Headlines Archive - Week of Apr 25, 2009

• Pittman Says Broadband Won't Replace Broadcasting
  Marketing | Apr 30, 2009
  RBR/TVBR asks former AOL Time Warner COO Bob Pittman about the threat to radio and television from broadband Internet deployment. Pittman isn't buying that notion. He sees a computer screen and a TV screen as serving very different purposes. - Read the whole story

• Consumer Spending in U.S. Bounces Back
  Marketing | Apr 30, 2009
  U.S. consumers snapped back to life at the start of the year, renewing hopes the recession is losing steam. - Read the whole story

• ABC to Add Its Shows to Videos On Hulu
  New York Times | Apr 30, 2009
  Three of the four big broadcast networks now own stakes in Hulu, the popular video Web site. - Read the whole story

• Nielsen Probe Finds People Not Pushing Buttons Properly: The Bigger the Audience, the Bigger the Discrepancy
  MediaPost Publications | Apr 30, 2009
  Nielsen Wednesday began informing advertisers, agencies and television networks that rely on its national TV ratings that a significant number of people don't use its so-called "people meter" system properly. - Read the whole story

• More Viewing on More Platforms: Media Survey Results
  Mediacaster | Apr 30, 2009
  Consumers are increasingly watching television content on multiple platforms, contributing to the fragmentation of the traditional viewing experience, according to findings from Accenture's second annual Global Broadcast Consumer Survey. - Read the whole story

• Keeping the News Crawl Running During Ad Breaks
  New York Times | Apr 29, 2009
  In theory, cable networks that keep their news and information tickers rolling during commercial breaks could upset advertisers, which might feel that viewers are being distracted from their message. - Read the whole story

• Scotts Helps Men With Embarrassing Problems
  Marketing | Apr 29, 2009
  Scotts Canada is showing male consumers how they can get to the root of their lawn care problems through a TV campaign from Zig that spoofs hair loss infomercials. - Read the whole story

• Integrated Campaigns Worth Overcoming Hurdles
  TVWeek | Apr 29, 2009
  The importance of running advertising campaigns both on television and on the Internet was underscored by a new survey that shows viewers spend a significant amount of time surfing the Web while watching primetime programming. - Read the whole story

• Thinkbox to Advertise on Television
  Marketing UK | Apr 28, 2009
  Thinkbox, the marketing body for commercial TV companies, is launching its first TV advertising campaign. - Read the whole story

• Harris, McDonald's Team Up
  Orlando Business Journal | Apr 29, 2009
  Harris Corp. will team up with McDonald's Corp. to launch a branded TV channel in 20 fast-food restaurants around the country. - Read the whole story

• Nielsen Begins Measuring Internet Usage in TV Ratings Sample
  MediaPost Publications | Apr 28, 2009
  Nielsen this week will begin measuring the Internet usage of some members of its national TV ratings sample, and if the controversial test goes well, plans to make a decision this fall to expand the integration of TV and Internet measurement beyond the limited test sample to "build a foundation for the inclusion of online viewing in our television currency." - Read the whole story

• Audience Grows for CBS' TV.com
  Adweek | Apr 28, 2009
  CBS' significantly redesigned TV.com has seen its video audience skyrocket, as the former reference site has become a consistent destination for full-episode viewing of TV shows. - Read the whole story

• Grey's' Wedding Web Site
  New York Post | Apr 28, 2009
  ABC has created a faux wedding site through theknot.com for the impending nuptials between on-and-off again couple Meredith Grey (Ellen Pompeo) and Derek "McDreamy" Shepherd (Patrick Dempsey). - Read the whole story

• Warning: TV Content Controls on the Table
  Broadcasting & Cable | Apr 27, 2009
  A new push by activist groups would allow viewers to block "objectionable" advertising material. - Read the whole story

• Tetley Goes for More TV Advertising
  Talking Retail | Apr 27, 2009
  Tetley will return to television in May to support its Tetley Redbush brand. Forming part of its overall £6 million investment in marketing this year, the adverts will run across May and June and will coincide with targeted sampling activity. - Read the whole story

• Bob Pittman Is Bullish on Broadcasting
  RBR.com | Apr 27, 2009
  Bob Pittman remains a believer in the power of broadcasting and, through his private investment company, Pilot Group, owns Barrington Broadcasting Group in television and Double O Radio. - Read the whole story

• Study Finds More Americans Watching Video on-line, but Won't Cut Back Pay TV Subscriptions
  CARTT | Apr 27, 2009
  There are no clear signs that the Web is on its way to replacing traditional TV, however, a substantial number of respondents in a recent survey conducted in the U.S. said that they are turning to the Web to watch video. - Read the whole story

• Studies: TV Pushes Away Loneliness
  Hollywood Reporter | Apr 27, 2009
  Four new studies by the University at Buffalo and Miami University of Ohio found that watching TV can drive away feelings of loneliness and rejection. - Read the whole story

• "5th Grader" Tries to Outsmart Ad Skippers
  TVWeek | Apr 26, 2009
  A rarity in syndication is arriving next season, as Twentieth Television's "Are You Smarter Than a 5th Grader?" is making pod-busting commercial options available to stations. - Read the whole story

• NBC Focuses on Digital Ads
  TVWeek | Apr 26, 2009
  In an effort to mine as much advertising revenue as possible from one of the few mediums that's growing, NBC has hit the road to sell its digital programs on NBC.com. - Read the whole story

• The Web Charms Many Advertisers, but TV Still Delivers the Big Picture
  Adweek | Apr 26, 2009
  If there's any industry that's especially susceptible to charms of Internet advertising, it's tech, which, of course, has the most tech-savvy audience. - Read the whole story

• What Recession? So Long as People Still Have Appetites, TV Will Have Ads
  Adweek | Apr 26, 2009
  Plenty more Whopper Freakouts, women swooning over baby burgers and cameos from long-forgotten stars like Hootie (formerly of the Blowfish) are in store. - Read the whole story

• Rest Assured, TV Will Survive Tough Times
  TVWeek | Apr 26, 2009
  The TV business is still vibrant and exciting and bursting with creative energy. - Read the whole story