Headlines Archive - Week of Apr 04, 2009

• What Recession? Dr Pepper Puts the Fizz Back in Its Ad Budget
  Globe and Mail | Apr 10, 2009
  Dr Pepper Snapple Group is investing in marketing, launching new campaigns for brands including A&W Root Beer, Canada Dry, Mott's and a new flavor formulation of Dr Pepper called Dr Pepper Cherry. - Read the whole story

• DVR Viewers Bypassing 10 p.m. Slots
  MarketWatch | Apr 09, 2009
  New research indicates that viewers who use digital video recorders to watch their favorite broadcast TV shows tend to watch shows recorded between 8 and 10 p.m. - and that many of them appear to be skipping 10 p.m. telecasts altogether. - Read the whole story

• Don't Get Too Excited Over Internet TV
  Media Life | Apr 09, 2009
  Two weeks ago, Nielsen released a study showing that time spent watching online video was nowhere near as significant as many had thought, with television accounting for 99 percent of screen time. - Read the whole story

• Demand for High-Definition Services Boosts TV Industry
  The Independent | Apr 09, 2009
  Neil Gaydon, the chief executive of Pace, said: "HDTV will become all pervasive. It isn't mass market yet but it is a question of when, not if." - Read the whole story

• Corus Reports 1 Percent Growth in Revenues for Q2
  CARTT | Apr 08, 2009
  Corus Entertainment announced that its combined TV and radio revenues for its second quarter were $181.4 million, up 1% from $178.7 million last year. - Read the whole story

• Streaming From Laptop to TV, Without Tripping Over Wires
  New York Times | Apr 08, 2009
  Streaming your laptop’s content to a television or other display device often involves awkward reaches behind a display and dealing with all kinds of cables. - Read the whole story

• Advertising's Dominant Media of the Future
  suite101.com | Apr 08, 2009
  There is so much debate about the relative value of mobile media, television, the internet and newspapers in 2009 that indecision regarding the best media may hinder the return of the ad industry even after the recession ends. - Read the whole story

• Online TV Accounts for 1.6% Of Canadian TV Ad Spend: Study
  Marketing | Apr 08, 2009
  Online may be the new battleground for TV broadcasters, but a report from Convergence Consulting Group says it's imperative broadcasters remain focused on their core business model. - Read the whole story

• Will Targeted TV Ads Justify Higher Fees?
  BusinessWeek | Apr 07, 2009
  By the end of the year, a consortium of major cable operators, Dish Network (DISH), and others will roll out technology that allows companies to run two or more commercials during the same 30-second time slot aimed at different slices of viewers. - Read the whole story

• Still Bullish About Spot Advertising
  TVNewsday | Apr 07, 2009
  Chris Rohrs, president of the Television Bureau of Advertising, is predicting a renaissance for TV advertising within the next six months. - Read the whole story

• UPDATE 1-Canada Considers C$150 Mln TV Bailout Fund - Report
  Reuters | Apr 07, 2009
  Canada's federal cabinet is considering a C$150 million ($121 million) fund to help private television broadcasters, the Canadian Press new agency reported on Tuesday. - Read the whole story

• Targeted Advertising Promised by Verizon by End of Year
  Advertising Age | Apr 07, 2009
  A recent article in Advertising Age reports that Verizon will start targeting advertising on a household level by the end of the year, allowing advertisers to target homes, rather than shows, or to buy specific demographics and behaviors via the set-top box. - Read the whole story

• For Better or for Worse; Magazines vs. TV vs. the Web
  MediaPost Publications | Apr 07, 2009
  To find the relative effectiveness of ads on television, in magazines, and on the Internet, McPheters & Company used 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes, and employed eye-tracking software to determine if (and how) Internet ads were actually seen by respondents. - Read the whole story

• Bloomberg Spends $3 Million on TV Ads in Mayoral Race
  New York Times | Apr 07, 2009
  Eight months before the election, Mayor Michael R. Bloomberg is unleashing the first wave of what could be biggest and most expensive political advertising campaign in the city's history. - Read the whole story

• QuickPlay's Mobile TV Service for BlackBerry
  Mediacaster | Apr 07, 2009
  A new on demand video download service promises to deliver a full season of top TV programming to Blackberry smartphones. - Read the whole story

• Quebec Fights Sexual Assualt by Exposing Myths
  Marketing | Apr 06, 2009
  A new bilingual campaign from the Government of Quebec is attempting to dispel some of the myths about sexual assault. - Read the whole story

• Rogers on Demand Increasingly Popular
  CARTT | Apr 06, 2009
  According to Rogers Cable, the number of digital cable customers watching its On Demand programming has more than doubled in the last three years, growing from 50 million views in 2005 to over 100 million views in 2008. - Read the whole story

• Razorfish Tries Out TV
  Adweek | Apr 06, 2009
  Digital agencies often say they don't want to become like traditional shops, but that doesn't stop them from jumping at the chance to do TV work. - Read the whole story

• Marketers That Cut Spending Hurt Brands Long Term
  Advertising Age | Apr 06, 2009
  An article in Advertising Age recently reported that marketers that cut spending during a downturn lost share to private labels, and that the lost share was not regained. - Read the whole story

• SAG, Studios May Be Close to Reaching Deal, Sources Say
  Los Angeles Times | Apr 06, 2009
  After weeks of back-channel talks, Hollywood's biggest actors union and the major studios appear to have broken their logjam and could be close to striking a deal on a contract, according to people close to the situation. - Read the whole story

• With "Harper's Island," CBS Tests Web-TV Boundaries
  TVWeek | Apr 05, 2009
  CBS' limited-run series "Harper's Island" represents a different way of marrying TV with the online world, TelevisionWeek reports. - Read the whole story

• 'Boston Globe' Launching Branding Campaign After Shut-Down Threat
  Editor & Publisher| Apr 05, 2009
  Days after parent The New York Times Co. threatened to shut down The Boston Globe if it does not get $20 million in cost-cutting concession from its unions, the newspaper is launching a branding and subscription campaign. - Read the whole story

• Cable Show '09: Industry Plots New TV Distribution Strategy
  TVWeek | Apr 05, 2009
  Even with the economy in recession, even with television distribution models in upheaval, even with the advertising business suffering, business was surprisingly good at the Cable Show '09. - Read the whole story

• Study Tracks Video Use Across Multiple Screens
  Mediacaster | Apr 04, 2009
  It's being called the largest and most extensive observational study of media usage ever conducted. - Read the whole story