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Ohio Tourism Website Showcases TV Shows, Movies
MediaPost Marketing Daily | November 16, 2011
Research has shown that tourism often increases after places are featured on TV or in movies. Many restaurants across the U.S. report double-digit sales increases after being featured on Food Network or Travel Channel programs.
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Twycross Zoo Tries TV For the First Time
Thinkbox | July 27, 2011
“This was the first time we had advertised on TV […] it really was excellent value for money. Next year we will have other new attractions and we think regional advertising on ITV will be the perfect platform on which to promote them.”
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Tourism Marketing Pays Off For State
Hartford Courant | July 10, 2011
Early returns on the campaign are impressive. Unique visits to the Greater Mystic Visitors Bureau website, Mystic.org, are up 40 percent from the same period in 2010. Purchases of the Mystic Pass, which includes admission to the two major Mystic area attractions as well as discounts at hotels, restaurants and retail shops are up more than 50 percent over last year.
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Arriva Trains Use TV as a Platform for Success
Thinkbox | April 28, 2011
Arriva Trains was hoping for approximately 14,000 ticket sales as a result of the advertising – in fact this sales target was smashed by over 140% as over 34,000 tickets were sold. Arriva Trains went on to book a second campaign in 2010 as a result of the success of the first.
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'Undercover Boss' Leads Shows for Brand Integration Recall
Advertising Age | February 18, 2011
You've got to hand it to "Undercover Boss" on CBS: This is one great venue to get a brand some notice. Norwegian Cruise Line's star turn on the series' Jan. 2 episode became last month's most-recalled brand appearance in a prime-time broadcast show, according to new data from Nielsen.
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South Africa Proclaims World Cup a Tourism Success
Toronto Star | December 07, 2010
South Africa is betting that favourable coverage of the country by television stations around the world during the month-long tournament, which ended on July 11, will help boost tourism and jobs in a country where one in four are unemployed. The tourism industry makes up 7.9 per cent of the economy and employs 920,000 people.
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Nevada 'Captures Hearts' Cost-Effectively
MediaPost Marketing Daily | November 24, 2010
Through compelling creative and targeted, cost-effective media, these campaigns, with a combined budget of just $3.6 million (reflecting the state's overall, recession-driven budget slashes), generated $110 million in tax revenue. That translated to a record $31 yield for every $1 invested, according to TNS Global data.
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Regis and Kelly Visit Equals $22M in Ads: P.E.I.
CBC News | November 05, 2010
P.E.I. tourism officials say the Live! with Regis and Kelly episodes broadcast from the island this summer were equivalent to $22 million in advertising ... Tourism Minister Robert Vessey calculated P.E.I.'s exposure in terms of free ad revenue.
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LateRooms.com Gets a Taste of Fame
Thinkbox | August 19, 2010
"Using TV within our campaign mix was instrumental in our growth last year. The impact we saw was immediate, unlike the print campaigns we had done previously which built slowly over time. TV definitely did the job, not only in making our brand more 'famous' but in delivering traffic and bookings to the site."
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Air Miles Flies Green With "My Planet"
Strategy | May 01, 2010
“My Planet” impacted sales positively, as demonstrated through a grocery case study which saw an increase of 17.6% in sales year over year, and the campaign resulted in 150% of target collectors engaged, 148% of awareness goal and 121% of target website visits.
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Michigan's Travel Campaign Shows ROI
MediaPost Marketing Daily | February 06, 2010
Travel Michigan's "Pure Michigan" ad campaign continues to deliver a significant return on investment according to a recent study conducted by Longwoods International, a research firm specializing in tourism advertising return on investment.
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How Earned Media Lifts Virgin America
Brandweek | January 21, 2010
The airline Virgin America only spent $300,000 on measured media for the first 11 months of 2009, so the brand doesn't have the ad budget to compete with others in the space. But it seems to be making the most of its meager funds with smart pr and integration deals.
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CTC Begins Locals Know Winter Push
Marketing | November 03, 2009
The four-week effort includes TV, print, social media and online, and comes on the heels of a highly successful summer campaign, which was voted one of the top travel campaigns in the world by Forbes.com.
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The TV Tour Guides
Springfield Business Journal | September 28, 2009
"We receive a number of comments throughout the course of the year saying when (vacationers) check into the hotel, the first thing they do is tune in The Vacation Channel," says Ross Summers, president and CEO of the Branson/Lakes Area Chamber of Commerce and Convention and Visitors Bureau. "They've been doing it for years and find it very informative and entertaining."
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6 Lessons From the Best Marketing Campaign Ever
Fast Company | July 13, 2009
Contrary to what you might expect, the unanimous winner of the Grand Prix in three categories at the International Cannes Advertising Festival was not a Fortune500 brand with an advertising budget of millions, but a small tourism board promoting a little known island off the Great Barrier Reef.
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"Pure Michigan" Paying Off for Tourism Industry
wzzm13.com | July 07, 2009
West Michigan's tourism industry is taking a hit because of the economy. But, some say it would be worse if not for the Pure Michigan advertising campaign, which is running nationally for the first time this year.
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Proven $ Returns Boost Michigan's Marketing Budget
MediaPost's Marketing Daily | May 27, 2008
The state of Michigan, which this year upped its tourism promotion budget by 33% versus 2007 to US$17.5 million, in no small part as a result of an independent study that demonstrated the significant financial returns being realized from such marketing.
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