Gray Posts Local TV Recovery
MediaPost Daily News | August 13, 2010
Gray Television, which operates 36 stations in mid- and small-sized markets, rode a recovery in the local-TV ad market to a 16% revenue jump in the April-May quarter.
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PVR Users Still Watch Ads
Media in Canada | August 12, 2010
"I don't find these statistics surprising at all as they mirror my own personal viewing habits with my PVR. I probably view more PVR-recorded programming than the norm but I do stop and view commercials that interest me. This is very good news for the TV industry - the 30-second commercial is still very much alive and well."
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Google, DirecTV Tout Ad Partnership
MediaPost Daily News | August 12, 2010
Mike Steib, who heads TV Ads at Google, said the DirecTV deal signals that the company could now attract cable and telco TV operators to cede inventory to Google. Cable operators and telcos have more robust local sales operations than satellite operators have typically had.
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Adspend Levels Up by Almost 9% in Germany
WARC | August 12, 2010
Television revenues climbed 15% to 5.5bn Euros, newspapers posted a more modest improvement of 1.1% to almost 3bn Euros and magazines delivered an expansion of 2.6% to 1.9bn Euros.
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Major Issue Face TV Ad Industry in Middle East
WARC | August 12, 2010
Television remains the dominant advertising channel in the Middle East, but must overcome concerns about transparency and accountability.
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CBC Airs 3D Images On National Network
Broadcaster | August 11, 2010
CBC Television made broadcasting history with the first-ever Canadian 3D images on a national television network. The historic images were the first public test of CBC's 3D technology, in preparation for the full airing of the documentary special Queen Elizabeth in 3D.
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Revamped Apple TV Coming this Fall?
cnet news | August 11, 2010
Apple TV has long been a "hobby" for Apple, a project the company considers a work in progress, not a flagship product like the iPhone or Mac. As such, there have been few changes to the video-streaming set-top box since its introduction in 2008.
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Samsung Bullish On Connected TVs
Broadcasting & Cable | August 11, 2010
Samsung sees "huge potential" in connected, or "smart" TVs, said Samsung Electronics America President Tim Baxter, who predicted that 6.5 million connected TVs will be sold in the U.S. this year, equivalent to about 20% of the overall TV market.
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TV Ads Play Central Role in Key European Markets
WARC | August 11, 2010
Television is the main advertising channel through which consumers in Germany, Austria and Switzerland discover information about brands. This influence was particularly strong among teenagers, around half of which said TV spots exerted an impact on their purchase decisions.
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Studios, Cable Closer to Home Movie Deals
Reuters | August 11, 2010
Hollywood studios are getting closer to a deal to make new movies available to cable and satellite TV operators like Time Warner Cable and DirecTV as early as 30 to 60 days after their theatrical debuts, for a premium price.
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Ad, TV Coalition To Link Consumer Behavior To Media Measurement
MediaPost Daily News | August 11, 2010
The fledgling Coalition for Innovative Media Measurement (CIMM)says it has commissioned an ambitious study to understand how American media consumption patterns relate to existing audience measurement services.
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Branded Entertainment Set for Growth in US
WARC | August 11, 2010
Veronis Suhler Stevenson has estimated that the media and communications category will post an expansion of 6.1% each year from 2009-14, to a value of $1.42tn.
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Devices Will Add to TV's Advantage
MediaPost Video Insider | August 10, 2010
Consumers will strive for a deeper understanding of their world. A personal level of devices - those that can monitor everything from heart rate to the performance of automobiles - will become commonplace and are a part of the natural evolution of Web 2.0. As consumers multitask, they will seek out privacy-protected devices that can be integrated with "television."
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Sam's Club to Use Wi-Fi to Push TVs
The Wall Street Journal | August 10, 2010
This holiday season, Sam's Club is making a big bet on Internet-connected television sets - and hopes that providing free Wi-Fi in its stores will help draw customers to the new technology.
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Group Formed to Create Consistent Set-Top TV Data
Broadcasting & Cable | August 10, 2010
Cable, satellite and telco multichannel video distributors have formed a broad coalition to create guidelines putting television viewing data from set-top boxes into a consistent, accurate and usable form.
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General Motors Plans to Boost Adspend
WARC | August 10, 2010
General Motors is planning to heighten its advertising spend, in recognition of the fact that communications "is part of what made this company great."
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Petry Sees National Spot Up 50%-Plus in Q3
Broadcasting & Cable | August 10, 2010
Rep firm Petry Television reports that national spot ad sales are pacing up between 48-54% for the third quarter. While Petry expects the pace to moderate, it nonetheless forecasts higher growth in the third quarter than the first two.
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Gannett Getting More Local
Broadcasting & Cable | August 09, 2010
Gannett reported a 20% revenue increase in its broadcasting division for second quarter 2010, with "very positive revenue trends" at its TV stations perking up the multifaceted media giant.
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AT&T iPhone App Lets U-verse TV Subs Take Some Shows To Go
Broadcasting & Cable | August 09, 2010
AT&T has introduced its first mobile "TV Everywhere" service, with the debut of an iPhone app that lets U-verse TV subscribers download and watch full TV episodes, initially from 52 TV shows through content-licensing deals with Disney-ABC Television Group, Discovery Communications and PBS.
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CBS Reconsiders Hulu, Fostering A Bigger 'Dual Revenue' TV Financial Model
MediaPost TV Watch | August 09, 2010
It seems CBS is interested in possibly adding its TV shows to the Hulu site. Why? Les Moonves, president and chief executive officer of CBS Corp. says he just wants to make sure he's getting paid the right value for the company's TV shows.
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Scripps TV Revenue Climbs 22%
Broadcasting & Cable | August 09, 2010
"The flow of advertising dollars to broadcast television continues to recover nicely, and the organic growth of the digital and mobile audiences is encouraging. Much of that improvement is thanks to the general economic recovery, but we're also seeing returns on the investments we're making in high-quality local news content and the more aggressive marketing of the products and services we offer in local TV markets."
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Fisher Television Revenue Up 37%
Broadcasting & Cable | August 09, 2010
Fisher Communications reported television revenue of $31.1 million in the second quarter, a booming 37% increase over the same quarter last year. Core advertising net revenue increased 20%. Automotive advertising was up 85% in the quarter.
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Nielsen Tests Optimal STB Data In 3 Markets
MediaPost Daily News | August 09, 2010
While Rentrak trumpeted a deal with Charter giving it access to set-top-box data in a slew of markets, Nielsen has had a similar arrangement with the cable operator for months - forming the basis for an STB test it is conducting.
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Kraft Boosts Adspend, Cuts Back on Promotions
WARC | August 09, 2010
"Our focus has been and will continue to be on advertising and marketing investments that will build our brands for the long term," said Irene Rosenfeld, the company's chief executive.
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TV Ad Market Posting Double Digit Gains
The Hollywood Reporter | August 08, 2010
The TV advertising market continues to be red hot even amid continuing macroeconomic concerns about a sluggish recovery.
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