BCE Expects Olympic Revenue Flow for Years Marketing | May 07, 2010 Bell hasn't disclosed its revenues from the Winter Games, but CEO George Cope said Thursday that the company expects the revenues will go for years, after BCE Inc. rang up a profit of $608 million in the first quarter of 2010. Read the whole story...
Verizon Ads Boost Android Phone Awareness MediaPost Marketing Daily | December 23, 2009 "The mindshare that Android has been able to establish in a relatively short time in market is surprising. It's a result of the pretty substantial ad spend on the part of Verizon and T-Mobile." Read the whole story...
Vodafone shows how to 'Chase the Dream' thinkbox.com | November 2008 'Chasing the Dream' had a major impact on perceptions of Vodafone and consumer awareness of its involvement with F1. In the UK, favourability among viewers towards Vodafone increased substantially and research shows that viewers were subsequently more likely to consider the brand for their next upgrade than non-viewers. Read the whole story...
Phones 4u finds the right TV mix Thinkbox | October 2008 Phones 4u wanted to reach 16-24s with the message that they navigate the fee maze. TV played a key part in doing this, featuring brand advocate Jack helping a motley cast of phone purchasers, and put Phones 4u first in terms of awareness and brand consideration for their key target audience. Read the whole story...