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Buy.XXX: A Case Study of Consumer Awareness of TLDs
Domain Name Wire | January 23, 2012
ICM Registry’s TV ad campaign invited viewers to visit www.buy.xxx to learn more about the new .xxx domain extension. The campaign reached a lot of eyeballs judging by the flood of traffic Domain Name Wire received from search engines.
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Canoe Demonstrates the Branding Power of ITV Advertising
The Wall Street Journal | December 05, 2011
The research confirms RFI is both an effective direct marketing tool and a brand-building mechanism. The presence of RFI positively impacted a variety of key brand metrics among all viewers exposed to it, regardless of whether the viewer interacted with the overlay or not.
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BCM's Clickable TV Increases Engagement
TVNewsCheck | November 29, 2011
“The opportunity is now clear for broadcasters and cable providers to work together to engage with viewers and generate additional revenue through making programming and ads interactive. This case study further backs up what we’ve known all along: interactive TV works, it provides real value to advertisers, and viewers click.”
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Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011
Search Engine Watch | November 10, 2011
Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising authority AceMetrix.
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Canoe's Interactive Ads Up Brand Recall
MediaPost Daily News | October 24, 2011
A study of interactive/advanced TV advertising situations has been found to improve consumer engagement for brands and brand recall, according to findings released by Canoe and the Association of National Advertisers.
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Alibaba.com Used TV to Get Close to Businesses
Thinkbox | June 23, 2011
"Our objective for TV advertising was to raise widespread awareness of Alibaba and drive new users to our site. We were delighted that as a direct result of the campaign, traffic to our website increased by 200% and has remained at a higher level than it was prior to the TV advertising campaign."
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Google's Schmidt: "We Strong Believe That Advertising Has Value"
Campaign | June 22, 2011
"And so because we have the ability to measure search traffic, we actually looked at the incremental search traffic we got from this particular virgin ad, and it paid for itself...Isn't that shocking. At the end of the day we took something that was a Super Bowl ad and we turned it into a ROI phenomenon."
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Google's Chrome TV Ads Ring With Consumers
MediaPost Online Daily | May 13, 2011
Google's "Dear Sophie" ad running on television during "Glee" and "American Idol" last week emerged as the most effective of the 130 new national TV ads to launch during the week ending May 6.
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Dynomighty Design Cracks QR Code With TV Ads
Multichannel Merchant | April 14, 2011
How does Kelleman knows the ad spots drove wallet sales? In the checkout process, Dynomighty asked customers how they heard about the Mighty Wallet, and 63% answered that they saw the 30-second spot.
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Case Study: GoDaddy and the Super Bowl
Financial Times | February 09, 2011
GoDaddy said this week that its 2011 Super Bowl ads drove record web traffic. According to GoDaddy, 15 minutes after its first Super Bowl commercial aired, its domain name registrations rose by more than 466 per cent compared with last year.
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Is $3M Worth it For a Super Bowl Ad? Ask Go Daddy
The Washington Post | February 03, 2011
Since the Jackson spoof in 2005, GoDaddy has gone from single digits to nearly 50 percent of market share in domain-name registry. On average, the site says, it has picked up 5 percentage points of market share within the first 48 hours after a Super Bowl ad. It posted almost $1 billion in revenue last year.
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Consumer Tech Ads Most Effective in 2010, Says Study
Adweek | January 04, 2011
With the launch of new devices like the iPad and 3-D–enabled TVs, it’s not surprising that five of the top 10 ads that viewers found most convincing in 2010 promoted consumer tech products, according to ad effectiveness tracker Ace Metrix.
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Sage Does Business With The Krypton Factor
Thinkbox | December 07, 2010
The campaign boosted awareness of the Sage brand significantly and also improved brand recommendation. In the post campaign analysis done by Toluna, Sage was second only to Microsoft with regards spontaneous advertising awareness.
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Marketer of the Decade: Apple
Advertising Age | October 18, 2010
Apple's influence on business models across industries from music and computing to entertainment and advertising, along with its impact on popular culture, media and, of course, marketing, has been indelible.
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Very Merry Christmas for Online Shopping Brand
Thinkbox | October 15, 2010
"The launch of Very exceeded all expectations. TV was the lead medium and allowed the campaign to be very well received and acted upon such a crucial, yet cluttered, time of year. As a result TV will continue to play an integral role in our communication."
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TBWA Hits the Spot
Adweek | October 03, 2010
Two TV ads - one for the iPad and the other for Nissan - shared top honors for resonating most effectively with consumers in the third quarter, according to ad tester Ace Metrix.
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MyLife Banks on TV Spend
Adweek | September 14, 2010
In May, it started a $500,000 per month national cable TV push that led to a 33 percent increase in unique visitors by July, according to comScore. The company estimates TV is now contributing one-third of all conversions. It has also increased online marketing effectiveness, according to MyLife CEO Jeff Tinsley.
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Selling Televisions With Television
Broadcasting & Cable | August 23, 2010
"I will say that making televisions in the electronics industry does give you a halo to other product categories, even if they're unrelated. So, when we are promoting our televisions in our integrated approach, I see a lift in cameras and I see a lift in audio, and I see a lift in personal devices unrelated to the TV itself because of the volume and the mass of that one centerpiece in the home."
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Old Spice, Philips Use TV to Reinvent Brands
WARC | June 29, 2010
Old Spice's recent tongue-in-cheek TV campaign "The Man Your Man Could Smell Like" was described by Cannes jury president Mark Tutssel as a "perfect" example of what could be achieved using this medium, having successfully "reignited a sleeping giant."
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Ads for Consumer Tech Resonate
Adweek | April 05, 2010
A number of new campaigns promoting high-tech consumer products were launched in the first quarter. And Samsung's two ads for its 3-D TVs placed first and third, sandwiching a spot for the new Apple iPad that ranked second on the Ace top 10 list for the period.
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Halo 3 triumphs at APG Creative Strategy Awards
WARC | October 09, 2009
The launch campaign for Halo 3, devised by McCann Erickson and T.A.G. for the Xbox video game, took the Grand Prix at the APG Creative Strategy Awards 2009, with Eurostar and the Diamond Trading Company among the other major winners.
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Video Case Study: Philips' Carousel
Creativity | June 29, 2009
The winner of the 2009 Cannes Lions Film Grand Prix, by Amsterdam's Tribal DDB.
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In Mac vs. PC Battle, Microsoft Winning in Value Perception
Advertising Age | May 19, 2009
Apple may have some of the most interesting ads we've seen in a while, but Microsoft's recent push to paint the competitor as pricey is starting to work, according to data from BrandIndex.
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Microsoft Revenue Drops but Positive Perception Rises
Advertising Age | April 24, 2009
"On the marketing side we have seen measurable perception increase for Windows from our recent advertising campaigns," said Bill Koefoed, general manager-investor relations. "Specifically, our research shows that 10% increase in preference to Windows PCs since the campaign launched."
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Microsoft Ads Claw Back Brand Preference
Brandweek | April 07, 2009
After years of being defined by Apple, Microsoft is fighting back and somewhat surprisingly, landing some punches. David Webster, general manager of brand marketing at Microsoft, said his company's whole campaign, which started in September with those baffling Jerry Seinfeld-Bill Gates ads, has resulted in a 10 percent lift in preference for the brand over Apple.
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Apple: The Perfectly Timed Negative Ad Campaign
bnet.com | January 2009
The ads "definitely paid off for them," says Roger Kay, founder and president of the research firm Endpoint Technologies Associates. "It cost Microsoft a lot when they didn"t respond [quickly enough] to them." ... The company"s revenues for Q4 were $7.895 billion, up from $6.22 billion for the previous year. Apple's net profit jumped from $904 million to $1.14 billion. Compared with 2007, Apple"s desktop sales were up 39%, laptop sales were up 38%, software and services revenues rose 46%, and peripherals revenues were up 32% in the 2008 fiscal year " all product categories that benefitted from the "Get a Mac" campaign.
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Kindle Offers Glimpse of ROI on Oprah
Ad Age Daily | November 3, 2008
Since Amazon launched the Kindle, its electronic reader, a year ago, it has created a swarm of dedicated customer advocates. But on Oct. 24 it snagged the most important evangelist in Oprah Winfrey, who said, "I'm telling you, it's absolutely my new favourite thing in the world."
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Nintendo conveys Pokemon fun
Thinkbox | October 2008
Nintendo wanted to make Diamond and Pearl the must have games of the summer, so they used TV as part of an integrated campaign to drive attendance for events where kids could try out the games. The result was the fastest selling combo in Pokemon history.
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The Road to the Grand Prix (eBay, France)
AdWeek | July 28, 2008
In France, eBay had achieved a remarkable feat by successfully developing an alternative model for online commerce. Yet the brand had never officially been launched. So while the brand itself was well known, its unique positioning was not clear to many consumers...By the end of the campaign, the site had gained 1 million new members and the campaign went straight into the top 10 most-effective campaigns of 2007, according to the rankings provided by Ipsos.
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More Consumers Make the Switch to Macs
AdAge Daily News | July 11, 2008
Analysts say Apple's disciplined marketing is behind the trend, not just the Vista "debacle"...Indeed, half of the eight "Get a Mac" ads Apple and its agency TBWA created so far this year mention Vista. And the latest, "Sad Song," has the PC guy singing "The Vista Blues" about how Vista is causing people to leave him for Mac.
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'Wii Would Like To Win' Grand Effie ... And Did
MediaPost's Marketing Daily | June 5, 2008
And the Grand Effie goes to ... (envelope please) Leo Burnett's "Wii Would Like to Play" for Nintendo's Wii...Seventy percent of scoring by Effies judges is based on the strategic challenge, idea and bringing the idea to life; and 30% on the campaign's results.
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More about the Effies...
Nintendo of Canada: Wii is smarter than a 5th grader
Strategy | April 2008
When Vancouver-based Nintendo of Canada was launching a new game for its Wii console, Big Brain Academy: Wii Degree, they wanted to market to families with kids - whether they were current gamers or not. So Starcom Toronto teamed up with CanWest to turn couch potatoes into gamers via an educational, fun property designed to overcome the notion that video gaming is bad for one's brain health. Learning? To woo new gamers, hook up with a TV show.
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