little spring in their step. - Read the whole story
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- CBC Raises Parenting Website
Media In Canada | Aug 18, 2009
The CBC family is expecting and the targeted due date is Sept. 1. That's when the public broadcaster is set to launch CBC.ca/parents, a site that will provide parents with expert advice with an emphasis on media. - Read the whole story
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- TV Executives in Search of a Business Model
Broadcast Engineering | Aug 17, 2009
In the years prior to the digital transition, some TV executives surmised that once analog television was turned off, the industry would begin an intensive search for a new business model for the broadcast industry. - Read the whole story
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- Harris Bank Launches TV Ad Campaign
Business Journal | Aug 17, 2009
Harris Bank, which entered the metro Milwaukee market in 2008 by acquiring Merchants & Manufacturers Bank and Ozaukee Bank, has launched a new television advertising campaign that revives its lion mascot from more than a decade ago. - Read the whole story
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