Headlines Archive - Week of Aug 01, 2009

• Why Men in Ads Are Dumb, Goofy or Completely Inept
  Globe and Mail | Aug 07, 2009
  More and more marketers are trying to tap into the overwhelming buying power of wives and mothers at the expense of their other halves. - Read the whole story

• For N.F.L., Split Seconds Become 30-Second Spots
  New York Times | Aug 06, 2009
  The National Football League is using a new camera to create a broad, unified campaign to promote the N.F.L. brand, the 2009 season, the league"s youth programs and other initiatives. - Read the whole story

• TV and Internet Platforms Will Exchange Data
  MediaPost Publications | Aug 06, 2009
  There are many competing missions within the advertising and content industries. While in many cases we all distribute on the same universally accepted TV platform, each of us are using the respondent viewer data in our own customized way. - Read the whole story

• Is the Future of TV Viewing Through the Internet and Then Onto a TV, Computer or Mobile Device?
  TVWeek | Aug 06, 2009
  Dave Poltrack, CBS's chief researcher, has come up with an interesting theory: that most TV shows will be streamed through the Internet to be displayed on a variety of devices: TVs, computers, mobile devices. - Read the whole story

• Online, NBC Thinks Local
  Forbes | Aug 05, 2009
  When NBC recently needed a managing editor to run the digital arm of its San Francisco station, the giant broadcaster didn't choose one of its news reporters or a hardboiled scribe from the local San Francisco Chronicle. - Read the whole story

• Measuring the Results of an Ad, Right Down to the City Block
  New York Times | Aug 05, 2009
  The people who buy media have found their jobs more complicated lately, what with all the new ways of measuring response " how many people clicked, clipped a coupon or made a purchase after seeing an ad. - Read the whole story

• Mobile Video Success for MSNBC.com
  BizReport | Aug 05, 2009
  July saw a new mobile traffic record set for MSNBC.com's properties following the introduction of video into their mobile web offerings. - Read the whole story

• Video Consumption Goes Up, Willingness to Pay Down
  MediaPost Publications | Aug 05, 2009
  While consumers can't seem to get enough online video, their willingness to ever pay for the bulk of it remains remote, according to a new report from eMarketer. - Read the whole story 

• UK Commercial TV Viewing at New High
  WARC | Aug 05, 2009
  Viewing levels of commercial broadcast television in the UK reached a record high in the first six months of this year, according to figures from the Broadcasters' Audience Research Board and Thinkbox. - Read the whole story

• Most Claim to Be Unswayed by Celebrities in Ads
  Adweek | Aug 05, 2009
  Does the presence of a celebrity in an ad actually make it more effective with consumers? - Read the whole story

• Princess Margaret Takes Its Mission to TV
  Marketing | Aug 05, 2009
  The Princess Margaret Hospital Foundation has released a new TV spot using the tag line "Conquer cancer, in our lifetime." - Read the whole story 

• NBC Builds Anticipation for 10 P.M.
  New York Times | Aug 04, 2009
  NBC is going all out to promote Jay Leno"s new show, hoping his very familiar face will bring in viewers and make the show a ratings winner. - Read the whole story

• Social Media Changing Customer Expectations
  MediaPost Publications | Aug 04, 2009
  Meeting radically changing customer expectations is a massive and snowballing challenge for established players in the global communications industry, confirms a new study from the CMO Council and its Customer Experience Board. - Read the whole story

• Nestl" Gets Bubbly in Aero Ad
  Marketing | Aug 04, 2009
  Nestl" Canada is inviting Canadians to "feel the bubbles" in a new 30-second TV spot for its Aero brand chocolate bar. - Read the whole story

• MSNBC Increases Mobile Video Views
  MediaPost Publications | Aug 04, 2009
  Monthly video views across MSNBC's mobile properties have more than tripled in the four months since the network added video to its mobile offerings, according to video delivery Transpera. - Read the whole story

• Social Media Changing Customer Expectations
  MediaPost Publications | Aug 04, 2009
  Meeting radically changing customer expectations is a massive and snowballing challenge for established players in the global communications industry, confirms a new study from the CMO Council and its Customer Experience Board. - Read the whole story

• Equal Billing: TV/Internet Use High for Old/Young Demos
  MediaPost Publications | Aug 04, 2009
  Simultaneous use of TV and the Internet is just as high with young viewers as with the older crowd, according to David Poltrack, chief research officer of CBS Corp. and president of CBS Vision. - Read the whole story

• Powering 'TV Everywhere' Multi-Screen, Multi-Source Video Aggregation and Distribution
  Mediacaster | Aug 04, 2009
  Cable, telecommunications, satellite, mobile and other video service distributors have a new tool build and deploy, multi-screen "TV Everywhere" video offerings. - Read the whole story

• Ad Biz Faces the 'New Normal'
  Adweek | Aug 03, 2009
  According to a new report from audit and consulting firm PricewaterhouseCoopers, advertising expenditures worldwide will total $467.3 billion by 2013. - Read the whole story

• More Ads Coming to Television
  ABC | Aug 03, 2009
  The ads are showing up where people used to enjoy a break from advertising, such as video on demand and on-screen channel guides.
  Even TiVo, which became popular for its technology that lets people skip TV commercials, is developing new ways to show ads. - Read the whole story

• Now on YouTube, Local News
  New York Times | Aug 02, 2009
  YouTube, which already boasts of being "the biggest news platform in the world," has created a News Near You feature that senses a user"s location and serves up a list of relevant videos. - Read the whole story