Heavy Rain's Creative TV Campaign Leads to a Deluge of Sales Thinkbox | September 2011
TV was used as a signpost to a richer experience online. Viewers were challenged to think ‘what would you do’ by the TV spots, and then invited to finish the story via an interactive YouTube video online. In terms of sales, Heavy Rain was the no.1 computer game across all consoles in its first week. Read the whole story...
How Electronic Hamsters Became the Hottest Toy This Holiday Season Advertising Age | November 24, 2009 "Marketing is important for toys, and TV advertising is still the most important way to get your toy in front of kids," said Cliff Annicelli, editor in chief of Playthings magazine. "For a toy like this based on entertainment, TV is still best." Read the whole story...