Headlines Archive - Week of Aug 08, 2009

• How Many Ads Will Net Viewers Watch?
  Business Week | Aug 17, 2009
  CBS.com is studying how to pile as many commercials as possible on Internet shows; Hulu wants to run fewer ads but charge more for them. - Read the whole story

• Media Groups Plan TV Audience Measurement Coup
  Financial Times | Aug 14, 2009
  Top US media companies and marketers are working on their own consortium to break the grip of the dominant force in the TV audience measurement business. - Read the whole story

• South Park's Crude, Extended Pilot Airs Online
  Wired | Aug 13, 2009
  Trey Parker and Matt Stone's clumsily assembled construction-paper pilot that launched the South Park juggernaut premiered Thursday at the duo's joint site with Comedy Central. The sweetener? Four minutes of additionally crude footage. - Read the whole story

• Car Companies Slowly Boost Production
  TVNewsCheck | Aug 13, 2009
  After a lot of heartbreak, the nation's automakers aren't looking to commit. They're taking small, tentative steps to raise production to meet the revived demand for new cars and trucks sparked by Cash for Clunkers. - Read the whole story

• NBC Hits Facebook to Promote Fall Season
  Broadcasting & Cable | Aug 13, 2009
  The series premiere of NBC comedy Community is more than one month away, but that isn't stopping the broadcast network from trying to build buzz around the series. - Read the whole story

• Consumers Boost Confidence in Economy
  Financial Post | Aug 13, 2009
  Whether or not Canada is truly out of the woods when it comes to the recession remains up for debate, but more and more Canadians are choosing to think positive about the economy, a new survey finds. - Read the whole story

• Just What Is Television?
  Marketing Week | Aug 12, 2009
  Thinkbox, defender of commercial television, has been, well, defending the medium. In doing so, Tess Alps, chief executive of the TV marketing body, raises some interesting points on the definition of television. - Read the whole story

• Fed Says Economy Leveling Out; Rates Stay at Lows
  Boston Globe | Aug 12, 2009
  The Federal Reserve delivered a vote of confidence in the economy Wednesday, saying it would slow the pace of an emergency rescue program as the recession appears to be ending. - Read the whole story

• Canoe Potentially Taking Shape as TV Ad-Serving Network
  MediaPost Publications | Aug 12, 2009
  Today all television advertisers have sophisticated enterprise-reporting (ERP) applications that optimize their product pipelines and distribution networks. Yet as an industry we so far have failed to synch our TV ratings data with the enterprise data of the advertiser. - Read the whole story

• Fosters Revisits 'How to Speak Australian' Campaign
  Brandweek | Aug 12, 2009
  Foster's returned to TV this week after a three-year hiatus with a remake of its classic "How to speak Australian" campaign. - Read the whole story

• Consumer Spending Up 2.15% in July
  Adweek | Aug 11, 2009
  Consumers once again loosened their wallets in July, according to Deloitte's Consumer Spending Index. - Read the whole story

• GM Plans Significant Increase in Ad Spending
  Reuters | Aug 11, 2009
  General Motors Co GM.UL plans to increase its advertising budget for the rest of 2009 and 2010 to challenge consumer perceptions on quality and fuel economy that the automaker believes are out of line with improvements in its vehicle line-up. - Read the whole story

• Web Video Not Eating Into TV Ad Dollars, Study
  Mediaweek | Aug 11, 2009
  The TV upfront is way down this year. Plus, digital sellers constantly profess that all these lost TV dollars must be headed straight to the Internet. So TV's loss is Web video's gain, right? Not quite. - Read the whole story

• Disney Conjures Up Pact With Sears, Selena Gomez
  Mediaweek | Aug 11, 2009
  Disney Media Sales and Marketing is whipping up a little back-to-school magic, crafting a multiplatform sweepstakes/sponsorship deal with retail giant Sears. - Read the whole story

• Anheuser Seeks Buzz by Pouring More Humor Into New Round of TV Ads
  Wall Street Journal | Aug 11, 2009
  Anheuser-Busch InBev NV plans to tweak its marketing campaign for Bud Light and ratchet up spending in hopes of reviving a brand that is facing a rare slump. - Read the whole story

• DVRs: Not Quite Such a Threat After All
  Media Life | Aug 11, 2009
  A new report from RPA in Santa Monica, Calif., finds that viewership for commercials was actually up last season, based on Nielsen's live-plus-three-days-of-DVR-viewing commercial (C3) ratings. - Read the whole story

• Katz Television Sharpens Focus on Local Stations
  MediaPost Publications | Aug 11, 2009
  Television station sales representative Katz Television Group has created a new marketing group to focus on local TV stations' needs, particularly on new digital media efforts. - Read the whole story

• TV, Word-of-mouth Influence Young Consumers
  WARC | Aug 11, 2009
  Word-of-mouth and television advertising remain much more influential than social networks when it comes to shaping the purchase decisions of young consumers in the US, a survey by Pangea Media has found. - Read the whole story

• Faster Broadband Won't Make Us Watch More TV Online, Viewers Tell Survey
  Guardian | Aug 10, 2009
  Faster internet would make no difference to most people's online viewing habits, a survey has found. - Read the whole story

• Plethora of Promos to Crowd the TV Screen
  Advertising Age | Aug 10, 2009
  TV networks and advertisers are quietly testing whether consumers will respond to promos and ads that run on the top and bottom sectors of the screen while programs are airing. - Read the whole story

• NBC Taps Facebook (not Hulu) for Community Premiere
  NewTeeVee | Aug 10, 2009
  NBC posted an early look at the pilot of its upcoming show Community online, but you won't find it on the network's site, or even the NBC-owned Hulu. - Read the whole story

• TV Companies Benefiting From Online
  Variety | Aug 10, 2009
  Traditional TV webs are more likely to benefit from the growing popularity of online video than dedicated Internet-based companies, according to a survey conducted by Deloitte and YouGov. - Read the whole story

• Advertisers Take Recession Head-on
  Baltimore Sun | Aug 09, 2009
  Viewers turning to TV for an evening of escape from the gloom of the Great Recession have been finding something else altogether lately: more and more such ads reminding them of our economic woes. - Read the whole story

• Set-Top Shipments to Hit 200 Million by 2013
  Multichannel | Aug 08, 2009
  

  The transition to digital television and increasing competition between operators will help push worldwide set-top box shipments to 200 million by 2013, according to a new report from Parks Associates. - Read the whole story

• 'Clunkers' Jump-Starts Auto Advertising
  Broadcasting & Cable | Aug 08, 2009
  The federal government's so-called "Cash for Clunkers" program has dramatically fueled auto sales across America, and has kicked local TV advertising into gear as well. - Read the whole story