Headlines Archive - Week of Apr 11, 2009

• Burger King Will Devote More Ad Dollars to TV
  Advertising Age | Apr 17, 2009
  A recent article in Advertising Age reports that Burger King plans to increase spending by double digits for its fiscal year beginning this August -- and TV will be the biggest beneficiary. - Read the whole story

• Oprah's First Words on Twitter: "HI TWITTERS"
  New York Times | Apr 17, 2009
  Well, it wasn't exactly Neil Armstrong's first words from the moon or even Alexander Graham Bell's first words on a telephone, but Oprah Winfrey made her first tweet a few minutes ago. - Read the whole story

• US Consumers Influenced by Ads
  WARC | Apr 17, 2009
  Some 80% of Americans say advertising helps boost awareness, while 53% argue communications play the same role when they come to make a purchase. - Read the whole story

• YouTube Increases TV, Movie Videos
  Marketing | Apr 17, 2009
  YouTube said Thursday it is vastly expanding its library of full-length movies and TV shows, while also launching a new advertising service and adding about a dozen new content partners. - Read the whole story

• How Will Downturn Impact Advertising?
  Adweek | Apr 16, 2009
  If the recession doesn't kill advertising, maybe it'll make it stronger. At any rate, that's the glass-half-full way of interpreting the results of an online poll for Adweek among members of LinkedIn. - Read the whole story

• Steady Progress for 3-D TV Content
  Variety | Apr 16, 2009
  While the electronics industry wrestles with a standard for stereoscopic television, there is steady progress toward 3-D programming, especially for sports and other live events. - Read the whole story

• Virgin Media Studies Broadband TV Advertising
  Broadband Finder | Apr 16, 2009
  Virgin Media has announced the results of a three-month study into the effectiveness of advertising using its broadband TV services, it has emerged. - Read the whole story

• CBS Tweets 'Amazing Race' Renewal
  Hollywood Reporter | Apr 16, 2009
  CBS' "The Amazing Race" was picked up for a 15th cycle Thursday and made history as the first series whose renewal was announced on Twitter. - Read the whole story

• CNN Does Not Want to Lose to Ashton Kutcher
  TVNewser | Apr 16, 2009
  Tonight on AC360, Erica Hill implored CNN viewers to begin following @CNNbrk, the breaking news Twitter account. - Read the whole story

• New Reality TV:Real Criminal Characters Helping TV Ad Sales
  MediaPost Publications | Apr 16, 2009
  The power of TV still lights up faux celebrities, from impeached former governors to overloaded mothers with too many children looking for more -- and now, an imprisoned NFL star. - Read the whole story

• Global TV Launches New and Expanded Website
  Broadcaster | Apr 16, 2009
  GlobalTV.com is unveiling a new look and additional online content, the result of what it calls the biggest digital makeover in the site's history. - Read the whole story

• NBC Serves 1 Billion Full Episode Streams
  tvbythenumbers.com | Apr 16, 2009
  NBC.com today announced that through the NBC Rewind streaming video player, the site has delivered over one billion full episode streams. - Read the whole story

• TV Ads Scores High Consumer Impact
  MediaPost Publications | Apr 16, 2009
  Television advertising contributes more than half the impact of all marketing -- from initial awareness through purchasing -- when consumers are exposed to an overall campaign. - Read the whole story

• Small Misunderstandings in Kraft Campaign for Le P'tit
  Marketing | Apr 15, 2009
  For the first time since 1996, Kraft has returned to the airwaves to promote its P'tit Québec cheese with three 15-second spots. - Read the whole story

• Study Shows TV's Impact on Consumer Purchasing Behavior
  TVWeek | Apr 15, 2009
  With the upfronts just around the corner and the economy in need of stimulation, a new study by the Television Bureau of Advertising offers insights into how advertising affects consumers as they make their way toward purchase decisions. - Read the whole story

• WRAL Begins Broadcasting to City Buses
  TVNewsday | Apr 14, 2009
  Digital TV pioneer WRAL Raleigh, N.C., is claiming the first mobile DTV service, today simulcasting its regular mix of local news, syndication and CBS network programming to a city bus equipped with receivers and two plasma screens, according to station owner James Goodmon. -  Read the whole story

• Advertisers: Download Your Way to Message-Friendly Audiences
  MediaPost Publications | Apr 14, 2009
  A recent Knowledge Networks study shows that use of network-produced video increased to over a third (37%) of online users -- up by more than a quarter over the previous year (27%). - Read the whole story

• Time to Buy TV, Radio, and Internet Ads?
  Business Week | Apr 14, 2009
  Business owners who might not have considered such advertising in the past should know rates are down and audiences are up. - Read the whole story

• When Fast Food Gets in the Fast Lane
  Los Angeles Times | Apr 14, 2009
  Carl"s Jr. is addressing a super-size image problem in its advertising by practically undressing Padma Lakshmi as she makes love to a hamburger. - Read the whole story

• BMW Ads Hit the Pedal on Airtime
  Media In Canada | Apr 14, 2009
  BMW Canada launched a unique, five-second television ad campaign this month to promote its 1 and 3 Series vehicles with the tagline "Joy is not a luxury. - Read the whole story

• Pump Media Going Interactive
  Mediaweek | Apr 14, 2009
  Pump Media, a digital out-of-home network at the gas pump, is going interactive, turning its audio and video LCD screens into touch screens developed by 3M. - Read the whole story

• TV Still Performing Better Than Newspapers, Magazines, Radio
  Broadcasting & Cable | Apr 14, 2009
  Despite "unprecedented economic problems" that may precipitate a 6.9% global decline in advertising expenditures this year, television is fairing relatively well in the downturn, according to a report released by ad agency Zenith Optimedia. - Read the whole story

• U.S. Recession May Be Easing, Bernanke Says
  Toronto Star | Apr 14, 2009
  U.S. Federal Reserve Chairman Ben Bernanke said Tuesday there's been "tentative signs" that the recession may be easing. - Read the whole story

• Caltrate Plus Bones Up With New Campaign
  Marketing | Apr 14, 2009
  Wyeth Consumer Healthcare has launched a national television advertising campaign in support of its calcium supplement brand Caltrate Plus. - Read the whole story

• BBM Explores Tech Trend Uptake Among Canadians
  Media In Canada | Apr 14, 2009
  BBM Analytics recently released the Media Technology Adoption Report, based on the Media Technology Monitor (MTM) 2008 surveys. - Read the whole story

• March Video Streaming Soars Nearly 40 Percent Compared to Last Year
  Nielsen | Apr 13, 2009
  Nielsen"s analysis of online video viewing habits in March shows that more than 9.6 billion streams were viewed by an estimated 130 million web users. In total streams, the figure represents a nearly 9% jump over the previous month, and 38.8% increase over figures released for March 2008. - Read the whole story

• Multiplatform Views? Yeah, We Can Do That
  Advertising Age | Apr 13, 2009
  When Erik Flannigan began his role as Comedy Central's senior VP-digital media in December 2006, he faced the same conundrum all cable networks were grappling with: how to distribute and monetize his programming in a post-YouTube era. - Read the whole story

• For The Fortunate, There Are Bargains
  Globe And Mail | Apr 13, 2009
  While thousands of Canadians have been laid off, and more are worried about seeing a pink slip in the near future, many have been left relatively unaffected by the economic downturn. - Read the whole story

• TV Ads Paid Off for Corus
  Media In Canada | Apr 13, 2009
  Corus Entertainment saw its net income dip last quarter but reported generally positive numbers last week despite the ill health of the economy and the ad market. - Read the whole story

• MillerCoors and Asics Bring Action to Ads on ESPN
  New York Times | Apr 13, 2009
  MillerCoors may already be the second-largest ad spender on ESPN networks, but the beer giant is always looking for innovative ways to market its products during ESPN telecasts. - Read the whole story

• Teletoon Launches on iTunes
  CARTT | Apr 13, 2009
  Animation channel Teletoon is the latest Canadian broadcaster to make its content available on Apple"s digital media player iTunes. - Read the whole story

• L3 Local Metric Not Quite There Yet, Agencies
  Mediaweek | Apr 13, 2009
  When C3 ratings arrived on the network TV scene two years ago, they forever changed the national TV currency. - Read the whole story

• New Ads Intensify Fight on Union Bill
  Wall Street Journal | Apr 13, 2009
  The U.S. Chamber of Commerce is launching a $1 million television advertising campaign that takes a new line of attack against the Employee Free Choice Act. - Read the whole story