Headlines Archive - Week of Apr 18, 2009

• Avon to Air First Infomercial
  Marketing | Apr 24, 2009
  The cosmetics firm Avon will come calling on TV this weekend, recruiting sales representatives with its first-ever infomercial. - Read the whole story

• ABC Has Ad Metric to Prove Effectiveness, but Marketers Won't Share Data
  MediaPost Publications | Apr 24, 2009
  BC's Sales President Mike Shaw has said for some time the network is eager to go beyond commercial ratings or survey-based research to prove the ads it runs are effective. - Read the whole story

• The Revolution That Wasn't
  Economist | Apr 23, 2009
  DVRs were supposed to undermine television. They have done the opposite. - Read the whole story

• Canadian Consumer Confidence Bouncing Back
  Marketing | Apr 23, 2009
  Canadians are feeling feel better about the economic future, with consumer confidence increasing 7% this month, according to the latest results from market research firm TNS. - Read the whole story

• President Asks for Primetime Slot in May Sweeps
  TVWeek | Apr 23, 2009
  Officials from the Obama administration have asked the major broadcast networks for up to an hour of primetime next Wednesday at 8, according to sources familiar with the request. - Read the whole story

• U-verse TV Adds Subscribers, Challenges Cable Rivals
  MediaPost Publications | Apr 23, 2009
  After some delay, AT&T may finally be making strides with what it hoped it do with the launch of its U-verse TV service: challenge cable's successful triple play. - Read the whole story

• Consumers' TV Viewing Habits Change
  WARC | Apr 23, 2009
  Consumers around the world are watching an increasing number of TV channels, and are also growing more interested in viewing content via mediums such as computers and mobile phones, Accenture has found. - Read the whole story

• Forecast in National Home Depot Spot Is Local
  TVWeek | Apr 22, 2009
  Home Depot has made a unique deal with NBC for spots that highlight the local weather forecast for consumers looking to do garden work over the weekend. - Read the whole story

• Business Webcasts Combine Social Networking Tools, Interactive TV
  Mediacaster | Apr 22, 2009
  Social network tools will be combined with live and archived corporate Webcasts in a new online portal on behalf of Canadian business owners and operators. - Read the whole story

• TiVo Promotes Ads It Hopes You'll Talk to, Not Zap
  New York Times | Apr 22, 2009
  TiVo, which allows viewers to digitally record programs and fast-forward through ads, is trying to sell ad spaces on its screens. - Read the whole story

• Hulu Goes Old School, Loves Living Room TV
  Los Angeles Times | Apr 22, 2009
  For an online video company, Hulu believes in the power of television. - Read the whole story

• Study: TV Viewers Multitask Online
  BizReport | Apr 22, 2009
  According to the report Primetime television viewers spent more than 9% of their Primetime viewing time online. - Read the whole story

• Canada Has Most Online Video Viewers
  BizReport | Apr 22, 2009
  Marketers looking for the best audience for that next online video campaign should look North. - Read the whole story

• Teens Love Live TV
  MediaPost Publications | Apr 22, 2009
  According to a new study by Pangea Media, an online quiz technology company, and Ypulse, a digital youth media company, 65% of tween and teen users prefer to watch TV shows live. - Read the whole story

• Video Usage Up, More Watch Cross-Platform
  MediaPost Publications | Apr 22, 2009
  Worldwide video usage by consumers is at the highest levels ever -- but it is now more spread among a greater number of new media platforms. - Read the whole story

• Television Industry Not in Crisis Says Rogers
  Digital Home | Apr 21, 2009
  Canada's television industry is not in crisis, representatives of Rogers's told Parliament's Heritage Committee yesterday in Ottawa. - Read the whole story

• Study: More TV Viewers Also Online Later in Week
  MediaPost Publications | Apr 21, 2009
  A study on multitasking during prime-time TV showed that during weeknight television viewing, viewers also spent an average of 9.3% of prime-time viewing minutes online, according to a study released Monday by Integrated Media Measurement Inc. - Read the whole story

• NAB 2009: On-Demand Local-TV Streaming to Cellphones Promoted
  Twice | Apr 21, 2009
  Video-to-cellphone pioneer MobiTV has developed a platform that will enable local DTV stations to deliver video on demand to cellphones, the company announced here at the National Association of Broadcasters (NAB) convention. - Read the whole story

• Fisher Joins Interactive TV Ad Platform
  MediaPost Publications | Apr 21, 2009
  Fisher Communications, a station group with ABC-Univision duopolies in Seattle and Portland, Ore., said it will use an interactive TV ad platform that bounces viewers from TV to the Web. - Read the whole story

• How to Improve Local TV's Fiscal Future
  TVNewsday| Apr 21, 2009
  For their annual "Supersession" on the fiscal fortunes of local broadcasters, the NAB and the TVB recruited an all-star panel of station and program executives. - Read the whole story

• Study: Television Still Tops With Consumers
  Biz Report | Apr 21, 2009
  Don't flip that remote just yet. Online video may be a hot commodity but marketers shouldn't count out television advertising, especially as part of a cross promotional campaign. - Read the whole story

• Broadcasters Told to Put on a Happy Face
  RBR.com | Apr 20, 2009
  "It's not so glum. Everything's going to be OK," said Kelsey Grammer as he received an award at the NAB Show and suggested that the directors whose photos had been put up on the big screen ought to smile a bit. - Read the whole story

• Rehr Points to Television's Strengths in NAB Opening Keynote
  TVWeek | Apr 20, 2009
  NAB President-CEO David K. Rehr recognized the television industry"s ability to forge ahead and spur innovation in a tough economic climate during his keynote opening address at the 2009 NAB Show today in Las Vegas. - Read the whole story

• CW Airs Ads Aimed to Travel With Audience They Target
  Advertising Age | Apr 20, 2009
  Advertising Age recently reported that starting next Monday, CW will air new ads that aim to travel with the audience they target. - Read the whole story

• Time for TV: Adobe Flash Comes to the Home
  Broadcasting & Cable | Apr 20, 2009
  Adobe Systems Inc. announced that it will be bringing its popular Flash technology beyond computer screens to Internet-connected televisions, set-top boxes, Blu-ray players and other home entertainment devices. - Read the whole story

• NAB 2009: Recession "Isn't Stopping Us"
  Broadcasting & Cable | Apr 20, 2009
  NAB President/CEO David Rehr told the crowd at the opening NAB session in Las Vegas that, while the toxic economy presents considerable challenges for broadcasters, there's also great opportunity. - Read the whole story

• RTNDA@NAB: Stations Atwitter Over Twitter
  Broadcasting & Cable | Apr 20, 2009
  If Oprah can use Twitter, so can TV stations, said the panelists at the RTNDA session Twitter 101 in Las Vegas. - Read the whole story

• Content Jumps From PC to TV at Jump TV
  Mediacaster | Apr 20, 2009
  With an enhanced video player, more VOD content and community features, Jump TV Latino plans to become a multi-platform service by unveiling a set-top-box later this year, allowing viewers to watch live and on-demand content on TV as well as the PC. - Read the whole story

• TiVo to Sell Instant Data on What People Watch, Fast-Forward
  USA Today | Apr 20, 2009
  The company that's made it so easy for television viewers to avoid watching ads will unveil Monday a plan to help stations sell them. - Read the whole story

• Viewers Will Pay to Go Adless
  Adweek | Apr 20, 2009
  Subscription payment models -- where consumers pay a fee for unlimited programming -- were preferred over pay-to-play. - Read the whole story

• NAB 2009: Accenture Study Sees Growing Interest in Traditional TV
  Broadcasting & Cable | Apr 20, 2009
  There was some good news for both broadcast and cable TV in a new global TV consumption survey, released Monday as the National Association of Broadcasters opened its annual convention in Las Vegas. - Read the whole story

• NAB 2009: Study Finds Recession Boosts U.S. TV Viewership
  Broadcasting & Cable | Apr 20, 2009
  The poor U.S. economy means that people are spending more time watching TV, though less time watching it on mobile devices. - Read the whole story

• Nielsen IAG: Best in Show
  Mediaweek | Apr 20, 2009
  As television "commercial avoidance" methods have evolved over the years - with the prevalence of DVR use letting viewers fast-forward through ad breaks - advertisers have had to look for alternative ways to get their brands noticed. Product integrations on TV programming have become a popular loophole. - Read the whole story

• Old Issues in Modern TV 'Crisis'
  Toronto Star | Apr 20, 2009
  This week a steady stream of television and cable executives will appear in Ottawa before the Standing Committee on Canadian Heritage to discuss the "evolution of the television industry in Canada and its impact on local communities." - Read the whole story

• Adobe in Push to Spread Web Video to TV Sets
  New York Times | Apr 20, 2009
  The denizens of Hollywood and Silicon Valley have, by and large, vastly different value systems, role models, even tastes in cars, food and clothing. - Read the whole story

• Global Survey Says PayTV Gaining Favor
  Hollywood Reporter | Apr 20, 2009
  The viewing of TV content continues to rise but is becoming more fragmented, according to a new study by consulting company Accenture, which also found consumers are more willing to pay for TV programming though a subscription model. - Read the whole story

• NAB 2009: TiVo to Measure Local TV Consumption
  Broadcasting & Cable | Apr 19, 2009
  Digital-video-recorder supplier TiVo plans to begin this summer to provide anonymous, second-by-second ratings data for programs and commercials airing in local U.S. markets, which the company says will provide greater granularity than current ratings samples from Nielsen and other measurement firms. - Read the whole story

• The Older Audience Is Looking Better Than Ever
  New York Times | Apr 19, 2009
  When Brian Gordon and his partners started ebeanstalk.com, which sells children"s learning toys online, they expected most of business to come from younger consumers starting families. But a recent customer survey found that up to 40 percent were actually older, mainly grandparents. - Read the whole story

• Stations Turn Focus to Web
  TVWeek | Apr 19, 2009
  On the eve of the annual National Association of Broadcasters" convention in Las Vegas this week, television stations are facing perhaps the most challenging time ever in their business. - Read the whole story