Media Reach, Time Spent and Attitudes 2008

The research contained on this page details the average reach and time spent by demographic group for all major media.

Each presentation also contains research regarding the perceived effectiveness of the advertising carried by all major media, and preferences regarding the consumption of News, and Weather/Traffic/Sports content.

BBM Analytics Attitudes Study (pdf)

National					Regional
Adults 18+ 18-34 18-49 25-49 25-54 35-49 35-54 50+ 55+ 60+	Males 18+ 18-34 18-49 25-49 25-54 35-49 35-54 50+ 55+ 60+	Females 18+ 18-34 18-49 25-49 25-54 35-49 35-54 50+ 55+ 60+	English 18+ 18-34 18-49 25-49 25-54 35-49 35-54 50+ 55+ 60+	French 18+ 18-34 18-49 25-49 25-54 35-49 35-54 50+ 55+ 60+	Adults 18+ Atlantic Quebec Quebec Fre Ontario Man/Sask Alberta B.C.

(RTS Methodology)
(OmniVu Methodology)

Originally Posted: 8/5/2008 2:20:58 PM

Last Updated: 6/25/2010 9:16:46 AM