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TV Ads Hit $69B In '10
MediaPost Daily News | April 22, 2011
Looking at the market as a whole, TV advertising continues to grow - now at $69 billion in 2010, according to Nielsen, up 8% versus the 2009. Of this, $20 billion went into prime-time TV programming, which was up 6% versus a year ago. Prime time accounts for 43% of all TV advertising.
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Veria TV Extends Wellness Content To Canada's One Channel
Multichannel News | April 22, 2011
New York-headquartered Veria TV, which counts carriage on Dish Network and Verizon FiOS in the U.S., has reached an agreement with Canada's One channel for up 250 hours of its natural and wellness fare. The licensing deal, terms of which were not disclosed, marks one of the largest content acquisitions by One, which is owned and operated by Toronto-based ZoomerMedia Ltd.
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ESPN Deserves Credit For Showing Some Humility
MediaPost TV Blog | April 22, 2011
Even as it's constantly accused of acting with a certain hubris with over-hyping events it covers, ESPN continues to show a remarkable degree of humility. It's not above conceding its mistakes or oversights and moving quickly to rectify issues or alter policies.
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A Clash Over the Airwaves
The New York Times | April 21, 2011
"We"re in full battle mode to protect broadcasters from being forced to give up spectrum," said Gordon H. Smith, president of the National Association of Broadcasters and a former United States senator.
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New to Your TV Screen: Twitter Hashtags
TV Guide | April 21, 2011
Although the TV screen is already crowded - with network logos, news crawls and promo messages routinely popping up throughout a program - broadcast and cable networks are now starting to add Twitter hashtags to the bottom of their shows.
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Samsung Faces Off With LG Electronics in Mortal Kombat 3-D TV Format Fight
Bloomberg | April 21, 2011
Samsung Electronics Co. and LG Electronics Inc. are engaged in the latest technology industry version of "Mortal Kombat," this time in the 3-D flat-panel TV market. Each is counting on high-margin sales of three-dimensional sets to help boost profit in their broader television businesses.
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Upfront: Cable Nets Expected To Take In $9.2B
MediaPost Daily News | April 21, 2011
A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market at large.
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TV One Ad Sales Up 40%, Develops Original Series
MediaPost Daily News | April 21, 2011
As Comcast moves to take a larger stake in the network, TV One says ad sales rose by nearly 40% in the first quarter, and it has opened a West Coast office. The network, which targets a slightly older African-American demographic than BET, also said that it signed 50 new advertisers last year.
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Hoover's Mostly Bogus Soap-Opera Boycott Is an Act of PR Genius
bnet.com | April 20, 2011
Following marketing vp Brian Kirkendall's cri de coeur, Hoover's Facebook page has filled up with angry soap fans supporting the company. The most charming part about it all is that Kirkendall claims he yanked his budget after talking to his mom and wife but without consulting his boss.
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Viacom Stock Hits Highest Price Since CBS Split
The Hollywood Reporter | April 20, 2011
"Viacom currently sits at an operating sweet spot given strong ratings growth over the past several quarters at MTV, a robust kids' upfront market, a solid film lineup and an attractive valuation."
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Report: HD Ad Adoption Grows But Hits Only 17%
Broadcasting & Cable | April 20, 2011
The number of ads in high definition grew to 17% in the first quarter of 2011 from 13% in the fourth quarter of 2010 but continued to lag significantly behind the number of homes with HD sets, which are now in well over three fifths of all households.
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Top Hollywood Names Join Pay-TV Protest
Financial Times | April 20, 2011
A group of influential film directors and producers which includes James Cameron, Michael Bay and Kathryn Bigelow, has joined a campaign against plans to make films available in the home just two months after they have been shown in cinemas.
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TiVo Soars, Dish Sags: Large Settlement Coming?
Barron's | April 20, 2011
TiVo said it looked forward to a permanent injunction against Dish, and that the ruling, "paves the way for TiVo to receive substantial damages and contempt sanctions regarding the DVRs that EchoStar and Dish Network failed to disable."
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On TV Now: Watch an Ad, Get a Free Pepsi
Adveritising Age | April 20, 2011
Here is how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of Pepsi Max.
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UK TV leaders Warn Government Not to Weaken IP Laws
Rapid TV News | April 20, 2011
The UK's leading commercial TV operators across all platforms have warned the UK government that proposed changes to Intellectual Property (IP) laws could undermine the sectors" ability to reinvest profits in economic growth.
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Premium TV, HD Spur Virgin Revenue Growth
Rapid TV News | April 20, 2011
A 22% increase in premium TV customers and a HD penetration of 41% have contributed to Virgin Media posting a steady increase in revenue for its first financial quarter of 2011.
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Internet-Connected TV Scores With Netflix Users
MediaPost Daily News | April 20, 2011
Although more U.S. homes have Internet-connected TVs, watching online video on TV is still a small entertainment activity - unless your name is Netflix.
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ESPN Rejects Gambling Sites, Poker Ads
MediaPost Daily News | April 20, 2011
On the heels of federal indictments against three big Internet gambling companies, ESPN has removed all advertising and programming from its schedule temporarily.
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DirecTV to Launch Premium Video on Demand Thursday with 'Just Go With It'
Los Angeles Times | April 19, 2011
Consumers will have to pay $29.99 to rent the Sony Pictures movie for 48 hours. That's the first time a major studio movie has been available on television sets that soon after playing in theatres and at that high a price.
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Omnicom Reports 24% Jump in Profits
Financial Times | April 19, 2011
Omnicom, one of the world's largest marketing services groups, said its strong first quarter reflected a strengthening global economy as it reported a 23.6 per cent leap in net earnings to $201.9 for the first three months of the year.
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Snooki Proves TV Is More Relevant Than Ever
Advertising Age | April 19, 2011
Millions follow Snookie's life now, proving that we'll watch anyone, simply because she's on TV. That kind of power isn't going away anytime soon. The cultural significance of TV is what gives anyone (or anything) on it some level of credibility, and more often, celebrity. Without realizing it, we believe that if it's on TV, it must be legit. TV has the power to create and strengthen almost anything.
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NHL Inks 10-Year Deal With NBC, Versus For TV Rights
Huffpost Media | April 19, 2011
The NHL is staying on NBC and Versus for the next 10 years with a deal Commissioner Gary Bettman calls the most significant in league history.
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Global 3D TV Shipments to Grow Sharply
Rapid TV News | April 19, 2011
Despite the current lack of compelling content and high associated costs, 3D TV is just about to enter a ramp up phase according to new research from RNCOS.
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For Top CMOs, TV Remains Surest Bet for Advertising
Advertising Age | April 18, 2011
While media splinter exponentially and digital explodes, CMOs of some of the world's-biggest marketing companies remain committed to, and continue to invest in, that advertising stalwart - TV. "It's hard to argue that from a media perspective, on a brand-awareness scale, that there's a more efficient play to do than TV."
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Consumers Aren't so Keen on Cutting the Cord After All, Survey Finds
Advertising Age | April 18, 2011
By wide margins, people are adding to their cable service rather than cutting back. One quarter, or 25%, said that in the past 12 months they have subscribed to a new cable or satellite service. Some 15% upgraded to a higher-tier service, 16% added a premium channel, 18% added HD service and 14% added a DVR or an additional receiver.
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Yahoo Guns for TV's Upfront Ad Dollars
Adweek | April 18, 2011
Make room for another major player in the upcoming TV upfront season - Yahoo. The beleaguered portal is looking to significantly ramp up its original video output this year and - even more boldly - capture TV dollars.
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Cable Networks Continue Growth Path
MediaPost TV Blog | April 18, 2011
It continues to be an auspicious time in the cable network business with the ad market, if forecasts are to be believed. And ad spending is the most volatile aspect of the sector.
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Over 3 Billion Connected TV Devices by 2016
Rapid TV News | April 18, 2011
A new survey from ABI Research has concluded that connectivity continues its inexorable march into home entertainment, forecasting three billion shipments of connected TV devices by 2016.
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Magna Sees Cable Ad Sales Spending Up 10.8% In 2011
Multichannel News | April 17, 2011
Media agency Magna Global expects cable network ad revenues to rise 10.8% in 2011, making it one of the fast-growing segments of media.
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