Mixed Feelings Surround Tiger's Return
BrandWeek | April 09, 2010
Conducted on the eve of his return to the pro-golf circuit at this year's Masters tourney, The Economist/YouGov polling found 9 percent of respondents voicing a "very favorable" and 23 percent a "somewhat favorable" opinion of (Tiger) Woods...and Woods continues to be a net plus for golf telecasts. Nineteen percent of respondents said they're more likely to watch golf on TV if they know Woods is playing.
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UK Consumers Find TV Ads Most Entertaining
WARC | April 09, 2010
Television commercials are considered to be the most entertaining form of advertising by consumers in the UK. McKinsey conducted a survey of 2,000 adults in the country, with a particular focus on respondents who regularly read or watch news content.
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After Online, 3D Will Change Sports Broadcasting
Marketing | April 09, 2010
"The 3D technology is going to revolutionize our business in ways we can't even predict right now. For us production people, it's going to mean covering events differently because the traditional way of covering a sports event doesn't work all that well in 3D. We could see new cutting patterns and camera angles."
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No Delays in Digital TV Transition, Says Industry Minister
Marketing | April 08, 2010
Industry Minister Tony Clement says he doesn't want delays in the transition from analog to digital TV, despite loud warnings from networks and consumer advocates that Canada is far from ready for it.
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ZenithOptimedia Optimistic: 4.3% More TV Dollars
MediaPost Daily News | April 08, 2010
ZenithOptimedia's forecast of TV's share of the global ad market will rise to 40.6% in 2012, from 39.4% in 2009. This is the result of more TV media buying in developing markets.
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Nike Airs Tiger Woods Ad on Eve of Masters
Reuters | April 07, 2010
Nike Inc. aired a television commercial on Wednesday featuring disgraced golf superstar Tiger Woods, his first new TV spot since a sex scandal prompted some sponsors to distance themselves from the tour legend.
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What Your TV is Telling You to Do
The Wall Street Journal | April 07, 2010
"Subtle messaging woven into shows mainstreams it, and mainstreaming is an effective way to get a message across," says Lauren Zalaznick, president of NBCU Women & Lifestyle Entertainment Networks.
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Sponsorship Drives Global Brand Affinity
Admap | April 2010
As David Wheldon, global director of brand at the Vodafone Group, recently confessed: "I certainly spent all of the 1980s thinking sponsorship was a waste of money, a chairman"s indulgence and not capable of driving brand engagement, brand equity or all of the things I now know sponsorship to do very powerfully. I"m a total convert to sponsorship as a marketing platform."
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NCAA 'Madness' Shoots Best Viewership In Years
MediaPost Daily News | April 07, 2010
The dramatic - and almost storybook - conclusion of the NCAA Men's Basketball Tournament featuring powerhouse Duke and Cinderella-team Butler, pulled in its best viewership in five years, according to Nielsen.
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Canadian TV Takes Product Placement Further Than Hollywood
Toronto Sun | April 07, 2010
According to Phil Hart, president of Canada"s MMI Product Placement Inc., the practice offers equal payoff to both the production company and advertiser.
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Zenith Says Global Ad Spend Will Rise 2.2%
AdWeek | April 07, 2010
Publicis Group's Zenith Optimedia today issued a revised global ad forecast for 2010, projecting a 2.2 percent rise in spending to $456 billion...TV, newspapers and the Internet will remain the three largest ad spending segments -- in that order -- through 2012, per ZO.
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P&G, Walmart Sponsor Family-Friendly TV
MediaPost Daily News | April 06, 2010
After doing some research with the Association of National Advertisers' Alliance for Family Entertainment, P&G and Walmart decided to work together in creating the movie. They say its genesis was hearing from families that wanted TV programming they could watch together.
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YouTube vs. TV
The Huffington Post | April 05, 2010
What's bigger - YouTube or TV? Right now, it's not even close. Television is in a landslide. The TV networks have some enormous advantages over YouTube.
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Brands Probe the Third Dimension
Adweek | April 05, 2010
Advertisers that are making early plays in the 3-D arena can benefit from the hype surrounding the 3-D movie releases. "It's a short-lived opportunity, but it is a real one right now," says Ken Venturi, CCO and evp at NCM Media Networks.
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Carat: Modest Gains for U.S., Global Ad Biz
Adweek | April 02, 2010
Aegis Group's Carat has upgraded its global and U.S. ad-spending forecasts for 2010, and projected modest gains for 2011 as well.
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