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Nielsen Test Could Lead To Commercial Ratings in Local Markets
MediaPost Daily News | April 30, 2010
Nielsen plans a test to determine whether set-top-boxes (STBs) can help upgrade ratings in local markets. No timetable is set, but the trial will take place in three undetermined markets. Those three will be of varying sizes, and will represent a cross-section of the methods Nielsen uses to generate its local numbers.
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Google to Introduce TV Software
The Wall Street Journal | April 30, 2010
Google Inc. is planning to introduce Android-based television software to developers at an event in May. The technology "designed to open set-top boxes, TVs and other devices to more content from the Internet" is attracting interest from partners that include Sony Corp., Intel Corp. and Logitech International SA.
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Nielsen: More TVs in Homes
MediaPost Daily News | April 29, 2010
Nielsen says the number of TV sets in 2009 had its largest-ever year-over-year increase since 2006 -- now just under three TVs per home, 2.93 TV sets per household.
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Television Dominates Media Usage in China
WARC | April 29, 2010
The Nielsen Company has released its first Three Screen Report covering television, computer and mobile habits in Shanghai. It stated that among households which owned all three of these devices, television was the pre-eminent platform.
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Station Ad Revenue to Grow 7.5% in '10
Bia/Kelsey | April 29, 2010
Although the television industry took a revenue hit in 2009, BIA/Kelsey predicts this year will see a 7.5% increase as combined over-the-air station income will hit $17 billion, compared with last year's $15.8 billion.
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Barclays: Big 4 Upfront To Reap $8.2 Billion
MediaDailyNews | April 28, 2010
As upfront week moves closer and networks pitch their wares and seek higher fares, a Wall Street firm effectively says, "Take care, recession!" Its prediction: the upfront market will be up 20% this summer.
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Al Gore Wants To Democratize Television, Leaks 'Crowdsourced TV'
MediaPost Daily News | April 28, 2010
What if you could flip the mass media power of the TV industry funnel, making your viewers your producers, and then using communities to source, distribute and promote professionally curated content? That appears to be what Current Media plans to introduce soon.
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Upfront: Media Buyers Predict Upswing in TV, Digital Ad Spend
MediaPost Daily News | April 28, 2010
What a difference a year makes. Media buyers and television sales executives Tuesday sounded an upbeat note about the upfront TV advertising marketplace after last year's pullback caused by a moribund economy.
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Outlook Improves for Global Advertising Market
WARC | April 26, 2010
Based on a weighted average of recent predictions from ad agencies, media companies and industry bodies, worldwide adspend levels are expected to rise by 2.8% in 2010 and 3.8% in 2011.
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TV and Facebook Lead U.K. Video Growth
MediaPost VidBlog | April 26, 2010
While monthly video viewing in the U.S. may be showing signs of leveling off, the British market is in serious growth mode.
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Is Network TV's Model Lost?
Broadcasting & Cable | April 26, 2010
Programming cost continue to escalate because the consumer will continue to demand a higher quality visual experience in a world of dispersed audiences.
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Satellite Operators Team on Advanced Ads
Broadcasting & Cable | April 26, 2010
Pay-TV satellite operators DirecTV and Dish Network announced that they are partnering to create a new dedicated channel, called the Advanced Satellite Advertising Platform (ASAP), that will run long-form spots such as infomercials with interactive features accessible through subscribers' remote controls.
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Agencies Developing Method To Factor Set-Top Data
MediaPost Daily News | April 26, 2010
A group of Madison Avenue pragmatists wants to see if it can develop a simple method that would allow advertisers and agencies to use the data to plan, buy and measure the delivery of TV networks, especially smaller ones that are not part of Nielsen's official TV ratings currency.
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