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Sun TV to Launch Without Special Carriage Considerations

Sun TV to Launch Without Special Carriage Considerations

Hearings scheduled at the Canadian Radio-television and Telecommunications Commission (CRTC) next month to review Quebecor Media's request for special conditions on its application for a broadcast licence may be cancelled, following reports that the company will withdraw its exemption request.


Quebecor will now seek a Category 2 licence, one without exceptions or special carriage conditions, for the planned news service Sun TV.


Previous documentation from the company indicated it felt the launch of the specialty channel would be a financial failure without special carriage arrangements. Now, if approved, the channel will negotiate carriage with individual providers, rather than having a special must carry or must offer designation.


A spokesperson for the company says it will contact the CRTC in order to remove the special conditions from its application. The issue was scheduled to go before a hearing on Nov. 19, but applications without unusual exceptions do not normally require a hearing.


Chief Executive Officer Pierre Karl Peladeau has indicated the company would likely drop its request for a must-carry exemption. "I would say there's a possibility that we drop our condition and go simply to Cat. II," he said.


Peladeau also outlined the company's digital media convergence strategy, one that encompasses content creation and news, sports, and entertainment programming, with distribution across multiple platforms, including print, TV, Internet and portable media devices.
Quebecor Media Inc. is a subsidiary of Quebecor Inc., which also controls Quebec-based cable and Internet provider Videotron.
 

 

 

Source: Mediacaster, 10/06/2010


Originally Posted: 10/6/2010 9:42:29 AM
Last Updated: 10/6/2010 9:51:02 AM