Survey Says TV Getting the Hang of the Web, Radio Not So Much
TV Business Report | April 23, 2010
A new study from the Radio Television Digital News Association and Hofstra University finds that more TV stations are now turning their websites into a profit center.
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New Ratings Tracker Reveals Shifts in Viewing Trends
Broadcaster | April 23, 2010
CW Media Holdings Inc., the specialty channel division of Canwest Global Communications Corp., says that a new device used to measure what people are watching has revealed some shifts in viewing trends.
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Adspend Levels Rise in Germany
WARC | April 23, 2010
By medium, TV ad sales rose 16.4% to "2.4bn, while newspapers and consumers magazines both posted gains of under 1% to "1.3bn and "800m in turn.
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P&G Signs Ad Deal With Winfrey Network
The Wall Street Journal | April 22, 2010
Procter & Gamble Co. signed an advertising pact valued at more than $100 million with the Oprah Winfrey Network, according to people familiar with the matter, as the television-ad market continues to strengthen.
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Trending Up: Media General Revs Up 12%
MediaPost Daily News | April 22, 2010
As other TV station groups have reported, Media General has been bolstered by stronger financial results in the first quarter, due to improved advertising sales.
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Outlook for UK Advertising Market Improves
WARC | April 22, 2010
In February, adspend was not expected to return to growth until the third quarter of this year, but revenues are now predicted to rise throughout 2010, equating to an annual increase of 2.3% at current prices.
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World Cup Breakthrough for 3D Pioneers
Toronto Star | April 21, 2010
The Montreal team from Sensio Technologies Inc. has a message about our home media: "One day, 3D will be in every home."
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C3 Ratings Pay Off For Marketers
MediaPost Daily News | April 21, 2010
Halfway through the 2009-2010 TV season, marketers continue to get more for their media dollars with commercial ratings higher than program ratings.
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Adspend Levels Rise in Middle East
WARC | April 21, 2010
Adspend levels climbed by almost 25% in the Middle East and North Africa in the first quarter of this year, new figures have shown.
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TV Stations Record Rev Gains In Web Sites, Digital Efforts
MediaPost Daily News | April 21, 2010
According to new data from the Television Bureau of Advertising - by way of media researcher Borrell Associates - TV station's digital businesses rose to 8.7% share in 2009 from 8.3% in 2008.
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NBC Olympics: Mobile Offers Ad Synchronicity, Can Align With TV
MediaPost Daily News | April 21, 2010
NBC conducted research on its multiplatform coverage of the Vancouver Olympics and found that nearly half the people using its mobile offerings did so while watching coverage on TV. Going forward, that might help the network pitch advertisers on programs where TV and mobile messaging are more closely aligned.
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Advertisers Want Consumers to Lighten Up and spend
Forbes | April 20, 2010
New ad campaigns suggest marketers are eager to shake off the gloom of tough economic times--and they hope consumers will do the same.
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Gannett: TV Ad Sales Trend Up, Newspapers Still Suffer
MediaPost Daily News | April 19, 2010
Gannett says based on current trends, it expects the percentage increase in TV advertising revenues to be in the very high teens to the low twenties for the second quarter of 2010, compared to the second quarter of 2009.
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The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets
MediaPost Daily News | April 19, 2010
It appears that, after languishing last year, the upfront TV advertising marketplace is once again front-and-centre with top ad executives who expect to increase their total upfront ad spending, and to commit at least half of all their 2010-11 TV advertising budgets during the advanced TV ad buying season.
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CNN Marries Content and Commercials to Retain Viewers
AdAge | April 19, 2010
TV viewers by now are accustomed to seeing product placement in their favorite shows. But how will they react upon seeing "program placement" in their commercials? On John King's new early-evening news show on CNN, every commercial runs with a small window at the bottom of the screen offering a live view of the show's set.
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Advertising Market Returns to Growth in UK
WARC | April 19, 2010
The number of advertisers in the UK which increased their marketing budgets rose for the first time since 2007 at the start of this year, according to a new study.
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