High Definition

Please be advised that High Definition (HD) commercials and Standard Definition (SD) commercials must be assigned individual Telecaster approval numbers.

A television commercial produced for an HD station and/or HD broadcast must provide the original 16:9 aspect ratio of the television commercial to Telecaster. If a television commercial is produced with a 16:9 aspect ratio and a 4:3 aspect ratio, Telecaster will require the 16:9 aspect ratio version only.

By providing the 16:9 aspect ratio version of television commercial, it enables Telecaster to view the entire layout of the commercial on the screen, prior to any possible centre cutting, pan and scan or other means of broadcasting 16:9 commercials on standard definition (4:3) stations and networks.

Please contact a Telecaster Commercial Analyst for further information concerning this topic.
 

Originally Posted: 12/10/2008 2:18:37 PM
Last Updated: 1/23/2013 4:29:27 PM