Brazilian Consumers See Value of Advertising
WARC | April 15, 2010
Most consumers in Brazil think that advertising plays a positive role both in their own lives and the country's economic development.
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Evian Takes Viral Mega-Hit Roller Babies to TV
AdAge | April 15, 2010
After 10 months, a grand total of 102 million views, 130,000 comments and 500,000 Facebook fans, Evian is finally putting its babies to work on TV.
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Nielsen Adds Ratings for Away-From-Home TV Networks
AdAge | April 14, 2010
Away-from-home TV networks at retail, restaurant and transit locations got a boost this week when Nielsen released its first quarterly audience report on the medium.
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Enders Predicts 10% Uplift in TV Advertising Revenues
MediaWeek | April 14, 2010
According to Enders Analysis, the TV advertising market will be up around 20% during April and May this year. The World Cup month of June is set to be up by around 15%. Across the sectors, Enders says that motors and finance have turned the corner and are showing strong growth.
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Media Owners Should Target BRICs: Study
WARC | April 14, 2010
BRIC nations offer substantial opportunities to international media owners, but a nuanced understanding of local conditions is required for success, a study by Ernst & Young has argued.
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Panasonic, AEG Align For 3-D Programs
MediaPost Daily News | April 14, 2010
A recent Wall Street report cautioned that critical mass in the 3D TV space is well off, partly due to a lack of content in the format. Panasonic, which has a 3D plasma set on sale for about $2,500, is looking to accelerate sales by investing in content development.
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TV Groups Form Mobile Joint Venture
AdWeek | April 14, 2010
A dozen of the nation's largest TV groups (representing 173 stations) have formed a joint venture to develop a national mobile content service.
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Old Ads That Won't Die or Fade Away
The New York Times | April 13, 2010
Thanks to internet staples like YouTube, Facebook and the special web sites known as microsites, consumers can still see ads after the completion of the campaigns of which they were part " not unlike satellites that remain in space, visible to the eye, long after they have stopped being tracked.
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Love the Telenovela, Buy the Product
The New York Times | April 13, 2010
Telemundo is expanding its branded entertainment by signing licensing deals with manufacturers to develop products that can be integrated into programming like telenovelas " the over-the-top, prime-time soap operas that are a staple of Hispanic TV.
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ABC Sees Success in iPad App
The Wall Street Journal | April 13, 2010
ABC is the only television network so far to offer an application for watching its shows free"with ads"on Apple Inc."s new iPad tablet computer, and it says its business model is proving fruitful.
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Automakers Ramp Up Ad Spending
Marketing | April 13, 2010
Automakers are spending a lot more on advertising than they were a year ago, giving a boost to the media companies that rely on ad revenue to keep them profitable.
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Nielsen Breaks 4th Wall: Releases Report Comparing Place-Based With Traditional TV
MediaPost Daily News | April 13, 2010
In a move that will enable the burgeoning digital out-of-home media marketplace - especially place-based video networks - to be planned and bought alongside traditional TV networks, Nielsen this week released the first edition of a regular quarterly report that will enable advertisers and agencies to compare their audience reach with TV.
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Bell TV Airs Canada's First National 3D Broadcast
Cartt | April 12, 2010
Bell TV made history this weekend after airing the country"s first national 3D high definition television broadcast. The DTH behemoth broadcast the final two rounds of the 2010 Masters Tournament in 3D HD to its customers with a 3D television and compatible 3D glasses.
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Consumer-Goods Makers Pour Out Ads
The Wall Street Journal | April 12, 2010
As wary Americans start to crack open their wallets, household-goods makers like Procter & Gamble Co., Colgate-Palmolive Co., Kimberly-Clark Corp. and Clorox Co. are cranking up their advertising, hoping to coax consumers farther out of their shells.
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Nike Ad Left Viewers Confused, Skeptical
MediaPost Marketing Daily | April 12, 2010
A survey of 600 U.S. viewers by Flemington, N.J.-based HCD Research noted the controversial commercial's "favourability" for the Nike brand has dropped off, falling from 92% to 79%.
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Advertisers to Adapt Approach to TV in China
WARC | April 12, 2010
Some 395 million households in China own at least one television set, giving this medium a more substantial reach than any other form of media in the world's most populous nation.
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